Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization

Angela Maria Herrera Arellan

doi:doi:10.11648/j.ijdm.20220801.14

| Peer-Reviewed

Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization

Angela Maria Herrera Arellan

Published in International Journal of Dental Medicine (Volume 8, Issue 1)

Received: 10 April 2022 Accepted: 3 May 2022 Published: 12 May 2022

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.

Published in	International Journal of Dental Medicine (Volume 8, Issue 1)
DOI	10.11648/j.ijdm.20220801.14
Page(s)	18-28
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Clients, Teleodontology, Orofacial

References

[1]	Ackerman, M. (2019). Teleorthodontic treatment with transparent aligners: An analysis of the result in the treatment supervised by general practitioners versus orthodontic specialists. J. Dent. R Republic, 2.
[2]	Alvarez-Hernandez, J. G., Verastegui, J. L., & Pedraza-Melo, N. A. (2016). Determining the factors of relational capital in the interaction of client supplier in MSMEs. Lattice, 12 (1), 38-40.
[3]	American Teledentistry Association, A. (2018). Teledental Practice and Teledental Encounters: An American Association of Teledentistry Position Paper. Retrieved on 11/21/2021, from https://www.americanteledentistry.org/wpcontent/uploads/2018/10/ATDA_TeledentalPracticePositionPaper.pdf
[4]	American Teledentistry Association, A. (2019). Teleortodontics and Clear Aligner Treatment: An American Teledentistry Association Position Paper. Retrieved on 11/21/2021, from http://www.americanteledentistry.org/wp-content/uploads/2019/12/ATDA-POSITION PAPER_Final-copy1.pdf
[5]	Latin American Association, d. O. (2020). Teleodontology: Application to Pediatric Dentistry during the COVID-19 pandemic. Dental, 8, 9.
[6]	Avula, H. (2015). Tele-periodontics-Oral health care at the grassroots level. J. Indian Soc. Periodontol, 19 (5), 589-592.
[7]	Bazán, J. E. (May 10, 2019). dentaldoktor.com Retrieved on November 26, 2020, from https://dentaldoktor.com/blogs/noticias/armonizacion-orofacial-una-nueva-especialidad-estetica-para-odontologos
[8]	Birur, N., Patrick, S., Baja, S., Raghavan, S., Suresh, A., Sunny, S., et al. (2018). A new mobile health approach to the early diagnosis of oral cancer. J. Consp. Dent. Pract, 19 (9), 1122-1128.
[9]	Burgue-Cedeño, J. (2006). The face, its aesthetic proportions. 11.
[10]	Carbone, A., Brito, A., Damas, T. A., Gomes, D. A., De Souza, L. R., Ballarin, A., et al. (2020). Orofacial Harmonization Clinical Cases Volume 1. Bogotá Colombia: Amolca.
[11]	Cerda-Peralta, B., Schulz-Rosales, R., López-Garrido, J., & Romo-Ormazabal, F. (2019). Cephalometric parameters to determine facial biotype in Chilean adults. Clinical journal of periodontics, implantology and oral rehabilitation, 12 (1), 8-11. Clinical journal of periodontics, implantology and oral rehabilitation, 12 (1), 8-11.
[12]	Cruvinel, T., Aguirre, P., Lotto, M., Oliveira, T., Ríos, D., & Cruvinel, A. (2019). Digital behavioral surveillance: Monitoring the dental caries and toothache interests of Google users from developing countries. Oral Dis, 25 (1), 339-347.
[13]	Damián-Navarro, L., Flores-Mori, M., & Flores-Mena, B. (Jan-Mar 2014). Informed consent in Dentistry, a Theoretical Analysis. Revista Estomatológica Herediana, 24 (1).
[14]	Daniel, S., Wu, L., and Kumar, S. (2013). Teledentistry: a systematic review of clinical outcomes, utilization and costs. J. Dent. Hyg, 87 (6), 345-352.
[15]	De Menezes, C. A. (2020). Facial rejuvenation through volumization and muscle adequacy. In A. Pereira, A. Carbone, A. Brito, T. Damas, D. Gomes, L. De Souza, and others, Orofacial Harmonization Clinical Cases Volume 2 (pp. 67-85). Bogotá, Colombia: Amolca.
[16]	Doctoralia, I. S. (2021). Clinical Cloud by Doctoralia. Retrieved on March 2, 2022, from clinic-cloud.com: https://clinic-cloud.com/blog/aplicaciones-dentales-pacientes-dentistas/
[17]	Estai, M., Bunt, S., Kanagasingam, Y., Kruger, E., and Tennant, M. (2016). Diagnostic accuracy of teledentitics in the detection of dental caries: a systematic review. Magazine. Evid. Dent based. Pract, 16 (3), 161-172.
[18]	Feres, T., & Pereira, A. (2020). Orofacial harmonization with facial fillers as a complement to oral rehabilitation. In A. Carbone, A. Brito, T. A. Damas, D. A. Gomes, L. R. De Souza, A. Ballarin, and others, Orofacial Harmonization Clinical Cases Volume 1 (pp. 159-168). amolca.
