The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction

Ismulyana Djan; Siti Rubbiah Adawiyyah

doi:doi:10.11648/j.ijber.20200904.23

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The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction

Ismulyana Djan, Siti Rubbiah Adawiyyah

Published in International Journal of Business and Economics Research (Volume 9, Issue 4)

Received: 25 July 2020 Accepted: 5 August 2020 Published: 19 August 2020

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Abstract

The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ₁₁= 0,743), Trust toward the customer satisfaction (γ₂₂= 0,317), and purchase decisions toward customer satisfaction (β₂₁= 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β₂₁+ γ₁₁=0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.

Published in	International Journal of Business and Economics Research (Volume 9, Issue 4)
DOI	10.11648/j.ijber.20200904.23
Page(s)	263-269
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Convenience, Trust, Purchase Decision, Customer Satisfaction

References

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APA Style

Ismulyana Djan, Siti Rubbiah Adawiyyah. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 263-269. https://doi.org/10.11648/j.ijber.20200904.23

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ACS Style

Ismulyana Djan; Siti Rubbiah Adawiyyah. The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. Int. J. Bus. Econ. Res. 2020, 9(4), 263-269. doi: 10.11648/j.ijber.20200904.23

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AMA Style

Ismulyana Djan, Siti Rubbiah Adawiyyah. The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. Int J Bus Econ Res. 2020;9(4):263-269. doi: 10.11648/j.ijber.20200904.23

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@article{10.11648/j.ijber.20200904.23,
  author = {Ismulyana Djan and Siti Rubbiah Adawiyyah},
  title = {The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction},
  journal = {International Journal of Business and Economics Research},
  volume = {9},
  number = {4},
  pages = {263-269},
  doi = {10.11648/j.ijber.20200904.23},
  url = {https://doi.org/10.11648/j.ijber.20200904.23},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20200904.23},
  abstract = {The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ11= 0,743), Trust toward the customer satisfaction (γ22= 0,317), and purchase decisions toward customer satisfaction (β21= 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β21+ γ11=0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.},
 year = {2020}
}

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TY  - JOUR
T1  - The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction
AU  - Ismulyana Djan
AU  - Siti Rubbiah Adawiyyah
Y1  - 2020/08/19
PY  - 2020
N1  - https://doi.org/10.11648/j.ijber.20200904.23
DO  - 10.11648/j.ijber.20200904.23
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 263
EP  - 269
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20200904.23
AB  - The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ11= 0,743), Trust toward the customer satisfaction (γ22= 0,317), and purchase decisions toward customer satisfaction (β21= 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β21+ γ11=0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.
VL  - 9
IS  - 4
ER  -

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Author Information

Ismulyana Djan

Department of Management, Faculty of Economics and Business, University of Binaniaga Indonesia, Bogor, Indonesia
Siti Rubbiah Adawiyyah

Department of Management, Faculty of Economics and Business, University of Binaniaga Indonesia, Bogor, Indonesia

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Plain Text BibTeX RIS

APA Style

Ismulyana Djan, Siti Rubbiah Adawiyyah. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 263-269. https://doi.org/10.11648/j.ijber.20200904.23

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ACS Style

Ismulyana Djan; Siti Rubbiah Adawiyyah. The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. Int. J. Bus. Econ. Res. 2020, 9(4), 263-269. doi: 10.11648/j.ijber.20200904.23

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AMA Style

Ismulyana Djan, Siti Rubbiah Adawiyyah. The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. Int J Bus Econ Res. 2020;9(4):263-269. doi: 10.11648/j.ijber.20200904.23

Copy | Download

@article{10.11648/j.ijber.20200904.23,
  author = {Ismulyana Djan and Siti Rubbiah Adawiyyah},
  title = {The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction},
  journal = {International Journal of Business and Economics Research},
  volume = {9},
  number = {4},
  pages = {263-269},
  doi = {10.11648/j.ijber.20200904.23},
  url = {https://doi.org/10.11648/j.ijber.20200904.23},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20200904.23},
  abstract = {The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ11= 0,743), Trust toward the customer satisfaction (γ22= 0,317), and purchase decisions toward customer satisfaction (β21= 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β21+ γ11=0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction
AU  - Ismulyana Djan
AU  - Siti Rubbiah Adawiyyah
Y1  - 2020/08/19
PY  - 2020
N1  - https://doi.org/10.11648/j.ijber.20200904.23
DO  - 10.11648/j.ijber.20200904.23
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 263
EP  - 269
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20200904.23
AB  - The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ11= 0,743), Trust toward the customer satisfaction (γ22= 0,317), and purchase decisions toward customer satisfaction (β21= 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β21+ γ11=0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.
VL  - 9
IS  - 4
ER  -

Copy | Download