System Based on Market Segmentation to Improve the Export of Peruvian Coffee

Jasson Yllescas; Hugo Vega; Percy De La Cruz; Jorge Pantoja; Ernesto Cancho-Rodriguez

doi:doi:10.11648/j.ebm.20220802.14

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System Based on Market Segmentation to Improve the Export of Peruvian Coffee

Jasson Yllescas, Hugo Vega, Percy De La Cruz, Jorge Pantoja, Ernesto Cancho-Rodriguez

Published in European Business & Management (Volume 8, Issue 2)

Received: 30 March 2022 Accepted: 16 April 2022 Published: 26 April 2022

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Abstract

In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.

Published in	European Business & Management (Volume 8, Issue 2)
DOI	10.11648/j.ebm.20220802.14
Page(s)	55-61
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Export of Peruvian Coffee, Export Management, Information System, Market Segmentation

References

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APA Style

Jasson Yllescas, Hugo Vega, Percy De La Cruz, Jorge Pantoja, Ernesto Cancho-Rodriguez. (2022). System Based on Market Segmentation to Improve the Export of Peruvian Coffee. European Business & Management, 8(2), 55-61. https://doi.org/10.11648/j.ebm.20220802.14

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ACS Style

Jasson Yllescas; Hugo Vega; Percy De La Cruz; Jorge Pantoja; Ernesto Cancho-Rodriguez. System Based on Market Segmentation to Improve the Export of Peruvian Coffee. Eur. Bus. Manag. 2022, 8(2), 55-61. doi: 10.11648/j.ebm.20220802.14

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AMA Style

Jasson Yllescas, Hugo Vega, Percy De La Cruz, Jorge Pantoja, Ernesto Cancho-Rodriguez. System Based on Market Segmentation to Improve the Export of Peruvian Coffee. Eur Bus Manag. 2022;8(2):55-61. doi: 10.11648/j.ebm.20220802.14

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@article{10.11648/j.ebm.20220802.14,
  author = {Jasson Yllescas and Hugo Vega and Percy De La Cruz and Jorge Pantoja and Ernesto Cancho-Rodriguez},
  title = {System Based on Market Segmentation to Improve the Export of Peruvian Coffee},
  journal = {European Business & Management},
  volume = {8},
  number = {2},
  pages = {55-61},
  doi = {10.11648/j.ebm.20220802.14},
  url = {https://doi.org/10.11648/j.ebm.20220802.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20220802.14},
  abstract = {In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.},
 year = {2022}
}

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TY  - JOUR
T1  - System Based on Market Segmentation to Improve the Export of Peruvian Coffee
AU  - Jasson Yllescas
AU  - Hugo Vega
AU  - Percy De La Cruz
AU  - Jorge Pantoja
AU  - Ernesto Cancho-Rodriguez
Y1  - 2022/04/26
PY  - 2022
N1  - https://doi.org/10.11648/j.ebm.20220802.14
DO  - 10.11648/j.ebm.20220802.14
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 55
EP  - 61
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20220802.14
AB  - In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.
VL  - 8
IS  - 2
ER  -

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Author Information

Jasson Yllescas

Department of Computer Science, Universidad Nacional Mayor de San Marcos, Lima, Peru
Hugo Vega

Department of Computer Science, Universidad Nacional Mayor de San Marcos, Lima, Peru
Percy De La Cruz

Department of Computer Science, Universidad Nacional Mayor de San Marcos, Lima, Peru
Jorge Pantoja

Department of Computer Science, Universidad Nacional Mayor de San Marcos, Lima, Peru
Ernesto Cancho-Rodriguez

Department of Computer Science, Universidad Nacional Mayor de San Marcos, Lima, Peru

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Plain Text BibTeX RIS

APA Style

Jasson Yllescas, Hugo Vega, Percy De La Cruz, Jorge Pantoja, Ernesto Cancho-Rodriguez. (2022). System Based on Market Segmentation to Improve the Export of Peruvian Coffee. European Business & Management, 8(2), 55-61. https://doi.org/10.11648/j.ebm.20220802.14

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ACS Style

Jasson Yllescas; Hugo Vega; Percy De La Cruz; Jorge Pantoja; Ernesto Cancho-Rodriguez. System Based on Market Segmentation to Improve the Export of Peruvian Coffee. Eur. Bus. Manag. 2022, 8(2), 55-61. doi: 10.11648/j.ebm.20220802.14

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AMA Style

Jasson Yllescas, Hugo Vega, Percy De La Cruz, Jorge Pantoja, Ernesto Cancho-Rodriguez. System Based on Market Segmentation to Improve the Export of Peruvian Coffee. Eur Bus Manag. 2022;8(2):55-61. doi: 10.11648/j.ebm.20220802.14

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@article{10.11648/j.ebm.20220802.14,
  author = {Jasson Yllescas and Hugo Vega and Percy De La Cruz and Jorge Pantoja and Ernesto Cancho-Rodriguez},
  title = {System Based on Market Segmentation to Improve the Export of Peruvian Coffee},
  journal = {European Business & Management},
  volume = {8},
  number = {2},
  pages = {55-61},
  doi = {10.11648/j.ebm.20220802.14},
  url = {https://doi.org/10.11648/j.ebm.20220802.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20220802.14},
  abstract = {In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.},
 year = {2022}
}

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TY  - JOUR
T1  - System Based on Market Segmentation to Improve the Export of Peruvian Coffee
AU  - Jasson Yllescas
AU  - Hugo Vega
AU  - Percy De La Cruz
AU  - Jorge Pantoja
AU  - Ernesto Cancho-Rodriguez
Y1  - 2022/04/26
PY  - 2022
N1  - https://doi.org/10.11648/j.ebm.20220802.14
DO  - 10.11648/j.ebm.20220802.14
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 55
EP  - 61
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20220802.14
AB  - In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.
VL  - 8
IS  - 2
ER  -

Copy | Download