Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City

Maria Jewdaly Lagasca Costales; Bernadine Lagasca Costales; Paraluman Veloz

doi:doi:10.11648/j.jbed.20240903.16

Research/Technical Note |

| Peer-Reviewed

Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City

Maria Jewdaly Lagasca Costales^*

, Bernadine Lagasca Costales

, Paraluman Veloz

Published in Journal of Business and Economic Development (Volume 9, Issue 3)

Received: 28 February 2024 Accepted: 22 March 2024 Published: 20 September 2024

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Abstract

This descriptive-correlational study aimed to determine the green marketing, business sustainability, marketing practices and profitability of selected Small and Medium Enterprises (SMEs) in Muntinlupa City, Philippines and compare the significance of each variable in the context of business profitability. The findings of the study revealed that Small and Medium Enterprises (SMEs) in Muntinlupa City are engaged in green marketing initiatives and business sustainability practices while moderately involved in the whole gamut of marketing activities. SMEs in Muntinlupa City, are likewise earning a generous income making their business profitable. The results of the study showed that Small and Medium Enterprises (SMEs) engaged in green marketing initiatives using marketing strategies have a better chance of improving their business sustainability practices which can result in business profitability. Further results revealed that promotion of products and services, engaging in green technology, social approval and support, using renewable energy and recyclable resources were significant predictors of business profitability. Three hundred one (301) Small and Medium Enterprises (SMEs) from Muntinlupa City have completed the survey. The study calls for Small and Medium Enterprises (SMEs) to continuously adapt marketing strategies and engage in green marketing initiatives and sustainability business practices that contribute to long-term business profitability. It was noteworthy to mention that green marketing initiatives and business sustainability practices are becoming a norm among Small and Medium Enterprises (SMEs) in Muntinlupa City not only in contributing to the economic development of the city at the same time, preserving the environment for future generations of entrepreneurs.

Published in	Journal of Business and Economic Development (Volume 9, Issue 3)
DOI	10.11648/j.jbed.20240903.16
Page(s)	107-123
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Green Marketing, Business Sustainability, Marketing Practices, Small and Medium Enterprises

References

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APA Style

Costales, M. J. L., Costales, B. L., Veloz, P. (2024). Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. Journal of Business and Economic Development, 9(3), 107-123. https://doi.org/10.11648/j.jbed.20240903.16

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ACS Style

Costales, M. J. L.; Costales, B. L.; Veloz, P. Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. J. Bus. Econ. Dev. 2024, 9(3), 107-123. doi: 10.11648/j.jbed.20240903.16

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AMA Style

Costales MJL, Costales BL, Veloz P. Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. J Bus Econ Dev. 2024;9(3):107-123. doi: 10.11648/j.jbed.20240903.16

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@article{10.11648/j.jbed.20240903.16,
  author = {Maria Jewdaly Lagasca Costales and Bernadine Lagasca Costales and Paraluman Veloz},
  title = {Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City
},
  journal = {Journal of Business and Economic Development},
  volume = {9},
  number = {3},
  pages = {107-123},
  doi = {10.11648/j.jbed.20240903.16},
  url = {https://doi.org/10.11648/j.jbed.20240903.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20240903.16},
  abstract = {This descriptive-correlational study aimed to determine the green marketing, business sustainability, marketing practices and profitability of selected Small and Medium Enterprises (SMEs) in Muntinlupa City, Philippines and compare the significance of each variable in the context of business profitability. The findings of the study revealed that Small and Medium Enterprises (SMEs) in Muntinlupa City are engaged in green marketing initiatives and business sustainability practices while moderately involved in the whole gamut of marketing activities. SMEs in Muntinlupa City, are likewise earning a generous income making their business profitable. The results of the study showed that Small and Medium Enterprises (SMEs) engaged in green marketing initiatives using marketing strategies have a better chance of improving their business sustainability practices which can result in business profitability. Further results revealed that promotion of products and services, engaging in green technology, social approval and support, using renewable energy and recyclable resources were significant predictors of business profitability. Three hundred one (301) Small and Medium Enterprises (SMEs) from Muntinlupa City have completed the survey. The study calls for Small and Medium Enterprises (SMEs) to continuously adapt marketing strategies and engage in green marketing initiatives and sustainability business practices that contribute to long-term business profitability. It was noteworthy to mention that green marketing initiatives and business sustainability practices are becoming a norm among Small and Medium Enterprises (SMEs) in Muntinlupa City not only in contributing to the economic development of the city at the same time, preserving the environment for future generations of entrepreneurs.
},
 year = {2024}
}

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TY  - JOUR
T1  - Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City

AU  - Maria Jewdaly Lagasca Costales
AU  - Bernadine Lagasca Costales
AU  - Paraluman Veloz
Y1  - 2024/09/20
PY  - 2024
N1  - https://doi.org/10.11648/j.jbed.20240903.16
DO  - 10.11648/j.jbed.20240903.16
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 107
EP  - 123
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20240903.16
AB  - This descriptive-correlational study aimed to determine the green marketing, business sustainability, marketing practices and profitability of selected Small and Medium Enterprises (SMEs) in Muntinlupa City, Philippines and compare the significance of each variable in the context of business profitability. The findings of the study revealed that Small and Medium Enterprises (SMEs) in Muntinlupa City are engaged in green marketing initiatives and business sustainability practices while moderately involved in the whole gamut of marketing activities. SMEs in Muntinlupa City, are likewise earning a generous income making their business profitable. The results of the study showed that Small and Medium Enterprises (SMEs) engaged in green marketing initiatives using marketing strategies have a better chance of improving their business sustainability practices which can result in business profitability. Further results revealed that promotion of products and services, engaging in green technology, social approval and support, using renewable energy and recyclable resources were significant predictors of business profitability. Three hundred one (301) Small and Medium Enterprises (SMEs) from Muntinlupa City have completed the survey. The study calls for Small and Medium Enterprises (SMEs) to continuously adapt marketing strategies and engage in green marketing initiatives and sustainability business practices that contribute to long-term business profitability. It was noteworthy to mention that green marketing initiatives and business sustainability practices are becoming a norm among Small and Medium Enterprises (SMEs) in Muntinlupa City not only in contributing to the economic development of the city at the same time, preserving the environment for future generations of entrepreneurs.

