Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design

Mariana Simanjuntak

doi:doi:10.11648/j.ijefm.20221006.14

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Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design

Mariana Simanjuntak

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)

Received: 18 August 2022 Accepted: 31 October 2022 Published: 11 November 2022

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Abstract

The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)
DOI	10.11648/j.ijefm.20221006.14
Page(s)	331-339
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Land Transportation, Co-Design, Co-Creation, Destination Marketing, Tourism

References

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Mariana Simanjuntak. (2022). Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. International Journal of Economics, Finance and Management Sciences, 10(6), 331-339. https://doi.org/10.11648/j.ijefm.20221006.14

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Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 331-339. doi: 10.11648/j.ijefm.20221006.14

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Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int J Econ Finance Manag Sci. 2022;10(6):331-339. doi: 10.11648/j.ijefm.20221006.14

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@article{10.11648/j.ijefm.20221006.14,
  author = {Mariana Simanjuntak},
  title = {Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {331-339},
  doi = {10.11648/j.ijefm.20221006.14},
  url = {https://doi.org/10.11648/j.ijefm.20221006.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.14},
  abstract = {The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.},
 year = {2022}
}

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TY  - JOUR
T1  - Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design
AU  - Mariana Simanjuntak
Y1  - 2022/11/11
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.14
DO  - 10.11648/j.ijefm.20221006.14
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 331
EP  - 339
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.14
AB  - The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.
VL  - 10
IS  - 6
ER  -

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Author Information

Mariana Simanjuntak

Doctoral Program in Economics, Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia, Department of Engineering Management, Faculty of Industrial Technology, Institut Teknologi Del, Laguboti, Indonesia

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Mariana Simanjuntak. (2022). Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. International Journal of Economics, Finance and Management Sciences, 10(6), 331-339. https://doi.org/10.11648/j.ijefm.20221006.14

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ACS Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 331-339. doi: 10.11648/j.ijefm.20221006.14

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AMA Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int J Econ Finance Manag Sci. 2022;10(6):331-339. doi: 10.11648/j.ijefm.20221006.14

Copy | Download

@article{10.11648/j.ijefm.20221006.14,
  author = {Mariana Simanjuntak},
  title = {Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {331-339},
  doi = {10.11648/j.ijefm.20221006.14},
  url = {https://doi.org/10.11648/j.ijefm.20221006.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.14},
  abstract = {The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design
AU  - Mariana Simanjuntak
Y1  - 2022/11/11
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.14
DO  - 10.11648/j.ijefm.20221006.14
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 331
EP  - 339
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.14
AB  - The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.
VL  - 10
IS  - 6
ER  -

Copy | Download