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Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go

Received: 12 October 2017     Accepted: 1 November 2017     Published: 18 December 2017
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Abstract

This study examined the relationship between tourist attractions in Taiwan among backpackers from Mainland China. In particular, we collected itineraries shared online by backpackers. The collected data were analyzed using content analysis and SNA. Comparison of where they want to go and where they actually go reveals interesting insights that are helpful in order to examine preference and the decision-making process of Mainland Chinese backpackers. These results can assist tourism practitioners and policy makers to better understand the perception of Taiwan among Chinese backpackers. Managerial implications will be discussed.

Published in American Journal of Data Mining and Knowledge Discovery (Volume 2, Issue 4)
DOI 10.11648/j.ajdmkd.20170204.13
Page(s) 109-113
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Backpacking, Tourist Experiences, Blogs, Self-Serve Travel, Individual Tour, Social Network Analysis

References
[1] Baggio, R. (2008). Network analysis of a tourism destination. (Doctoral dissertation, Australia: University of Queensland), Retreieved from htt;://www.iby.it/truism/papers/baggio_phd-thesis.pdf
[2] Banyai, M., & Glover, T. D. (2012). Evaluating research methods on travel blogs. Journal of Travel Research, 51 (3), 267-277.
[3] D’Agata, R., Gozzo, S., & Tomaselli, V. (2013). Network analysis approach to map tourism mobility. Quality & Quantity, 47 (6).
[4] Freeman, L. C. (1979). Centrality in social network: I. Conceptual clarification. Social Networks, 1, 215–239.
[5] Freeman, L. (2004). The development of social network analysis. A Study in the Sociology of Science.
[6] Lau, G., & McKercher, B. (2006). Understanding tourist movement patterns in a destination: A GIS approach. Tourism and Hospitality Research, 7 (1), 39-49.
[7] Martino, F., & Spoto, A. (2006). Social Network Analysis: A brief theoretical review and further perspectives in the study of Information Technology. Psych Nology Journal, 4 (1), 53-86.
[8] Ryan, C., & Mohsin, A. (2001). Backpackers: Attitudes to the ‘outback’. Journal of Travel & Tourism Marketing, 10 (1), 69-92.
[9] Shih, H. Y. (2006). Network characteristics of drive tourism destinations: An application of network analysis in tourism. Tourism Management, 27 (5), 1029-1039.
[10] Walle, A. H. (1997). Quantitative versus qualitative tourism research. Annals of Tourism Research, 24 (3), 524-536.
[11] Wang, Y., Li, X., & Lai, K. (2017). A Meeting of the Minds: Exploring the Core-Periphery Structure and Retrieval Paths of Destination Image Using Social Network Analysis. Journal of Travel Research, 1-15.
[12] Yang, O. L. W., Hui-Min, G. U., & RYAN, C. (2009). Itinerary planning and structured travel-preferences by outbound Chinese holidaymakers. Anatolia, 20 (1), 119-133.
[13] Zhang, W., & Thill, J.-C. (2017). Detecting and visualizing cohesive activity-travel patterns: A network analysis approach. Computers, Environment and Urban Systems, 66, 117-129.
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  • APA Style

    Cheng-Hsi Fang. (2017). Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go. American Journal of Data Mining and Knowledge Discovery, 2(4), 109-113. https://doi.org/10.11648/j.ajdmkd.20170204.13

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    ACS Style

    Cheng-Hsi Fang. Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go. Am. J. Data Min. Knowl. Discov. 2017, 2(4), 109-113. doi: 10.11648/j.ajdmkd.20170204.13

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    AMA Style

    Cheng-Hsi Fang. Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go. Am J Data Min Knowl Discov. 2017;2(4):109-113. doi: 10.11648/j.ajdmkd.20170204.13

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  • @article{10.11648/j.ajdmkd.20170204.13,
      author = {Cheng-Hsi Fang},
      title = {Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go},
      journal = {American Journal of Data Mining and Knowledge Discovery},
      volume = {2},
      number = {4},
      pages = {109-113},
      doi = {10.11648/j.ajdmkd.20170204.13},
      url = {https://doi.org/10.11648/j.ajdmkd.20170204.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajdmkd.20170204.13},
      abstract = {This study examined the relationship between tourist attractions in Taiwan among backpackers from Mainland China. In particular, we collected itineraries shared online by backpackers. The collected data were analyzed using content analysis and SNA. Comparison of where they want to go and where they actually go reveals interesting insights that are helpful in order to examine preference and the decision-making process of Mainland Chinese backpackers. These results can assist tourism practitioners and policy makers to better understand the perception of Taiwan among Chinese backpackers. Managerial implications will be discussed.},
     year = {2017}
    }
    

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    AB  - This study examined the relationship between tourist attractions in Taiwan among backpackers from Mainland China. In particular, we collected itineraries shared online by backpackers. The collected data were analyzed using content analysis and SNA. Comparison of where they want to go and where they actually go reveals interesting insights that are helpful in order to examine preference and the decision-making process of Mainland Chinese backpackers. These results can assist tourism practitioners and policy makers to better understand the perception of Taiwan among Chinese backpackers. Managerial implications will be discussed.
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Author Information
  • Department of Marketing and Distribution, Chien Hsin University, Taoyuan, Taiwan

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