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Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example

Received: 1 February 2021    Accepted:     Published: 24 May 2021
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Abstract

China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China.

Published in International Journal of Economics, Finance and Management Sciences (Volume 9, Issue 3)
DOI 10.11648/j.ijefm.20210903.12
Page(s) 106-111
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Rural E-commerce, Service Providers, Agricultural E-commerce

References
[1] Ye Xiumin, rural e-commerce development from the perspective of building a well-off society in an all-round way, development research [J], 2018 (05).
[2] Ye Xiumin, "No absence, no offside" of the government in the development of Taobao village, information construction [J], 2019 (11).
[3] Ye Shaoxia. The role of e-commerce in promoting the core competitiveness of enterprises [J]. Business culture (second half month). 2012 (02).
[4] Wang Mang, Yang Xinghong., Research on the impact of rural e-commerce development on Regional Farmers' income, E-commerce [J]. 2020 (04).
[5] Chen Yuhong, An empirical analysis of the relationship between the development of rural e-commerce and the increase of rural residents' income in China -- Based on the panel data of 11 provinces and cities in the Yangtze River economic belt, Commercial economy research [J]. 2020 (04).
[6] Ye Xiumin, New trend of e-commerce integration in the future, information construction [J]. 2018 (11).
[7] Liu Junbin. Strategies for transformation and upgrading of e-commerce in small and medium-sized enterprises [J]. Economic guide. 2011 (04).
[8] Wu Qing Li. Electronic Commerce: concept, misunderstanding and future [J]. Journal of Nanjing University of Posts and Telecommunications (SOCIAL SCIENCES). 2010 (2).
[9] Hou Yi, Research on the current situation, difficulties and Countermeasures of rural e-commerce development under the background of integration of three industries, Modern commerce [J]. 2020 (30).
[10] Fan Lili. Research on the integration development of rural e-commerce and rural industry -- Taking Haimen City as an example. New West [J]. 2019 (26).
[11] Feng Ji, On the construction of enterprise competitiveness under the condition of network economy [J]. Jiangsu business theory. 2008 (09).
[12] Xiao Peng, Xu min. Research on the development path of rural e-commerce under the background of Rural Revitalization, Industry and Technology Forum. [J].2020 (09).
[13] XuHuimin, Li Hongchang, Exploration on the development path of rural e-commerce in Liaoning Province under the background of Rural Revitalization Administrative assets and finance [J]. 2020 (06).
[14] Wang Chuanqi, Analysis on the integration of e-commerce and rural economic industry, New agriculture [J]. 2019 (02).
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  • APA Style

    Ye Xiumin. (2021). Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. International Journal of Economics, Finance and Management Sciences, 9(3), 106-111. https://doi.org/10.11648/j.ijefm.20210903.12

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    ACS Style

    Ye Xiumin. Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. Int. J. Econ. Finance Manag. Sci. 2021, 9(3), 106-111. doi: 10.11648/j.ijefm.20210903.12

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    AMA Style

    Ye Xiumin. Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. Int J Econ Finance Manag Sci. 2021;9(3):106-111. doi: 10.11648/j.ijefm.20210903.12

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  • @article{10.11648/j.ijefm.20210903.12,
      author = {Ye Xiumin},
      title = {Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {9},
      number = {3},
      pages = {106-111},
      doi = {10.11648/j.ijefm.20210903.12},
      url = {https://doi.org/10.11648/j.ijefm.20210903.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20210903.12},
      abstract = {China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China.},
     year = {2021}
    }
    

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  • TY  - JOUR
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    AU  - Ye Xiumin
    Y1  - 2021/05/24
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    JO  - International Journal of Economics, Finance and Management Sciences
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    PB  - Science Publishing Group
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    UR  - https://doi.org/10.11648/j.ijefm.20210903.12
    AB  - China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China.
    VL  - 9
    IS  - 3
    ER  - 

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Author Information
  • Center for Informatization Study of Chinese Academy of Social Sciences, Beijing, China

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