Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors

Cui Huibin; Huang Yongqi; Pan Xingyu

doi:doi:10.11648/j.hss.20221003.13

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Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors

Cui Huibin, Huang Yongqi, Pan Xingyu

Published in Humanities and Social Sciences (Volume 10, Issue 3)

Received: 19 April 2022 Accepted: 12 May 2022 Published: 19 May 2022

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Abstract

In recent years, the importance to develop sports industry has reached national level. Due to the policy dividend and continuous increasing of disposable income per capita, sports industry has speeded up and the scale of sports consumption has been expanded. Considering previous studies, this study classified the motivation of college students' sports consumption into six categories: physical product needs, health needs, conformity and comparison needs, aesthetic needs, social needs and sports achievement needs. Using a sample of 1024 college students from Guangzhou, China, this study systematically investigates the structural characteristics and influencing factors of college students' upgraded sports consumption by adopting an ordered multinomial logistic regression model. It is found that the current structure of College Students' upgraded sports consumption is characterized as intelligent, integrated and diverse, showing dynamically consistency with the development direction of sports industry. In terms of influencing factors, gender, sports awareness, sports habits and preferences, community sports participation all effect sports consumption significantly. Therefore, school and society should actively work to further enrich the sports consumption structure of college students, help them form good sports consumption values, strengthen their sports awareness and help them create lifelong sports habit. Measures that are mentioned above will provide endogenous dynamic for high-quality development of sports industry.

Published in	Humanities and Social Sciences (Volume 10, Issue 3)
DOI	10.11648/j.hss.20221003.13
Page(s)	118-125
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Sports Industry, Sports Consumption, College Students, Influencing Factors

References

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APA Style

Cui Huibin, Huang Yongqi, Pan Xingyu. (2022). Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanities and Social Sciences, 10(3), 118-125. https://doi.org/10.11648/j.hss.20221003.13

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ACS Style

Cui Huibin; Huang Yongqi; Pan Xingyu. Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanit. Soc. Sci. 2022, 10(3), 118-125. doi: 10.11648/j.hss.20221003.13

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AMA Style

Cui Huibin, Huang Yongqi, Pan Xingyu. Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanit Soc Sci. 2022;10(3):118-125. doi: 10.11648/j.hss.20221003.13

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@article{10.11648/j.hss.20221003.13,
  author = {Cui Huibin and Huang Yongqi and Pan Xingyu},
  title = {Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors},
  journal = {Humanities and Social Sciences},
  volume = {10},
  number = {3},
  pages = {118-125},
  doi = {10.11648/j.hss.20221003.13},
  url = {https://doi.org/10.11648/j.hss.20221003.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20221003.13},
  abstract = {In recent years, the importance to develop sports industry has reached national level. Due to the policy dividend and continuous increasing of disposable income per capita, sports industry has speeded up and the scale of sports consumption has been expanded. Considering previous studies, this study classified the motivation of college students' sports consumption into six categories: physical product needs, health needs, conformity and comparison needs, aesthetic needs, social needs and sports achievement needs. Using a sample of 1024 college students from Guangzhou, China, this study systematically investigates the structural characteristics and influencing factors of college students' upgraded sports consumption by adopting an ordered multinomial logistic regression model. It is found that the current structure of College Students' upgraded sports consumption is characterized as intelligent, integrated and diverse, showing dynamically consistency with the development direction of sports industry. In terms of influencing factors, gender, sports awareness, sports habits and preferences, community sports participation all effect sports consumption significantly. Therefore, school and society should actively work to further enrich the sports consumption structure of college students, help them form good sports consumption values, strengthen their sports awareness and help them create lifelong sports habit. Measures that are mentioned above will provide endogenous dynamic for high-quality development of sports industry.},
 year = {2022}
}

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TY  - JOUR
T1  - Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors
AU  - Cui Huibin
AU  - Huang Yongqi
AU  - Pan Xingyu
Y1  - 2022/05/19
PY  - 2022
N1  - https://doi.org/10.11648/j.hss.20221003.13
DO  - 10.11648/j.hss.20221003.13
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 118
EP  - 125
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20221003.13
AB  - In recent years, the importance to develop sports industry has reached national level. Due to the policy dividend and continuous increasing of disposable income per capita, sports industry has speeded up and the scale of sports consumption has been expanded. Considering previous studies, this study classified the motivation of college students' sports consumption into six categories: physical product needs, health needs, conformity and comparison needs, aesthetic needs, social needs and sports achievement needs. Using a sample of 1024 college students from Guangzhou, China, this study systematically investigates the structural characteristics and influencing factors of college students' upgraded sports consumption by adopting an ordered multinomial logistic regression model. It is found that the current structure of College Students' upgraded sports consumption is characterized as intelligent, integrated and diverse, showing dynamically consistency with the development direction of sports industry. In terms of influencing factors, gender, sports awareness, sports habits and preferences, community sports participation all effect sports consumption significantly. Therefore, school and society should actively work to further enrich the sports consumption structure of college students, help them form good sports consumption values, strengthen their sports awareness and help them create lifelong sports habit. Measures that are mentioned above will provide endogenous dynamic for high-quality development of sports industry.
VL  - 10
IS  - 3
ER  -

