Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.
| Published in | International Journal of Business and Economics Research (Volume 6, Issue 3) |
| DOI | 10.11648/j.ijber.20170603.11 |
| Page(s) | 32-39 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2017. Published by Science Publishing Group |
City Competitiveness, City Brand, Brand Equity, Brand Management
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APA Style
Kunjoon Lee. (2017). City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. International Journal of Business and Economics Research, 6(3), 32-39. https://doi.org/10.11648/j.ijber.20170603.11
ACS Style
Kunjoon Lee. City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. Int. J. Bus. Econ. Res. 2017, 6(3), 32-39. doi: 10.11648/j.ijber.20170603.11
AMA Style
Kunjoon Lee. City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. Int J Bus Econ Res. 2017;6(3):32-39. doi: 10.11648/j.ijber.20170603.11
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Download@article{10.11648/j.ijber.20170603.11,
author = {Kunjoon Lee},
title = {City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China},
journal = {International Journal of Business and Economics Research},
volume = {6},
number = {3},
pages = {32-39},
doi = {10.11648/j.ijber.20170603.11},
url = {https://doi.org/10.11648/j.ijber.20170603.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20170603.11},
abstract = {Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.},
year = {2017}
}
TY - JOUR T1 - City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China AU - Kunjoon Lee Y1 - 2017/05/16 PY - 2017 N1 - https://doi.org/10.11648/j.ijber.20170603.11 DO - 10.11648/j.ijber.20170603.11 T2 - International Journal of Business and Economics Research JF - International Journal of Business and Economics Research JO - International Journal of Business and Economics Research SP - 32 EP - 39 PB - Science Publishing Group SN - 2328-756X UR - https://doi.org/10.11648/j.ijber.20170603.11 AB - Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China. VL - 6 IS - 3 ER -
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