Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia

Taye Beyene

doi:doi:10.11648/j.ajtab.20210703.11

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Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia

Taye Beyene

Published in American Journal of Theoretical and Applied Business (Volume 7, Issue 3)

Received: 6 July 2021 Accepted: 21 July 2021 Published: 27 July 2021

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Abstract

The study was conducted in Negele Arsi district, West Arsi Zone, Oromia, Ethiopia to identify honey value chain actors, functions, services providers, major constraints and opportunities of beekeeping. Quantitative and qualitative data was collected by desk research, observations, survey and interview with different actors in the chain. The collected data were analyzed using descriptive statistics such as percentages, frequencies, mean and standard deviations using SPSS version 19 and Excel sheets. Whereas, the data collected through interview was analyzed using narration and interpretation. The value chain map was used to get the clear picture of the whole honey market chain and SWOT analysis tool was used to analysis the strength, weakness opportunity and threat of the beekeeping sector in Negele Arsi district. The study result showed that, the major value chain actors in the study district were producers, local collectors, wholesalers, retailers, local drink makers and final consumers of the product were the main chain actors, while Negele Arsi livestock development and fisher resource office, Adami Tulu Agricultural Research Center, IDE (International Development Enterprises) and SNV Ethiopia were the main chain supporters and service providers. Six main alter native market channels were identified for honey marketing and honey follows the six main routes from the point of its production to its consumption. The major constraints of beekeeping identified in the study district were inaccessibility to beekeeping equipments, inadequate of beekeeping knowledge and skills, shortage of bee forage, prevalence of honeybee pests and predators, lack of organized market channel, pesticides poisoning, lack of adequate extension services, honeybee colony absconding and migration and shortage of honeybee colony. Despite these, there are also opportunities such as availability of area closures, high demand for honey at national, regional and international market, presence of government and non-government organizations working on honey, the existence of conducive policy framework in apiculture sub-sector, existence of farmers with indigenous knowledge and skills who are interested to accept improved technologies, existence of reforestation plan and existence of different flowering plants are some of the opportunities for honey production and marketing by most of the producers. Therefore, efforts should be geared to promoting capacity building through training, promoting modern apiculture technologies, access extension service, access to financial support and market promotion and establishment of beekeepers cooperatives are recommended.

Published in	American Journal of Theoretical and Applied Business (Volume 7, Issue 3)
DOI	10.11648/j.ajtab.20210703.11
Page(s)	54-64
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Beekeeping, Value Chain, Honeybee, Marketing Channels

References

[1]	District’s Office of Agriculture and Rural Development (OoARD, 20010. Negele Arsi, Ethiopia.
[2]	FAO 2010, FAOSTAT database on Agriculture and Nutrition. Food and Agricultural Organization of the United Nations, Rome, Italy. Available at: http://globaldirectory.paris21.org/Multilaterals/FAO [accessed on 08/08/2014].
[3]	Gebretsadik Teklu, and Negas Dinku. 2016. “Honeybee production system, challenges and opportunities in selected districts of Gedeo Zone, Southern Nation, Nationalities and Peoples Regional State, Ethiopia international journal of research, 4: 49-63.
[4]	Gemechis, L. (2015). Honey Production and Marketing in Ethiopian. American Journal of Life Sciences. Vol. 3, No. 1, pp. 42-46. doi: 10.11648/j.ajls.20150301.18
[5]	Jony, G., 2011. Impact of Contract Farming On Household Income of Smallholder Farmers, The Case Of Organic Honey Production In South West Ethiopia, Sheka Zone. Wageningen University. Available at: [accessed on 09/07/2014].
[6]	MoARD (2007). Livestock Development Master Plan Study: Data Collection and Analysis. Phase I Report, Volume N, Apiculture. MoARD, Addis Ababa, Ethiopia.
[7]	MoARD (Ministry of Agriculture and Rural Development), 2009. Addis Ababa, Ethiopia.
[8]	MoA and ILRI. 2013. Apiculture value chain vision and strategy for Ethiopia. Addis Ababa, Ethiopia Ministry of Agriculture and International Livestock Research Institute.
[9]	Own Unpublished PRA survey, 2016. Study of the profitability of beekeeping and marketing access in West Arsi Zone and East.
[10]	Oxfam. (2011). Engaging Smallholders in Value Chains: Creating New Opportunities for Beekeepers in Ethiopia.
[11]	Seyoum Elifyos and Anja Abera. 2018. Assessment of beekeeping production system and constraints in basketo special woreda, Southern Ethiopia. Horticulture International Journal, 2 (3): 124-127.
[12]	Samuel Karafo, L. 2010. Factors affecting honey pricing in domestic supply chain the case of Konso district, Ethiopia. Available at: [accessed on 21/06/2014].
[13]	Shenkute, A. G., Yemisrach Getachew, Y., Assefa, D., Nuru Adgaba, N., Ganga, G. and Bonga, W. A. 2012. Honey production systems (Apismellifera L.) in Kafa, Sheka and Bench Maji zones of Ethiopia., Agricultural Research Center, Ethiopia., Bonga Agricultural Research Center, Ethiopia., King Saud University, Riyadh, Saudi Arabia., Southern Agricultural Research Institute, Ethiopia., Ambo University, Ambo, Ethiopia. Available at: [accessed on 03/07/2014].
[14]	TayeBeyene (2014). Assessment of the performance of wonchi beekeepers’ association: a case of wonchi district, south west shoa zone of Oromia, Ethiopia. 2: 2.