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Author Information

Cui Huibin

School of Environment, South China Normal University, Guangzhou, China
Huang Yongqi

Business School, Central South University, Changsha, China
Pan Xingyu

School of Economy and Management, South China Normal University, Guangzhou, China

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APA Style

Cui Huibin, Huang Yongqi, Pan Xingyu. (2022). Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanities and Social Sciences, 10(3), 118-125. https://doi.org/10.11648/j.hss.20221003.13

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ACS Style

Cui Huibin; Huang Yongqi; Pan Xingyu. Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanit. Soc. Sci. 2022, 10(3), 118-125. doi: 10.11648/j.hss.20221003.13

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AMA Style

Cui Huibin, Huang Yongqi, Pan Xingyu. Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors. Humanit Soc Sci. 2022;10(3):118-125. doi: 10.11648/j.hss.20221003.13

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@article{10.11648/j.hss.20221003.13,
  author = {Cui Huibin and Huang Yongqi and Pan Xingyu},
  title = {Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors},
  journal = {Humanities and Social Sciences},
  volume = {10},
  number = {3},
  pages = {118-125},
  doi = {10.11648/j.hss.20221003.13},
  url = {https://doi.org/10.11648/j.hss.20221003.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20221003.13},
  abstract = {In recent years, the importance to develop sports industry has reached national level. Due to the policy dividend and continuous increasing of disposable income per capita, sports industry has speeded up and the scale of sports consumption has been expanded. Considering previous studies, this study classified the motivation of college students' sports consumption into six categories: physical product needs, health needs, conformity and comparison needs, aesthetic needs, social needs and sports achievement needs. Using a sample of 1024 college students from Guangzhou, China, this study systematically investigates the structural characteristics and influencing factors of college students' upgraded sports consumption by adopting an ordered multinomial logistic regression model. It is found that the current structure of College Students' upgraded sports consumption is characterized as intelligent, integrated and diverse, showing dynamically consistency with the development direction of sports industry. In terms of influencing factors, gender, sports awareness, sports habits and preferences, community sports participation all effect sports consumption significantly. Therefore, school and society should actively work to further enrich the sports consumption structure of college students, help them form good sports consumption values, strengthen their sports awareness and help them create lifelong sports habit. Measures that are mentioned above will provide endogenous dynamic for high-quality development of sports industry.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Upgraded Sports Consumption Behavior of College Students: Current Characteristics and Influencing Factors
AU  - Cui Huibin
AU  - Huang Yongqi
AU  - Pan Xingyu
Y1  - 2022/05/19
PY  - 2022
N1  - https://doi.org/10.11648/j.hss.20221003.13
DO  - 10.11648/j.hss.20221003.13
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 118
EP  - 125
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20221003.13
AB  - In recent years, the importance to develop sports industry has reached national level. Due to the policy dividend and continuous increasing of disposable income per capita, sports industry has speeded up and the scale of sports consumption has been expanded. Considering previous studies, this study classified the motivation of college students' sports consumption into six categories: physical product needs, health needs, conformity and comparison needs, aesthetic needs, social needs and sports achievement needs. Using a sample of 1024 college students from Guangzhou, China, this study systematically investigates the structural characteristics and influencing factors of college students' upgraded sports consumption by adopting an ordered multinomial logistic regression model. It is found that the current structure of College Students' upgraded sports consumption is characterized as intelligent, integrated and diverse, showing dynamically consistency with the development direction of sports industry. In terms of influencing factors, gender, sports awareness, sports habits and preferences, community sports participation all effect sports consumption significantly. Therefore, school and society should actively work to further enrich the sports consumption structure of college students, help them form good sports consumption values, strengthen their sports awareness and help them create lifelong sports habit. Measures that are mentioned above will provide endogenous dynamic for high-quality development of sports industry.
VL  - 10
IS  - 3
ER  -

Copy | Download