This report was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies. Although the technology-acceptance model is widely accepted in research of e-commerce topics, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention; they also demonstrated the great impact from the awareness of sustainability development in e-commerce companies.
Published in | American Journal of Data Mining and Knowledge Discovery (Volume 2, Issue 3) |
DOI | 10.11648/j.ajdmkd.20170203.13 |
Page(s) | 86-95 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2017. Published by Science Publishing Group |
E-commerce, Sustainable Innovations, Management Strategies, E-purchase Intention, Path Analysis, SEM
[1] | Amit, R., & Zott, C. (2001), Value creation in E-business, Strategy Management Journal, 22, 493–520. |
[2] | Amor, D. (1999). The e-business (r) evolution. Upper Saddle River, OH, Prentice Hall. |
[3] | Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16 (2), 227-247. |
[4] | Brandt, Richard L. (2011). One Click: Jeff Bezos and the Rise of Amazon.com. New York: Portfolio Penguin. ISBN 978-1-59184-375-7. |
[5] | Fillis, I. S., Sandy, W., & Park, J. (2004). Factors impacting on e-business adoption and development in the smaller firm. International Journal of Entrepreneurial Behaviour and Research, 10, 178-191. |
[6] | Fung, R., & Lee, M. (1999). EC-trust: Exploring the antecedent factors. America’s Conference on Information Systems, 179, 56. |
[7] | Burgess, S., Sellitto, C., & Karanasios, S. (2009). Effective web presence solutions for small businesses: Strategies and successful implementation, IGI Global Economy, 9, 210-212. |
[8] | Goodhue, D. L., & Thompson, R. L. (1995). Task-technology fit and individual performance. MIS Quarterly, 19 (2), 213-236. |
[9] | Anderson, E., & Weitz, B. (1989). Determinants of continuity in conventional industrial channel dyads. Marketing Science, 8, 310-314. |
[10] | Fiedler, J. L., & Park, T. W. (2006). Understanding the role of individual innovativeness in the acceptance of IT-based innovations: Comparative analyses of models and measures. Decision Sciences, 37 (3), 393-426. |
[11] | Timers, P. (2000). Electronic commerce: Strategies and models for business-to-business trading, pp. 31. New York: John Wiley and Sons. |
[12] | Sedera, D., & Dey, S. (2013). User expertise in contemporary information systems: Conceptualization, measurement and application. Information and Management, 50, 621-637. |
[13] | Shukla, P. (2014). The impact of organizational efforts on consumer concerns in an online context. Information and Management, 51, 113-119. |
[14] | Fredriksson, T. (2013). Workshop on e-commerce, development and SMEs: Conference on Trade and Development, E-Marketer, 7, 24. |
[15] | Chin, W. C., & Todd, P. A. (1995). On the use, usefulness and ease of use of structural equation modeling in MIS research: A note of caution. MIS Quarterly, 19 (2), 237-246. |
[16] | Anckar, B., & D’lncau, D. (2002). Value creation in mobile commerce: Findings from a consumer survey. Journal of Information Technology Theory and Application, 4, 43-64. |
[17] | Bharati, P., & Chaudhury, A. (2004). An empirical investigation of decision-making satisfaction in web-based decision support systems. Decision Support System, 37, 187-197. |
[18] | Hassan and Stephen (2005). Linking global market segmentation decisions with strategic positioning options. The Journal of Consumer Marketing, 22 (2/3), 81-89. |
[19] | Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2003). Applied multiple regression/correlation analysis for the behavioral sciences (3rd ed.). Mahwah, NJ: Lawrence Earlbaum Associates. |
[20] | Arbuckle, J. L., & Wothke, W. (1995). AMOS 4.0 user's guide. Chicago: Small Waters Corporation. |
[21] | Brace, N., Kemp, R., & Snelgar, R. (2006). SPSS for psychologists: A guide to data analysis using SPSS for windows (2nd ed.). Mathwah, New Jersey: Lawrence Erlbaum. |
[22] | Byrne, B. N. (2001). Structural equation modeling with AMOS: Basic concepts, applications and programming. Mahwah, NJ: Lawrence Erlbaum Associates. |
[23] | Soper, D. S. (2010). Statistics calculations. Retrieved, March 2012, from https:// www.daniesoper.com/statcalc/ |
[24] | Bollen, K. A. (1986). Sample size and Bentler and Bonett’s Nonnormed Fit Index. Psychometrika, 51, 375-377. |
APA Style
Gui Ren, Yann-Huang, Jeng-Dau Wu, Yu-Chen Lo, Hiroshi Honda. (2017). A Novel Innovation to Statistical Analysis Using Structural Equation Modeling on Management Strategies. American Journal of Data Mining and Knowledge Discovery, 2(3), 86-95. https://doi.org/10.11648/j.ajdmkd.20170203.13
ACS Style
Gui Ren; Yann-Huang; Jeng-Dau Wu; Yu-Chen Lo; Hiroshi Honda. A Novel Innovation to Statistical Analysis Using Structural Equation Modeling on Management Strategies. Am. J. Data Min. Knowl. Discov. 2017, 2(3), 86-95. doi: 10.11648/j.ajdmkd.20170203.13
@article{10.11648/j.ajdmkd.20170203.13, author = {Gui Ren and Yann-Huang and Jeng-Dau Wu and Yu-Chen Lo and Hiroshi Honda}, title = {A Novel Innovation to Statistical Analysis Using Structural Equation Modeling on Management Strategies}, journal = {American Journal of Data Mining and Knowledge Discovery}, volume = {2}, number = {3}, pages = {86-95}, doi = {10.11648/j.ajdmkd.20170203.13}, url = {https://doi.org/10.11648/j.ajdmkd.20170203.13}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajdmkd.20170203.13}, abstract = {This report was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies. Although the technology-acceptance model is widely accepted in research of e-commerce topics, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention; they also demonstrated the great impact from the awareness of sustainability development in e-commerce companies.}, year = {2017} }
TY - JOUR T1 - A Novel Innovation to Statistical Analysis Using Structural Equation Modeling on Management Strategies AU - Gui Ren AU - Yann-Huang AU - Jeng-Dau Wu AU - Yu-Chen Lo AU - Hiroshi Honda Y1 - 2017/08/15 PY - 2017 N1 - https://doi.org/10.11648/j.ajdmkd.20170203.13 DO - 10.11648/j.ajdmkd.20170203.13 T2 - American Journal of Data Mining and Knowledge Discovery JF - American Journal of Data Mining and Knowledge Discovery JO - American Journal of Data Mining and Knowledge Discovery SP - 86 EP - 95 PB - Science Publishing Group SN - 2578-7837 UR - https://doi.org/10.11648/j.ajdmkd.20170203.13 AB - This report was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies. Although the technology-acceptance model is widely accepted in research of e-commerce topics, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention; they also demonstrated the great impact from the awareness of sustainability development in e-commerce companies. VL - 2 IS - 3 ER -