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APA Style

Taye Beyene. (2021). Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. American Journal of Theoretical and Applied Business, 7(3), 54-64. https://doi.org/10.11648/j.ajtab.20210703.11

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ACS Style

Taye Beyene. Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. Am. J. Theor. Appl. Bus. 2021, 7(3), 54-64. doi: 10.11648/j.ajtab.20210703.11

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AMA Style

Taye Beyene. Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. Am J Theor Appl Bus. 2021;7(3):54-64. doi: 10.11648/j.ajtab.20210703.11

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@article{10.11648/j.ajtab.20210703.11,
  author = {Taye Beyene},
  title = {Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {7},
  number = {3},
  pages = {54-64},
  doi = {10.11648/j.ajtab.20210703.11},
  url = {https://doi.org/10.11648/j.ajtab.20210703.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20210703.11},
  abstract = {The study was conducted in Negele Arsi district, West Arsi Zone, Oromia, Ethiopia to identify honey value chain actors, functions, services providers, major constraints and opportunities of beekeeping. Quantitative and qualitative data was collected by desk research, observations, survey and interview with different actors in the chain. The collected data were analyzed using descriptive statistics such as percentages, frequencies, mean and standard deviations using SPSS version 19 and Excel sheets. Whereas, the data collected through interview was analyzed using narration and interpretation. The value chain map was used to get the clear picture of the whole honey market chain and SWOT analysis tool was used to analysis the strength, weakness opportunity and threat of the beekeeping sector in Negele Arsi district. The study result showed that, the major value chain actors in the study district were producers, local collectors, wholesalers, retailers, local drink makers and final consumers of the product were the main chain actors, while Negele Arsi livestock development and fisher resource office, Adami Tulu Agricultural Research Center, IDE (International Development Enterprises) and SNV Ethiopia were the main chain supporters and service providers. Six main alter native market channels were identified for honey marketing and honey follows the six main routes from the point of its production to its consumption. The major constraints of beekeeping identified in the study district were inaccessibility to beekeeping equipments, inadequate of beekeeping knowledge and skills, shortage of bee forage, prevalence of honeybee pests and predators, lack of organized market channel, pesticides poisoning, lack of adequate extension services, honeybee colony absconding and migration and shortage of honeybee colony. Despite these, there are also opportunities such as availability of area closures, high demand for honey at national, regional and international market, presence of government and non-government organizations working on honey, the existence of conducive policy framework in apiculture sub-sector, existence of farmers with indigenous knowledge and skills who are interested to accept improved technologies, existence of reforestation plan and existence of different flowering plants are some of the opportunities for honey production and marketing by most of the producers. Therefore, efforts should be geared to promoting capacity building through training, promoting modern apiculture technologies, access extension service, access to financial support and market promotion and establishment of beekeepers cooperatives are recommended.},
 year = {2021}
}