[19]	Furore, A. D. (April 29, 2020). Reinvention of medical services, a boost for telemedicine in Colombia. Retrieved on September 6, 2021, from https://furore.co/tendencias-de-busqueda-telemedicina/
[20]	Giudice, A., Barone, S., Muraca, D., Averta, F., Diodati, F., Antonelli, A., et al. (2020). Teledentistry can improve patient follow-up during the spread of Covid-19 A descriptive pilot study. Int. J. Environ. Beef. PublicHealth, 17 (10), 3399.
[21]	Gummesson, E. (2011). Total relationship marketing. Routledge.
[22]	Haron, N., Zain, R., Ramanathan, A., Abraham, M., Liew, C., Ng, K., et al. (2020). m-health for the early detection of oral cancer in low- and middle-income countries. Telemed. J. E Health, 26 (3), pp. 278-285.
[23]	Harrigan, P., Soutar, G., Choudhry, M., & Lowe, M. (2015). CRM modeling in an age of social media. Australasian Marketing Journal, 27-37.
[24]	Herrera, A., & Aguirre, N. (2021). Dental Client-Patient Management as a Dimension of Relational Capital. Milestones of Economic and Administrative Sciences, 27 (79), 345-370.
[25]	Herrera, A., & Soto, N. (2022). Intelligent orofacial beauty: an epistemic reflection from the Venezuelan dental client. Ergo-sum SCIENCE, 29 (2).
[26]	Largura, L., Ubaldo, M., & Martins, P. A. (2020). The Ristow space. Key point in the treatment of the middle third of the face. In A. Carbone, & Collaborators, Orofacial Harmonization. Clinical Cases, Volume 1 (pp. 106-132). Bogotá: Amolca.
[27]	Lobo, M. (2020). Orofacial Harmonization based on Visagism and Facial Analysis. In C. &. Collaborators, Orofacial Harmonization Clinical Cases Tomo 1 (pp. 133-160). Bogotá, Colombia: Amolca.
[28]	Márquez, V. (2020). Teleconsultation in the Coronavirus pandemic: challenges for post-COVID-19 telemedicine. Reverend Colomb. Gastroenterology, 35 (Suppl. 1), 5-16.
[29]	Ministerio da Saúde, B. (November 10, 2009). Portaria n° 376. Retrieved on August 1, 2021, from http://bvsms.saude.gov.br/bvs/saudelegis/sas/2009/prt0376_10_11_2009.htm.
[30]	Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (3), 20-38.
[31]	Moron-Araujo, M. (2021). Teleodontology is a fundamental tool in times of pandemic and post COVID-19, its usefulness in the different dental specialties. International journal of odontostomatology, 15 (1), 43-50.
[32]	World Health Organization, O. (2010). Telemedicine: Opportunities and developments in Member States: Report on the second world e-health survey. Global E-Health Observatory (2).
[33]	Palmer, N., Yacyshyn, J., Nothcott, H., Nebbe, B., & Major, P. (2005). Perception and attitudes of Canadian orthodontics with regard to digital and electronic technology. Am J.. Dentofacial Orthod, 128 (2), 163-167.
[34]	Peralta, M. (2000). Information System. The editor of the Cid points out.
[35]	Pereira, P. (March 11, 2020). Dental Tribune. Retrieved on October 20, 2020, from https://la.dental-tribune.com/news/la-rmonizacion-orofacial-como-especialidad/
[36]	Pinheiro, S., & Masson, A. (2020). Orofacial harmonization with tissue replacement and myofunctional imbalance: a case report. In A. Pereira, A. Carbone, A. Brito, T. Damas, D. Gomes, L. De Souza, and others, Orofacial Harmonization Clinical Cases Volume 2 (pp. 194-208). Bogota-Colombia: Amolca.
[37]	Rodrigues, L., De Souza, J. B., Goular, D. R., Franco, A., Miamoto, D., & Silva, R. F. (2021). Orofacial Harmonización: analise do conhecimento dos Cirurgiões-Dentistas sobre os riscos clínicos e aspectos legais e éticos na prática da rinomodelação e bichectomia. Research, Society and Development, 10 (2).
[38]	Saleme, J. E., & Col. (2021). Photographic protocol applied to Orofacial Harmonization. OROFACIAL AESTHETIC SCIENCE, 2 (1), 72-82.
[39]	Scarlette, M. (2020). Teledentistry, A Solution for Our New Coronavirus Reality. Retrieved 11/21/2021, from Website. Dental Economics. COM: https://www.dentaleconomics.com/practice/article/14175781/teledentistry-a-solution-for-dentistrys-new-coronavirus-reality
[40]	Schulz, R., Romo, F., Cerda, B., & Moya, M. (2013). Visualization of the occlusal plane and anterior guidance in partial edentates in lateral teleradiography: Description of the technique through clinical cases. Int J Odontostomat, 7 (3), 471-476.
[41]	Tecnologias Información, T. (2018). Management information systems. Retrieved on January 17, 2021, from https://www.tecnologias-informacion.com/sigerencial.html
[42]	Sabino-Silva, R., Gomes-Jardim, A., & Siqueira, W. (2020). The COVID- 19 coronavirus affects dentistry and the possible salivary diagnosis. Clin Oral Investig, 24 (4), 1619-1621.

