Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia

Erwin Wantasen; Sintya Jummoni Krissanty Umboh; Eusebius Kussoy Malingkas Endoh

doi:doi:10.11648/j.jbed.20190403.13

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Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia

Erwin Wantasen, Sintya Jummoni Krissanty Umboh, Eusebius Kussoy Malingkas Endoh

Published in Journal of Business and Economic Development (Volume 4, Issue 3)

Received: 25 July 2019 Accepted: 21 August 2019 Published: 10 September 2019

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Abstract

This research is aimed to analyze consumer behavior in purchasing beef at modern market, located in District of South Bolaang Mongondow, Province of North Sulawesi, viewed from level of interest and performance of various attributes closely attached to beef products. The research, methodologically, then, was performed under survey method to beef’s consumers in two supermarkets existing in District of South Bolaang Mongondow. Both supermarkets selected as research site were Media Trans and Hail Mart, having been newly operated since 2018. 100 respondents were selected with accidental sampling technique, 50 respondents of each supermarket respectively. Data obtained were primary data, comprising of consumers’ perception against 25 items of beef attributes in-depth questioned under guidance of list of questions prepared initially. To analyze the level of interest and performance of beef attributes sold according to consumers’ perception, importance-performance matrix (IPM), thus, was employed. A value given for the level of interest and performance had 5 indicators, ranging of 1-5. As a result, the research concludes that attribute of expired dated, contents of beef’s parts and information of halal (under religious practice) were significantly important; however, the performance had not been in accordance with consumers’ expectation in influencing purchasing decision. Therefore, as further recommendation, those beef attributes are necessarily required higher priority by management of both supermarkets and beef’s producers in improving beef’s quality in order to satisfy consumers’ demand in purchasing beef products.

Published in	Journal of Business and Economic Development (Volume 4, Issue 3)
DOI	10.11648/j.jbed.20190403.13
Page(s)	90-96
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Consumer Behavior, Supermarket, Expired Date, Contents of Beef’s Parts, Halal

References

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APA Style

Erwin Wantasen, Sintya Jummoni Krissanty Umboh, Eusebius Kussoy Malingkas Endoh. (2019). Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. Journal of Business and Economic Development, 4(3), 90-96. https://doi.org/10.11648/j.jbed.20190403.13

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ACS Style

Erwin Wantasen; Sintya Jummoni Krissanty Umboh; Eusebius Kussoy Malingkas Endoh. Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. J. Bus. Econ. Dev. 2019, 4(3), 90-96. doi: 10.11648/j.jbed.20190403.13

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AMA Style

Erwin Wantasen, Sintya Jummoni Krissanty Umboh, Eusebius Kussoy Malingkas Endoh. Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. J Bus Econ Dev. 2019;4(3):90-96. doi: 10.11648/j.jbed.20190403.13

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@article{10.11648/j.jbed.20190403.13,
  author = {Erwin Wantasen and Sintya Jummoni Krissanty Umboh and Eusebius Kussoy Malingkas Endoh},
  title = {Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia},
  journal = {Journal of Business and Economic Development},
  volume = {4},
  number = {3},
  pages = {90-96},
  doi = {10.11648/j.jbed.20190403.13},
  url = {https://doi.org/10.11648/j.jbed.20190403.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20190403.13},
  abstract = {This research is aimed to analyze consumer behavior in purchasing beef at modern market, located in District of South Bolaang Mongondow, Province of North Sulawesi, viewed from level of interest and performance of various attributes closely attached to beef products. The research, methodologically, then, was performed under survey method to beef’s consumers in two supermarkets existing in District of South Bolaang Mongondow. Both supermarkets selected as research site were Media Trans and Hail Mart, having been newly operated since 2018. 100 respondents were selected with accidental sampling technique, 50 respondents of each supermarket respectively. Data obtained were primary data, comprising of consumers’ perception against 25 items of beef attributes in-depth questioned under guidance of list of questions prepared initially. To analyze the level of interest and performance of beef attributes sold according to consumers’ perception, importance-performance matrix (IPM), thus, was employed. A value given for the level of interest and performance had 5 indicators, ranging of 1-5. As a result, the research concludes that attribute of expired dated, contents of beef’s parts and information of halal (under religious practice) were significantly important; however, the performance had not been in accordance with consumers’ expectation in influencing purchasing decision. Therefore, as further recommendation, those beef attributes are necessarily required higher priority by management of both supermarkets and beef’s producers in improving beef’s quality in order to satisfy consumers’ demand in purchasing beef products.},
 year = {2019}
}

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TY  - JOUR
T1  - Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia
AU  - Erwin Wantasen
AU  - Sintya Jummoni Krissanty Umboh
AU  - Eusebius Kussoy Malingkas Endoh
Y1  - 2019/09/10
PY  - 2019
N1  - https://doi.org/10.11648/j.jbed.20190403.13
DO  - 10.11648/j.jbed.20190403.13
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 90
EP  - 96
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20190403.13
AB  - This research is aimed to analyze consumer behavior in purchasing beef at modern market, located in District of South Bolaang Mongondow, Province of North Sulawesi, viewed from level of interest and performance of various attributes closely attached to beef products. The research, methodologically, then, was performed under survey method to beef’s consumers in two supermarkets existing in District of South Bolaang Mongondow. Both supermarkets selected as research site were Media Trans and Hail Mart, having been newly operated since 2018. 100 respondents were selected with accidental sampling technique, 50 respondents of each supermarket respectively. Data obtained were primary data, comprising of consumers’ perception against 25 items of beef attributes in-depth questioned under guidance of list of questions prepared initially. To analyze the level of interest and performance of beef attributes sold according to consumers’ perception, importance-performance matrix (IPM), thus, was employed. A value given for the level of interest and performance had 5 indicators, ranging of 1-5. As a result, the research concludes that attribute of expired dated, contents of beef’s parts and information of halal (under religious practice) were significantly important; however, the performance had not been in accordance with consumers’ expectation in influencing purchasing decision. Therefore, as further recommendation, those beef attributes are necessarily required higher priority by management of both supermarkets and beef’s producers in improving beef’s quality in order to satisfy consumers’ demand in purchasing beef products.
VL  - 4
IS  - 3
ER  -

