Chinese Language, Literature & Culture

Archive

Volume 2, Issue 2, April 2017

  • The Theory of Reasoned Action: Shanzhaiji or Counterfeit

    Hui-Hsin Huang

    Issue: Volume 2, Issue 2, April 2017
    Pages: 10-14
    Received: Feb. 24, 2017
    Accepted: Mar. 22, 2017
    Published: Apr. 01, 2017
    DOI: 10.11648/j.cllc.20170202.11
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    Abstract: The term “Shanzhaiji” has become popular keywords in Malian China and Taiwan in recently years. “Shanzhaiji” is first used in cell phone industry and is defined as copy products which is designed by imitating well-known brand. The concept of Shanzhaiji has extended to Shanzhaiji culture in Taiwan and Malian China and also developed a wide range of ... Show More