Cite This Article

Plain Text BibTeX RIS

APA Style

Angela Maria Herrera Arellan. (2022). Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. International Journal of Dental Medicine, 8(1), 18-28. https://doi.org/10.11648/j.ijdm.20220801.14

Copy | Download

ACS Style

Angela Maria Herrera Arellan. Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. Int. J. Dent. Med. 2022, 8(1), 18-28. doi: 10.11648/j.ijdm.20220801.14

Copy | Download

AMA Style

Angela Maria Herrera Arellan. Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. Int J Dent Med. 2022;8(1):18-28. doi: 10.11648/j.ijdm.20220801.14

Copy | Download

@article{10.11648/j.ijdm.20220801.14,
  author = {Angela Maria Herrera Arellan},
  title = {Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization},
  journal = {International Journal of Dental Medicine},
  volume = {8},
  number = {1},
  pages = {18-28},
  doi = {10.11648/j.ijdm.20220801.14},
  url = {https://doi.org/10.11648/j.ijdm.20220801.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijdm.20220801.14},
  abstract = {This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization
AU  - Angela Maria Herrera Arellan
Y1  - 2022/05/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijdm.20220801.14
DO  - 10.11648/j.ijdm.20220801.14
T2  - International Journal of Dental Medicine
JF  - International Journal of Dental Medicine
JO  - International Journal of Dental Medicine
SP  - 18
EP  - 28
PB  - Science Publishing Group
SN  - 2472-1387
UR  - https://doi.org/10.11648/j.ijdm.20220801.14
AB  - This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.
VL  - 8
IS  - 1
ER  -

Copy | Download

Author Information

Angela Maria Herrera Arellan

Department of Prosthodontics and Occlusion, Faculty of Dentistry, University of Carabobo (UC), Valencia, Venezuela

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Angela Maria Herrera Arellan. (2022). Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. International Journal of Dental Medicine, 8(1), 18-28. https://doi.org/10.11648/j.ijdm.20220801.14

Copy | Download

ACS Style

Angela Maria Herrera Arellan. Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. Int. J. Dent. Med. 2022, 8(1), 18-28. doi: 10.11648/j.ijdm.20220801.14

Copy | Download

AMA Style

Angela Maria Herrera Arellan. Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. Int J Dent Med. 2022;8(1):18-28. doi: 10.11648/j.ijdm.20220801.14

Copy | Download

@article{10.11648/j.ijdm.20220801.14,
  author = {Angela Maria Herrera Arellan},
  title = {Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization},
  journal = {International Journal of Dental Medicine},
  volume = {8},
  number = {1},
  pages = {18-28},
  doi = {10.11648/j.ijdm.20220801.14},
  url = {https://doi.org/10.11648/j.ijdm.20220801.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijdm.20220801.14},
  abstract = {This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization
AU  - Angela Maria Herrera Arellan
Y1  - 2022/05/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijdm.20220801.14
DO  - 10.11648/j.ijdm.20220801.14
T2  - International Journal of Dental Medicine
JF  - International Journal of Dental Medicine
JO  - International Journal of Dental Medicine
SP  - 18
EP  - 28
PB  - Science Publishing Group
SN  - 2472-1387
UR  - https://doi.org/10.11648/j.ijdm.20220801.14
AB  - This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.
VL  - 8
IS  - 1
ER  -

Copy | Download