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Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria

Received: 30 April 2021     Accepted: 21 May 2021     Published: 7 June 2021
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Abstract

Corporate social responsibility (CSR) and ethic practices has become dominant issues in business reporting, with every corporation having a policy concerning CSR and producing report annually detailing its activities. The society on the other hand, are interested in the way corporations are carrying out their activities, whether it is ethical done or otherwise. This study examined the effects of social responsibility and ethics practice on purchases intention of female mobile phone users in Ekiti State. The total population for the study was 9495 with the sample of 357 gotten from Krecie and Morgan sample size table. The data were analysed from the information collected through questionnaire. The research makes use of chi-square to check the relationship between the explanatory variables and the dependent variable at 0.05 level of significant. The results revealed that 85% of the respondents totally agreed that social responsibility influence purchase intention among mobile phone users in Ekiti State. While only 5% are undecided and the other 10% of the respondents strongly disagreed with the statement. Therefore, it is clear that social responsibility has an influence on the purchase intention of female mobile phone users in Ekiti State. It was concluded that for any organization to survive, it has to properly take part in social responsibility activity as more women approve of it. The study recommended that company should expand their activities by going into other areas like health, education, charity giving, instead of focusing sport and entertainment.

Published in European Business & Management (Volume 7, Issue 3)
DOI 10.11648/j.ebm.20210703.11
Page(s) 56-60
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Ethic Practice, Social Responsibility, Purchase Intention

References
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Cite This Article
  • APA Style

    Ajayi Omobola Monsurat, Ajayi Paul Oladapo, Sadamoro Festus, Ayodele Oluwaseun Opeyemi. (2021). Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria. European Business & Management, 7(3), 56-60. https://doi.org/10.11648/j.ebm.20210703.11

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    ACS Style

    Ajayi Omobola Monsurat; Ajayi Paul Oladapo; Sadamoro Festus; Ayodele Oluwaseun Opeyemi. Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria. Eur. Bus. Manag. 2021, 7(3), 56-60. doi: 10.11648/j.ebm.20210703.11

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    AMA Style

    Ajayi Omobola Monsurat, Ajayi Paul Oladapo, Sadamoro Festus, Ayodele Oluwaseun Opeyemi. Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria. Eur Bus Manag. 2021;7(3):56-60. doi: 10.11648/j.ebm.20210703.11

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  • @article{10.11648/j.ebm.20210703.11,
      author = {Ajayi Omobola Monsurat and Ajayi Paul Oladapo and Sadamoro Festus and Ayodele Oluwaseun Opeyemi},
      title = {Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria},
      journal = {European Business & Management},
      volume = {7},
      number = {3},
      pages = {56-60},
      doi = {10.11648/j.ebm.20210703.11},
      url = {https://doi.org/10.11648/j.ebm.20210703.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20210703.11},
      abstract = {Corporate social responsibility (CSR) and ethic practices has become dominant issues in business reporting, with every corporation having a policy concerning CSR and producing report annually detailing its activities. The society on the other hand, are interested in the way corporations are carrying out their activities, whether it is ethical done or otherwise. This study examined the effects of social responsibility and ethics practice on purchases intention of female mobile phone users in Ekiti State. The total population for the study was 9495 with the sample of 357 gotten from Krecie and Morgan sample size table. The data were analysed from the information collected through questionnaire. The research makes use of chi-square to check the relationship between the explanatory variables and the dependent variable at 0.05 level of significant. The results revealed that 85% of the respondents totally agreed that social responsibility influence purchase intention among mobile phone users in Ekiti State. While only 5% are undecided and the other 10% of the respondents strongly disagreed with the statement. Therefore, it is clear that social responsibility has an influence on the purchase intention of female mobile phone users in Ekiti State. It was concluded that for any organization to survive, it has to properly take part in social responsibility activity as more women approve of it. The study recommended that company should expand their activities by going into other areas like health, education, charity giving, instead of focusing sport and entertainment.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - Social Responsibility and Ethics Practices on Purchase Intention of Female Mobile Phone Users in Nigeria
    AU  - Ajayi Omobola Monsurat
    AU  - Ajayi Paul Oladapo
    AU  - Sadamoro Festus
    AU  - Ayodele Oluwaseun Opeyemi
    Y1  - 2021/06/07
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ebm.20210703.11
    DO  - 10.11648/j.ebm.20210703.11
    T2  - European Business & Management
    JF  - European Business & Management
    JO  - European Business & Management
    SP  - 56
    EP  - 60
    PB  - Science Publishing Group
    SN  - 2575-5811
    UR  - https://doi.org/10.11648/j.ebm.20210703.11
    AB  - Corporate social responsibility (CSR) and ethic practices has become dominant issues in business reporting, with every corporation having a policy concerning CSR and producing report annually detailing its activities. The society on the other hand, are interested in the way corporations are carrying out their activities, whether it is ethical done or otherwise. This study examined the effects of social responsibility and ethics practice on purchases intention of female mobile phone users in Ekiti State. The total population for the study was 9495 with the sample of 357 gotten from Krecie and Morgan sample size table. The data were analysed from the information collected through questionnaire. The research makes use of chi-square to check the relationship between the explanatory variables and the dependent variable at 0.05 level of significant. The results revealed that 85% of the respondents totally agreed that social responsibility influence purchase intention among mobile phone users in Ekiti State. While only 5% are undecided and the other 10% of the respondents strongly disagreed with the statement. Therefore, it is clear that social responsibility has an influence on the purchase intention of female mobile phone users in Ekiti State. It was concluded that for any organization to survive, it has to properly take part in social responsibility activity as more women approve of it. The study recommended that company should expand their activities by going into other areas like health, education, charity giving, instead of focusing sport and entertainment.
    VL  - 7
    IS  - 3
    ER  - 

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Author Information
  • Department of Business Administration, Ekiti State University, Ado Ekiti, Nigeria

  • Department of Community Medicine, Ekiti State University, Ado Ekiti, Nigeria

  • Department of Business Administration, Ekiti State University, Ado Ekiti, Nigeria

  • Department of Business Administration, Ekiti State University, Ado Ekiti, Nigeria

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