Innovation Profile and Marketing Strategies

Jehiel Zif

doi:doi:10.11648/j.ijber.20130201.12

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Innovation Profile and Marketing Strategies

Jehiel Zif

Published in International Journal of Business and Economics Research (Volume 2, Issue 1)

Published: 20 February 2013

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Abstract

This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.

Published in	International Journal of Business and Economics Research (Volume 2, Issue 1)
DOI	10.11648/j.ijber.20130201.12
Page(s)	8-14
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2013. Published by Science Publishing Group

Keywords

Innovation Profile, New Product Development, New Product

References

[1]	Ansoff Igor H. and J. M. Stewart, Strategies for a Technol-ogy-Based Business, Harvard Business Review, 45, No. 6 ,November-December 1967, pp. 71-83.
[2]	Everett M. Rogers, Diffusion of Innovations, Free Press, 1995 (original book 1962);Gerffrey A. Moore, Inside the Tornado, Harper Business, 1995
[3]	Geoffrey A. Moore, Crossing the Chasm, Harper Business, 1994.
[4]	Rogers op. cit.; Moore op. cit.; and Jacob Goldenberg, Barak Libai and Eitan Muller, "Riding the Saddle, How cross-Market Communications Creates a Major Slump in Sales," Journal of Marketing, 2002.
[5]	Jagdish N. Sheth and S. Ram, Bringing Innovation to Market, John Wiley & Sons, 1987
[6]	Harriolf Grupp and Shlomo Maital, Managing New Product Development and Innovation, Samuel Neaman Institute and Fraunhofer Institute, 2000, Israel and Germany. Sheth and Ram, Op. Cit.
[7]	Joseph L. Bower and Clayton M. Christensen, Distruptive Technologies: Catching the Wave, Harvard Business Review, January-February 1995. Clayton M. Christensen, The Inno-vators Dilema, HBS Press, 1997
[8]	Adobe Systems Incorporated, HBS case # 9-801-199, 2001.
[9]	Robert G. Cooper, Winning at New Products, 3RD. Edition, Stage-Gate Inc., 2011.
[10]	Bower and Christensen, Op. Cit; Christensen Op. Cit. "Sony Corp.: Car Navigation Systems", HBS case# 9-597-032, 1996.
[11]	Bower and Christensen, Op. Cit; Christensen Op. Cit. "Or-thoteks USA (Abridged): Hans Wyss’ Challenge" HBS case # 9-397-095, 1998.

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APA Style

Jehiel Zif. (2013). Innovation Profile and Marketing Strategies. International Journal of Business and Economics Research, 2(1), 8-14. https://doi.org/10.11648/j.ijber.20130201.12

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ACS Style

Jehiel Zif. Innovation Profile and Marketing Strategies. Int. J. Bus. Econ. Res. 2013, 2(1), 8-14. doi: 10.11648/j.ijber.20130201.12

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AMA Style

Jehiel Zif. Innovation Profile and Marketing Strategies. Int J Bus Econ Res. 2013;2(1):8-14. doi: 10.11648/j.ijber.20130201.12

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@article{10.11648/j.ijber.20130201.12,
  author = {Jehiel Zif},
  title = {Innovation Profile and Marketing Strategies},
  journal = {International Journal of Business and Economics Research},
  volume = {2},
  number = {1},
  pages = {8-14},
  doi = {10.11648/j.ijber.20130201.12},
  url = {https://doi.org/10.11648/j.ijber.20130201.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20130201.12},
  abstract = {This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.},
 year = {2013}
}

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TY  - JOUR
T1  - Innovation Profile and Marketing Strategies
AU  - Jehiel Zif
Y1  - 2013/02/20
PY  - 2013
N1  - https://doi.org/10.11648/j.ijber.20130201.12
DO  - 10.11648/j.ijber.20130201.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 8
EP  - 14
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20130201.12
AB  - This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.
VL  - 2
IS  - 1
ER  -

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Author Information

Jehiel Zif

Center for academic studies, sarnat school of business administration, Hult international business school

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Plain Text BibTeX RIS

APA Style

Jehiel Zif. (2013). Innovation Profile and Marketing Strategies. International Journal of Business and Economics Research, 2(1), 8-14. https://doi.org/10.11648/j.ijber.20130201.12

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ACS Style

Jehiel Zif. Innovation Profile and Marketing Strategies. Int. J. Bus. Econ. Res. 2013, 2(1), 8-14. doi: 10.11648/j.ijber.20130201.12

Copy | Download

AMA Style

Jehiel Zif. Innovation Profile and Marketing Strategies. Int J Bus Econ Res. 2013;2(1):8-14. doi: 10.11648/j.ijber.20130201.12

Copy | Download

@article{10.11648/j.ijber.20130201.12,
  author = {Jehiel Zif},
  title = {Innovation Profile and Marketing Strategies},
  journal = {International Journal of Business and Economics Research},
  volume = {2},
  number = {1},
  pages = {8-14},
  doi = {10.11648/j.ijber.20130201.12},
  url = {https://doi.org/10.11648/j.ijber.20130201.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20130201.12},
  abstract = {This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.},
 year = {2013}
}

Copy | Download

TY  - JOUR
T1  - Innovation Profile and Marketing Strategies
AU  - Jehiel Zif
Y1  - 2013/02/20
PY  - 2013
N1  - https://doi.org/10.11648/j.ijber.20130201.12
DO  - 10.11648/j.ijber.20130201.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 8
EP  - 14
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20130201.12
AB  - This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.
VL  - 2
IS  - 1
ER  -

Copy | Download