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TY  - JOUR
T1  - Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia
AU  - Taye Beyene
Y1  - 2021/07/27
PY  - 2021
N1  - https://doi.org/10.11648/j.ajtab.20210703.11
DO  - 10.11648/j.ajtab.20210703.11
T2  - American Journal of Theoretical and Applied Business
JF  - American Journal of Theoretical and Applied Business
JO  - American Journal of Theoretical and Applied Business
SP  - 54
EP  - 64
PB  - Science Publishing Group
SN  - 2469-7842
UR  - https://doi.org/10.11648/j.ajtab.20210703.11
AB  - The study was conducted in Negele Arsi district, West Arsi Zone, Oromia, Ethiopia to identify honey value chain actors, functions, services providers, major constraints and opportunities of beekeeping. Quantitative and qualitative data was collected by desk research, observations, survey and interview with different actors in the chain. The collected data were analyzed using descriptive statistics such as percentages, frequencies, mean and standard deviations using SPSS version 19 and Excel sheets. Whereas, the data collected through interview was analyzed using narration and interpretation. The value chain map was used to get the clear picture of the whole honey market chain and SWOT analysis tool was used to analysis the strength, weakness opportunity and threat of the beekeeping sector in Negele Arsi district. The study result showed that, the major value chain actors in the study district were producers, local collectors, wholesalers, retailers, local drink makers and final consumers of the product were the main chain actors, while Negele Arsi livestock development and fisher resource office, Adami Tulu Agricultural Research Center, IDE (International Development Enterprises) and SNV Ethiopia were the main chain supporters and service providers. Six main alter native market channels were identified for honey marketing and honey follows the six main routes from the point of its production to its consumption. The major constraints of beekeeping identified in the study district were inaccessibility to beekeeping equipments, inadequate of beekeeping knowledge and skills, shortage of bee forage, prevalence of honeybee pests and predators, lack of organized market channel, pesticides poisoning, lack of adequate extension services, honeybee colony absconding and migration and shortage of honeybee colony. Despite these, there are also opportunities such as availability of area closures, high demand for honey at national, regional and international market, presence of government and non-government organizations working on honey, the existence of conducive policy framework in apiculture sub-sector, existence of farmers with indigenous knowledge and skills who are interested to accept improved technologies, existence of reforestation plan and existence of different flowering plants are some of the opportunities for honey production and marketing by most of the producers. Therefore, efforts should be geared to promoting capacity building through training, promoting modern apiculture technologies, access extension service, access to financial support and market promotion and establishment of beekeepers cooperatives are recommended.
VL  - 7
IS  - 3
ER  -

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Author Information

Taye Beyene

Oromia Agricultural Research Institute, Adami Tulu Agricultural Research Center, Zeway, Ethiopia

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APA Style

Taye Beyene. (2021). Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. American Journal of Theoretical and Applied Business, 7(3), 54-64. https://doi.org/10.11648/j.ajtab.20210703.11

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ACS Style

Taye Beyene. Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. Am. J. Theor. Appl. Bus. 2021, 7(3), 54-64. doi: 10.11648/j.ajtab.20210703.11

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AMA Style

Taye Beyene. Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia. Am J Theor Appl Bus. 2021;7(3):54-64. doi: 10.11648/j.ajtab.20210703.11

