The global phenomenon of entrepreneurship has attracted significant attention, with platforms such as Shark Tank India serving as critical hubs for the development and exhibition of entrepreneurial talent. This study examines the adaptive enterprise approach, a flexible and adaptable tactic that gives business owners the ability to successfully negotiate the challenges of contemporary business settings. Flexibility, ongoing learning, and quick market adaptation are highlighted by the adaptive enterprise approach as being essential for maintaining competitive advantage. This study looks at how Shark Tank India is a great example of the adaptive enterprise approach, giving aspiring business owners a platform to showcase their creative ideas and get funding. Through an analysis of the show participants' experiences, the study reveals important adaptable tactics used by prosperous entrepreneurs, such as market responsiveness, iterative product development, and strategic pivoting. The study also looks at how investors' involvement and mentoring can help entrepreneurs develop an adaptable mindset. Shark Tank India's interactions between investors and entrepreneurs provide important insights into the resilience, decision-making frameworks, and adaptive processes needed to succeed in unpredictable environments. Through case studies of particular startups that are featured on the show, the adaptive enterprise approach is examined, highlighting real-world applications and results of adaptive strategies. According to the research, the adaptive enterprise strategy greatly fosters an innovative and flexible culture, which in turn helps entrepreneurs succeed. This study highlights the value of flexibility in entrepreneurship and promotes the inclusion of this skill in entrepreneurial practice and instruction. The study provides insightful insights by equating theoretical concepts with actual cases from Shark Tank India.

Entrepreneurship, Shark Tank India, Adaptive Enterprise Approach, Entrepreneurs, Flexibility and Innovation