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Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China

Received: 26 November 2022    Accepted: 10 December 2022    Published: 23 December 2022
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Abstract

Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors.

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)
DOI 10.11648/j.ijefm.20221006.21
Page(s) 391-399
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Social Capital, Consumption Experience, Consumer Identity, Psychological Needs, Subjective Well-Being

References
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Cite This Article
  • APA Style

    Chuanbao You, Ling Li. (2022). Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China. International Journal of Economics, Finance and Management Sciences, 10(6), 391-399. https://doi.org/10.11648/j.ijefm.20221006.21

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    ACS Style

    Chuanbao You; Ling Li. Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 391-399. doi: 10.11648/j.ijefm.20221006.21

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    AMA Style

    Chuanbao You, Ling Li. Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China. Int J Econ Finance Manag Sci. 2022;10(6):391-399. doi: 10.11648/j.ijefm.20221006.21

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  • @article{10.11648/j.ijefm.20221006.21,
      author = {Chuanbao You and Ling Li},
      title = {Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {10},
      number = {6},
      pages = {391-399},
      doi = {10.11648/j.ijefm.20221006.21},
      url = {https://doi.org/10.11648/j.ijefm.20221006.21},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.21},
      abstract = {Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors.},
     year = {2022}
    }
    

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  • TY  - JOUR
    T1  - Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China
    AU  - Chuanbao You
    AU  - Ling Li
    Y1  - 2022/12/23
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    DO  - 10.11648/j.ijefm.20221006.21
    T2  - International Journal of Economics, Finance and Management Sciences
    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
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    EP  - 399
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20221006.21
    AB  - Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors.
    VL  - 10
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Author Information
  • Press of Nanjing Sport Institute, Nanjing Sport Institute, Nanjing, China

  • School of Sports and Health Technology, Jilin Sport Institute, Changchun, China

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