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@article{10.11648/j.ajtab.20210703.11,
  author = {Taye Beyene},
  title = {Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {7},
  number = {3},
  pages = {54-64},
  doi = {10.11648/j.ajtab.20210703.11},
  url = {https://doi.org/10.11648/j.ajtab.20210703.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20210703.11},
  abstract = {The study was conducted in Negele Arsi district, West Arsi Zone, Oromia, Ethiopia to identify honey value chain actors, functions, services providers, major constraints and opportunities of beekeeping. Quantitative and qualitative data was collected by desk research, observations, survey and interview with different actors in the chain. The collected data were analyzed using descriptive statistics such as percentages, frequencies, mean and standard deviations using SPSS version 19 and Excel sheets. Whereas, the data collected through interview was analyzed using narration and interpretation. The value chain map was used to get the clear picture of the whole honey market chain and SWOT analysis tool was used to analysis the strength, weakness opportunity and threat of the beekeeping sector in Negele Arsi district. The study result showed that, the major value chain actors in the study district were producers, local collectors, wholesalers, retailers, local drink makers and final consumers of the product were the main chain actors, while Negele Arsi livestock development and fisher resource office, Adami Tulu Agricultural Research Center, IDE (International Development Enterprises) and SNV Ethiopia were the main chain supporters and service providers. Six main alter native market channels were identified for honey marketing and honey follows the six main routes from the point of its production to its consumption. The major constraints of beekeeping identified in the study district were inaccessibility to beekeeping equipments, inadequate of beekeeping knowledge and skills, shortage of bee forage, prevalence of honeybee pests and predators, lack of organized market channel, pesticides poisoning, lack of adequate extension services, honeybee colony absconding and migration and shortage of honeybee colony. Despite these, there are also opportunities such as availability of area closures, high demand for honey at national, regional and international market, presence of government and non-government organizations working on honey, the existence of conducive policy framework in apiculture sub-sector, existence of farmers with indigenous knowledge and skills who are interested to accept improved technologies, existence of reforestation plan and existence of different flowering plants are some of the opportunities for honey production and marketing by most of the producers. Therefore, efforts should be geared to promoting capacity building through training, promoting modern apiculture technologies, access extension service, access to financial support and market promotion and establishment of beekeepers cooperatives are recommended.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Analysis of Honey Value Chain and Marketing System: The Case of Smallholder Beekeepers in Negele Arsi District of Oromia, Ethiopia
AU  - Taye Beyene
Y1  - 2021/07/27
PY  - 2021
N1  - https://doi.org/10.11648/j.ajtab.20210703.11
DO  - 10.11648/j.ajtab.20210703.11
T2  - American Journal of Theoretical and Applied Business
JF  - American Journal of Theoretical and Applied Business
JO  - American Journal of Theoretical and Applied Business
SP  - 54
EP  - 64
PB  - Science Publishing Group
SN  - 2469-7842
UR  - https://doi.org/10.11648/j.ajtab.20210703.11
AB  - The study was conducted in Negele Arsi district, West Arsi Zone, Oromia, Ethiopia to identify honey value chain actors, functions, services providers, major constraints and opportunities of beekeeping. Quantitative and qualitative data was collected by desk research, observations, survey and interview with different actors in the chain. The collected data were analyzed using descriptive statistics such as percentages, frequencies, mean and standard deviations using SPSS version 19 and Excel sheets. Whereas, the data collected through interview was analyzed using narration and interpretation. The value chain map was used to get the clear picture of the whole honey market chain and SWOT analysis tool was used to analysis the strength, weakness opportunity and threat of the beekeeping sector in Negele Arsi district. The study result showed that, the major value chain actors in the study district were producers, local collectors, wholesalers, retailers, local drink makers and final consumers of the product were the main chain actors, while Negele Arsi livestock development and fisher resource office, Adami Tulu Agricultural Research Center, IDE (International Development Enterprises) and SNV Ethiopia were the main chain supporters and service providers. Six main alter native market channels were identified for honey marketing and honey follows the six main routes from the point of its production to its consumption. The major constraints of beekeeping identified in the study district were inaccessibility to beekeeping equipments, inadequate of beekeeping knowledge and skills, shortage of bee forage, prevalence of honeybee pests and predators, lack of organized market channel, pesticides poisoning, lack of adequate extension services, honeybee colony absconding and migration and shortage of honeybee colony. Despite these, there are also opportunities such as availability of area closures, high demand for honey at national, regional and international market, presence of government and non-government organizations working on honey, the existence of conducive policy framework in apiculture sub-sector, existence of farmers with indigenous knowledge and skills who are interested to accept improved technologies, existence of reforestation plan and existence of different flowering plants are some of the opportunities for honey production and marketing by most of the producers. Therefore, efforts should be geared to promoting capacity building through training, promoting modern apiculture technologies, access extension service, access to financial support and market promotion and establishment of beekeepers cooperatives are recommended.
VL  - 7
IS  - 3
ER  -

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