VL  - 9
IS  - 3
ER  -

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Author Information

Maria Jewdaly Lagasca Costales

College of Business Administration, Polytechnic University of the Philippines Santa Rosa Campus (PUPSRC), Santa Rosa, Laguna Philippines

Contact Email

http://orcid.org/0009-0004-8173-992X
Bernadine Lagasca Costales

College of Business Administration, Polytechnic University of the Philippines Santa Rosa Campus (PUPSRC), Santa Rosa, Laguna Philippines

Contact Email

http://orcid.org/0009-0007-6858-0928
Paraluman Veloz

College of Business Administration, Polytechnic University of the Philippines Santa Rosa Campus (PUPSRC), Santa Rosa, Laguna Philippines

Contact Email

http://orcid.org/0000-0001-5905-0334

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APA Style

Costales, M. J. L., Costales, B. L., Veloz, P. (2024). Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. Journal of Business and Economic Development, 9(3), 107-123. https://doi.org/10.11648/j.jbed.20240903.16

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ACS Style

Costales, M. J. L.; Costales, B. L.; Veloz, P. Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. J. Bus. Econ. Dev. 2024, 9(3), 107-123. doi: 10.11648/j.jbed.20240903.16

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AMA Style

Costales MJL, Costales BL, Veloz P. Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City. J Bus Econ Dev. 2024;9(3):107-123. doi: 10.11648/j.jbed.20240903.16

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@article{10.11648/j.jbed.20240903.16,
  author = {Maria Jewdaly Lagasca Costales and Bernadine Lagasca Costales and Paraluman Veloz},
  title = {Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City
},
  journal = {Journal of Business and Economic Development},
  volume = {9},
  number = {3},
  pages = {107-123},
  doi = {10.11648/j.jbed.20240903.16},
  url = {https://doi.org/10.11648/j.jbed.20240903.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20240903.16},
  abstract = {This descriptive-correlational study aimed to determine the green marketing, business sustainability, marketing practices and profitability of selected Small and Medium Enterprises (SMEs) in Muntinlupa City, Philippines and compare the significance of each variable in the context of business profitability. The findings of the study revealed that Small and Medium Enterprises (SMEs) in Muntinlupa City are engaged in green marketing initiatives and business sustainability practices while moderately involved in the whole gamut of marketing activities. SMEs in Muntinlupa City, are likewise earning a generous income making their business profitable. The results of the study showed that Small and Medium Enterprises (SMEs) engaged in green marketing initiatives using marketing strategies have a better chance of improving their business sustainability practices which can result in business profitability. Further results revealed that promotion of products and services, engaging in green technology, social approval and support, using renewable energy and recyclable resources were significant predictors of business profitability. Three hundred one (301) Small and Medium Enterprises (SMEs) from Muntinlupa City have completed the survey. The study calls for Small and Medium Enterprises (SMEs) to continuously adapt marketing strategies and engage in green marketing initiatives and sustainability business practices that contribute to long-term business profitability. It was noteworthy to mention that green marketing initiatives and business sustainability practices are becoming a norm among Small and Medium Enterprises (SMEs) in Muntinlupa City not only in contributing to the economic development of the city at the same time, preserving the environment for future generations of entrepreneurs.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Green Marketing, Business Sustainability and Marketing Practices of Selected Small and Medium Enterprises (SMEs) in Muntinlupa City

AU  - Maria Jewdaly Lagasca Costales
AU  - Bernadine Lagasca Costales
AU  - Paraluman Veloz
Y1  - 2024/09/20
PY  - 2024
N1  - https://doi.org/10.11648/j.jbed.20240903.16
DO  - 10.11648/j.jbed.20240903.16
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 107
EP  - 123
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20240903.16
AB  - This descriptive-correlational study aimed to determine the green marketing, business sustainability, marketing practices and profitability of selected Small and Medium Enterprises (SMEs) in Muntinlupa City, Philippines and compare the significance of each variable in the context of business profitability. The findings of the study revealed that Small and Medium Enterprises (SMEs) in Muntinlupa City are engaged in green marketing initiatives and business sustainability practices while moderately involved in the whole gamut of marketing activities. SMEs in Muntinlupa City, are likewise earning a generous income making their business profitable. The results of the study showed that Small and Medium Enterprises (SMEs) engaged in green marketing initiatives using marketing strategies have a better chance of improving their business sustainability practices which can result in business profitability. Further results revealed that promotion of products and services, engaging in green technology, social approval and support, using renewable energy and recyclable resources were significant predictors of business profitability. Three hundred one (301) Small and Medium Enterprises (SMEs) from Muntinlupa City have completed the survey. The study calls for Small and Medium Enterprises (SMEs) to continuously adapt marketing strategies and engage in green marketing initiatives and sustainability business practices that contribute to long-term business profitability. It was noteworthy to mention that green marketing initiatives and business sustainability practices are becoming a norm among Small and Medium Enterprises (SMEs) in Muntinlupa City not only in contributing to the economic development of the city at the same time, preserving the environment for future generations of entrepreneurs.

VL  - 9
IS  - 3
ER  -

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