Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State

Hope Homey Nwobi; Arinzechukwu Jude Okpara; Isaac Jonathan Maude

doi:doi:10.11648/j.hep.20240902.11

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Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State

Hope Homey Nwobi

, Arinzechukwu Jude Okpara^*

, Isaac Jonathan Maude

Published in International Journal of Health Economics and Policy (Volume 9, Issue 2)

Received: 23 April 2024 Accepted: 23 May 2024 Published: 20 August 2024

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Abstract

Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.

Published in	International Journal of Health Economics and Policy (Volume 9, Issue 2)
DOI	10.11648/j.hep.20240902.11
Page(s)	30-49
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Sales Campaign, Premium, Gifts, Extra Products, Price

References

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APA Style

Nwobi, H. H., Okpara, A. J., Maude, I. J. (2024). Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. International Journal of Health Economics and Policy, 9(2), 30-49. https://doi.org/10.11648/j.hep.20240902.11

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ACS Style

Nwobi, H. H.; Okpara, A. J.; Maude, I. J. Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. Int. J. Health Econ. Policy 2024, 9(2), 30-49. doi: 10.11648/j.hep.20240902.11

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AMA Style

Nwobi HH, Okpara AJ, Maude IJ. Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. Int J Health Econ Policy. 2024;9(2):30-49. doi: 10.11648/j.hep.20240902.11

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@article{10.11648/j.hep.20240902.11,
  author = {Hope Homey Nwobi and Arinzechukwu Jude Okpara and Isaac Jonathan Maude},
  title = {Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State
},
  journal = {International Journal of Health Economics and Policy},
  volume = {9},
  number = {2},
  pages = {30-49},
  doi = {10.11648/j.hep.20240902.11},
  url = {https://doi.org/10.11648/j.hep.20240902.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hep.20240902.11},
  abstract = {Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.
},
 year = {2024}
}

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TY  - JOUR
T1  - Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State

AU  - Hope Homey Nwobi
AU  - Arinzechukwu Jude Okpara
AU  - Isaac Jonathan Maude
Y1  - 2024/08/20
PY  - 2024
N1  - https://doi.org/10.11648/j.hep.20240902.11
DO  - 10.11648/j.hep.20240902.11
T2  - International Journal of Health Economics and Policy
JF  - International Journal of Health Economics and Policy
JO  - International Journal of Health Economics and Policy
SP  - 30
EP  - 49
PB  - Science Publishing Group
SN  - 2578-9309
UR  - https://doi.org/10.11648/j.hep.20240902.11
AB  - Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.

VL  - 9
IS  - 2
ER  -

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Author Information

Hope Homey Nwobi

AYM Shafa Limited, Bauchi, Nigeria; Department of Marketing, University of Jos, Jos, Nigeria

Contact Email

http://orcid.org/0009-0008-3821-7869
Arinzechukwu Jude Okpara

AYM Shafa Limited, Bauchi, Nigeria; Department of Marketing, University of Jos, Jos, Nigeria

Contact Email

http://orcid.org/0000-0001-8364-9726
Isaac Jonathan Maude

AYM Shafa Limited, Bauchi, Nigeria; Department of Marketing, University of Jos, Jos, Nigeria

Contact Email

http://orcid.org/0009-0002-6046-3288

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APA Style

Nwobi, H. H., Okpara, A. J., Maude, I. J. (2024). Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. International Journal of Health Economics and Policy, 9(2), 30-49. https://doi.org/10.11648/j.hep.20240902.11

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ACS Style

Nwobi, H. H.; Okpara, A. J.; Maude, I. J. Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. Int. J. Health Econ. Policy 2024, 9(2), 30-49. doi: 10.11648/j.hep.20240902.11

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AMA Style

Nwobi HH, Okpara AJ, Maude IJ. Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State. Int J Health Econ Policy. 2024;9(2):30-49. doi: 10.11648/j.hep.20240902.11

Copy | Download

@article{10.11648/j.hep.20240902.11,
  author = {Hope Homey Nwobi and Arinzechukwu Jude Okpara and Isaac Jonathan Maude},
  title = {Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State
},
  journal = {International Journal of Health Economics and Policy},
  volume = {9},
  number = {2},
  pages = {30-49},
  doi = {10.11648/j.hep.20240902.11},
  url = {https://doi.org/10.11648/j.hep.20240902.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hep.20240902.11},
  abstract = {Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State

AU  - Hope Homey Nwobi
AU  - Arinzechukwu Jude Okpara
AU  - Isaac Jonathan Maude
Y1  - 2024/08/20
PY  - 2024
N1  - https://doi.org/10.11648/j.hep.20240902.11
DO  - 10.11648/j.hep.20240902.11
T2  - International Journal of Health Economics and Policy
JF  - International Journal of Health Economics and Policy
JO  - International Journal of Health Economics and Policy
SP  - 30
EP  - 49
PB  - Science Publishing Group
SN  - 2578-9309
UR  - https://doi.org/10.11648/j.hep.20240902.11
AB  - Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.

VL  - 9
IS  - 2
ER  -

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