In an effort to get customers, every business person will carry out various strategies in their marketing mix (product strategy, price strategy, promotion strategy, and distribution strategy). It is hoped with the governance of the right marketing mix in accordance with the conditions will increase sales turnover, not least what has been done by the Pandanwangi Cianjur rice entrepreneur. This research was conducted to: 1) describe the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice in CV. Pure Cianjur; 2) examine the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice at CV Pure Cianjur. Data collected from CV. Pure Cianjur and six supermarket outlets supplying pure Pandanwangi rice from CV. Pure Cianjur. The analytical method used is descriptive quantitative multiple linear regression. The research results are as follows: 1) Pure Pandanwangi rice marketed by CV Pure Cianjur is divided into several packaging sizes, namely 5 Kg, 2.5 Kg, and 1 Kg packages. Level 1 marketing distribution channel, namely selling products through retail companies first before finally reaching the hands of final consumers. Promotional activities carried out by CV Pure Cianjur at its retail company are providing a discount of 10% of the selling price. 2) The biggest contribution of the marketing mix to sales turnover is the price mix, followed by the place mix. Product mix and promotion contributed insignificantly, except for 1 kg packaging.
| Published in | European Business & Management (Volume 8, Issue 3) |
| DOI | 10.11648/j.ebm.20220803.13 |
| Page(s) | 76-80 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Marketing Mix, Pandanwangi Rice, Sales Volume
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APA Style
Endah Lisarini, Dan Ryana Arti. (2022). Marketing Mix Contribution to Pandanwangi Rice Sales Turnover: Case Study in CV. Pure Cianjur, Karang Tengah District, Cianjur Regency. European Business & Management, 8(3), 76-80. https://doi.org/10.11648/j.ebm.20220803.13
ACS Style
Endah Lisarini; Dan Ryana Arti. Marketing Mix Contribution to Pandanwangi Rice Sales Turnover: Case Study in CV. Pure Cianjur, Karang Tengah District, Cianjur Regency. Eur. Bus. Manag. 2022, 8(3), 76-80. doi: 10.11648/j.ebm.20220803.13
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Download@article{10.11648/j.ebm.20220803.13,
author = {Endah Lisarini and Dan Ryana Arti},
title = {Marketing Mix Contribution to Pandanwangi Rice Sales Turnover: Case Study in CV. Pure Cianjur, Karang Tengah District, Cianjur Regency},
journal = {European Business & Management},
volume = {8},
number = {3},
pages = {76-80},
doi = {10.11648/j.ebm.20220803.13},
url = {https://doi.org/10.11648/j.ebm.20220803.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20220803.13},
abstract = {In an effort to get customers, every business person will carry out various strategies in their marketing mix (product strategy, price strategy, promotion strategy, and distribution strategy). It is hoped with the governance of the right marketing mix in accordance with the conditions will increase sales turnover, not least what has been done by the Pandanwangi Cianjur rice entrepreneur. This research was conducted to: 1) describe the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice in CV. Pure Cianjur; 2) examine the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice at CV Pure Cianjur. Data collected from CV. Pure Cianjur and six supermarket outlets supplying pure Pandanwangi rice from CV. Pure Cianjur. The analytical method used is descriptive quantitative multiple linear regression. The research results are as follows: 1) Pure Pandanwangi rice marketed by CV Pure Cianjur is divided into several packaging sizes, namely 5 Kg, 2.5 Kg, and 1 Kg packages. Level 1 marketing distribution channel, namely selling products through retail companies first before finally reaching the hands of final consumers. Promotional activities carried out by CV Pure Cianjur at its retail company are providing a discount of 10% of the selling price. 2) The biggest contribution of the marketing mix to sales turnover is the price mix, followed by the place mix. Product mix and promotion contributed insignificantly, except for 1 kg packaging.},
year = {2022}
}
TY - JOUR T1 - Marketing Mix Contribution to Pandanwangi Rice Sales Turnover: Case Study in CV. Pure Cianjur, Karang Tengah District, Cianjur Regency AU - Endah Lisarini AU - Dan Ryana Arti Y1 - 2022/06/09 PY - 2022 N1 - https://doi.org/10.11648/j.ebm.20220803.13 DO - 10.11648/j.ebm.20220803.13 T2 - European Business & Management JF - European Business & Management JO - European Business & Management SP - 76 EP - 80 PB - Science Publishing Group SN - 2575-5811 UR - https://doi.org/10.11648/j.ebm.20220803.13 AB - In an effort to get customers, every business person will carry out various strategies in their marketing mix (product strategy, price strategy, promotion strategy, and distribution strategy). It is hoped with the governance of the right marketing mix in accordance with the conditions will increase sales turnover, not least what has been done by the Pandanwangi Cianjur rice entrepreneur. This research was conducted to: 1) describe the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice in CV. Pure Cianjur; 2) examine the contribution of each component of the marketing mix to the sales turnover of Pandanwangi rice at CV Pure Cianjur. Data collected from CV. Pure Cianjur and six supermarket outlets supplying pure Pandanwangi rice from CV. Pure Cianjur. The analytical method used is descriptive quantitative multiple linear regression. The research results are as follows: 1) Pure Pandanwangi rice marketed by CV Pure Cianjur is divided into several packaging sizes, namely 5 Kg, 2.5 Kg, and 1 Kg packages. Level 1 marketing distribution channel, namely selling products through retail companies first before finally reaching the hands of final consumers. Promotional activities carried out by CV Pure Cianjur at its retail company are providing a discount of 10% of the selling price. 2) The biggest contribution of the marketing mix to sales turnover is the price mix, followed by the place mix. Product mix and promotion contributed insignificantly, except for 1 kg packaging. VL - 8 IS - 3 ER -
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