Science Innovation

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On Language Specification and Politeness Online in the Light of Microblog Headlines by People’s Daily

Received: Jan. 13, 2020    Accepted:     Published: Mar. 17, 2020
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Abstract

The official microblog account of People’s Daily was first logged in on July 22, 2012. Same as the publications of People’s Daily, it equally owns an unquestionable authority and mass character. Due to the distinctiveness and authority, the account was paid great attention to since its registration. Today, as the only official account of People’s Daily, it enjoys an incomparable attention: according to the statistics, in 2019, the number of the followers of the account has reached 101 million, and the interaction in related topics enabled the government to communicate effectively with the masses, all of which contributed to the first place among all the official accounts concerning the influence online. Such a significant achievement is credited mainly to two aspects. One is the authority, for the account actively leads people to express politely, so that a more civilized online environment can be constructed. Another is responsibility, for it selects the internet phrases, so that the positive attitude can be spread, and our new era can be injected with vitality. The survey also shows that the Weibo (Chinese microblog) of People's Daily is not only rich in content and normative in language , but also pays special attention to the art of language use, which has attracted great attention from scholars, with nearly 10,000 or more research papers per year. Of course, with the growing development of Weibo today, the country must not only be a leader in the Weibo of People's Daily, but also other Weibo bloggers as platforms that can reflect segments of society. As long as management and regulation are strengthened, Weibo will definitely play an increasingly important role in the socialist two civilizations construction.

DOI 10.11648/j.si.20200801.16
Published in Science Innovation ( Volume 8, Issue 1, February 2020 )
Page(s) 18-21
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

People’s Daily, Official Account, Headline Diction, Language Specification, Language Politeness

References
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  • APA Style

    Wang Ying, Xiao Jiugen. (2020). On Language Specification and Politeness Online in the Light of Microblog Headlines by People’s Daily. Science Innovation, 8(1), 18-21. https://doi.org/10.11648/j.si.20200801.16

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    ACS Style

    Wang Ying; Xiao Jiugen. On Language Specification and Politeness Online in the Light of Microblog Headlines by People’s Daily. Sci. Innov. 2020, 8(1), 18-21. doi: 10.11648/j.si.20200801.16

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    AMA Style

    Wang Ying, Xiao Jiugen. On Language Specification and Politeness Online in the Light of Microblog Headlines by People’s Daily. Sci Innov. 2020;8(1):18-21. doi: 10.11648/j.si.20200801.16

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  • @article{10.11648/j.si.20200801.16,
      author = {Wang Ying and Xiao Jiugen},
      title = {On Language Specification and Politeness Online in the Light of Microblog Headlines by People’s Daily},
      journal = {Science Innovation},
      volume = {8},
      number = {1},
      pages = {18-21},
      doi = {10.11648/j.si.20200801.16},
      url = {https://doi.org/10.11648/j.si.20200801.16},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.si.20200801.16},
      abstract = {The official microblog account of People’s Daily was first logged in on July 22, 2012. Same as the publications of People’s Daily, it equally owns an unquestionable authority and mass character. Due to the distinctiveness and authority, the account was paid great attention to since its registration. Today, as the only official account of People’s Daily, it enjoys an incomparable attention: according to the statistics, in 2019, the number of the followers of the account has reached 101 million, and the interaction in related topics enabled the government to communicate effectively with the masses, all of which contributed to the first place among all the official accounts concerning the influence online. Such a significant achievement is credited mainly to two aspects. One is the authority, for the account actively leads people to express politely, so that a more civilized online environment can be constructed. Another is responsibility, for it selects the internet phrases, so that the positive attitude can be spread, and our new era can be injected with vitality. The survey also shows that the Weibo (Chinese microblog) of People's Daily is not only rich in content and normative in language , but also pays special attention to the art of language use, which has attracted great attention from scholars, with nearly 10,000 or more research papers per year. Of course, with the growing development of Weibo today, the country must not only be a leader in the Weibo of People's Daily, but also other Weibo bloggers as platforms that can reflect segments of society. As long as management and regulation are strengthened, Weibo will definitely play an increasingly important role in the socialist two civilizations construction.},
     year = {2020}
    }
    

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    AB  - The official microblog account of People’s Daily was first logged in on July 22, 2012. Same as the publications of People’s Daily, it equally owns an unquestionable authority and mass character. Due to the distinctiveness and authority, the account was paid great attention to since its registration. Today, as the only official account of People’s Daily, it enjoys an incomparable attention: according to the statistics, in 2019, the number of the followers of the account has reached 101 million, and the interaction in related topics enabled the government to communicate effectively with the masses, all of which contributed to the first place among all the official accounts concerning the influence online. Such a significant achievement is credited mainly to two aspects. One is the authority, for the account actively leads people to express politely, so that a more civilized online environment can be constructed. Another is responsibility, for it selects the internet phrases, so that the positive attitude can be spread, and our new era can be injected with vitality. The survey also shows that the Weibo (Chinese microblog) of People's Daily is not only rich in content and normative in language , but also pays special attention to the art of language use, which has attracted great attention from scholars, with nearly 10,000 or more research papers per year. Of course, with the growing development of Weibo today, the country must not only be a leader in the Weibo of People's Daily, but also other Weibo bloggers as platforms that can reflect segments of society. As long as management and regulation are strengthened, Weibo will definitely play an increasingly important role in the socialist two civilizations construction.
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Author Information
  • Research Center of Language and Language Life, Jiangxi Normal University, Nanchang, China

  • Research Center of Language and Language Life, Jiangxi Normal University, Nanchang, China

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