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Author Information

Erwin Wantasen

Department of Socio-Economy, Faculty of Animal Husbandry, The Sam Ratulangi University, Jalan Kampus Manado, Indonesia
Sintya Jummoni Krissanty Umboh

Department of Socio-Economy, Faculty of Animal Husbandry, The Sam Ratulangi University, Jalan Kampus Manado, Indonesia
Eusebius Kussoy Malingkas Endoh

Department of Socio-Economy, Faculty of Animal Husbandry, The Sam Ratulangi University, Jalan Kampus Manado, Indonesia

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Erwin Wantasen, Sintya Jummoni Krissanty Umboh, Eusebius Kussoy Malingkas Endoh. (2019). Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. Journal of Business and Economic Development, 4(3), 90-96. https://doi.org/10.11648/j.jbed.20190403.13

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ACS Style

Erwin Wantasen; Sintya Jummoni Krissanty Umboh; Eusebius Kussoy Malingkas Endoh. Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. J. Bus. Econ. Dev. 2019, 4(3), 90-96. doi: 10.11648/j.jbed.20190403.13

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AMA Style

Erwin Wantasen, Sintya Jummoni Krissanty Umboh, Eusebius Kussoy Malingkas Endoh. Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia. J Bus Econ Dev. 2019;4(3):90-96. doi: 10.11648/j.jbed.20190403.13

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@article{10.11648/j.jbed.20190403.13,
  author = {Erwin Wantasen and Sintya Jummoni Krissanty Umboh and Eusebius Kussoy Malingkas Endoh},
  title = {Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia},
  journal = {Journal of Business and Economic Development},
  volume = {4},
  number = {3},
  pages = {90-96},
  doi = {10.11648/j.jbed.20190403.13},
  url = {https://doi.org/10.11648/j.jbed.20190403.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20190403.13},
  abstract = {This research is aimed to analyze consumer behavior in purchasing beef at modern market, located in District of South Bolaang Mongondow, Province of North Sulawesi, viewed from level of interest and performance of various attributes closely attached to beef products. The research, methodologically, then, was performed under survey method to beef’s consumers in two supermarkets existing in District of South Bolaang Mongondow. Both supermarkets selected as research site were Media Trans and Hail Mart, having been newly operated since 2018. 100 respondents were selected with accidental sampling technique, 50 respondents of each supermarket respectively. Data obtained were primary data, comprising of consumers’ perception against 25 items of beef attributes in-depth questioned under guidance of list of questions prepared initially. To analyze the level of interest and performance of beef attributes sold according to consumers’ perception, importance-performance matrix (IPM), thus, was employed. A value given for the level of interest and performance had 5 indicators, ranging of 1-5. As a result, the research concludes that attribute of expired dated, contents of beef’s parts and information of halal (under religious practice) were significantly important; however, the performance had not been in accordance with consumers’ expectation in influencing purchasing decision. Therefore, as further recommendation, those beef attributes are necessarily required higher priority by management of both supermarkets and beef’s producers in improving beef’s quality in order to satisfy consumers’ demand in purchasing beef products.},
 year = {2019}
}

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TY  - JOUR
T1  - Exploration of the Level of Interest and Performance of Beef Attributes in Supermarket in District of South Bolaang Mongondow, Indonesia
AU  - Erwin Wantasen
AU  - Sintya Jummoni Krissanty Umboh
AU  - Eusebius Kussoy Malingkas Endoh
Y1  - 2019/09/10
PY  - 2019
N1  - https://doi.org/10.11648/j.jbed.20190403.13
DO  - 10.11648/j.jbed.20190403.13
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 90
EP  - 96
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20190403.13
AB  - This research is aimed to analyze consumer behavior in purchasing beef at modern market, located in District of South Bolaang Mongondow, Province of North Sulawesi, viewed from level of interest and performance of various attributes closely attached to beef products. The research, methodologically, then, was performed under survey method to beef’s consumers in two supermarkets existing in District of South Bolaang Mongondow. Both supermarkets selected as research site were Media Trans and Hail Mart, having been newly operated since 2018. 100 respondents were selected with accidental sampling technique, 50 respondents of each supermarket respectively. Data obtained were primary data, comprising of consumers’ perception against 25 items of beef attributes in-depth questioned under guidance of list of questions prepared initially. To analyze the level of interest and performance of beef attributes sold according to consumers’ perception, importance-performance matrix (IPM), thus, was employed. A value given for the level of interest and performance had 5 indicators, ranging of 1-5. As a result, the research concludes that attribute of expired dated, contents of beef’s parts and information of halal (under religious practice) were significantly important; however, the performance had not been in accordance with consumers’ expectation in influencing purchasing decision. Therefore, as further recommendation, those beef attributes are necessarily required higher priority by management of both supermarkets and beef’s producers in improving beef’s quality in order to satisfy consumers’ demand in purchasing beef products.
VL  - 4
IS  - 3
ER  -

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