Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age

Moses Ofome Asak; Abiodun Salawu

doi:doi:10.11648/j.ijsts.20190706.13

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Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age

Moses Ofome Asak, Abiodun Salawu

Published in International Journal of Science, Technology and Society (Volume 7, Issue 6)

Received: 22 July 2019 Accepted: 21 August 2019 Published: 6 December 2019

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Abstract

The use of social network sites (SNSs) by people in and outside work settings has become a global phenomenon and this activity is growing at geometric progression. Consequently, the growth of the use of SNSs as a major communication tool now has a relatively greater importance for organizations’ continual communication with the public and in building relationships. The use of SNSs today cuts across boundaries and seems to dim the attraction for the use of other forms of digital communication. This is essentially because of its stronger interactive ability to build virtual communities and followers for different organizations and individuals. In this paper, the use of social media, particularly social network sites by traditional radio broadcasting for public engagement is examined to establish its offer of social capital for radio stations, the public and advertisers. The paper draws from McLuhan’s Technological Determinism; Katz, Blumler & Gurevitch Uses and Gratification theories as theoretical foundation in tandem with qualitative analysis of documented relevant literature from which deductions were made. The discourse suggests that radio stations especially in developing countries must step up integrating the use of SNSs for associated socio-economic benefits if the stations are to remain relevant in current digital media landscape.

Published in	International Journal of Science, Technology and Society (Volume 7, Issue 6)
DOI	10.11648/j.ijsts.20190706.13
Page(s)	93-99
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Terrestrial Broadcasting, Radio, Social Network Sites, Public Engagement, Social Capital

References

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APA Style

Moses Ofome Asak, Abiodun Salawu. (2019). Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. International Journal of Science, Technology and Society, 7(6), 93-99. https://doi.org/10.11648/j.ijsts.20190706.13

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ACS Style

Moses Ofome Asak; Abiodun Salawu. Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. Int. J. Sci. Technol. Soc. 2019, 7(6), 93-99. doi: 10.11648/j.ijsts.20190706.13

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AMA Style

Moses Ofome Asak, Abiodun Salawu. Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. Int J Sci Technol Soc. 2019;7(6):93-99. doi: 10.11648/j.ijsts.20190706.13

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@article{10.11648/j.ijsts.20190706.13,
  author = {Moses Ofome Asak and Abiodun Salawu},
  title = {Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age},
  journal = {International Journal of Science, Technology and Society},
  volume = {7},
  number = {6},
  pages = {93-99},
  doi = {10.11648/j.ijsts.20190706.13},
  url = {https://doi.org/10.11648/j.ijsts.20190706.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20190706.13},
  abstract = {The use of social network sites (SNSs) by people in and outside work settings has become a global phenomenon and this activity is growing at geometric progression. Consequently, the growth of the use of SNSs as a major communication tool now has a relatively greater importance for organizations’ continual communication with the public and in building relationships. The use of SNSs today cuts across boundaries and seems to dim the attraction for the use of other forms of digital communication. This is essentially because of its stronger interactive ability to build virtual communities and followers for different organizations and individuals. In this paper, the use of social media, particularly social network sites by traditional radio broadcasting for public engagement is examined to establish its offer of social capital for radio stations, the public and advertisers. The paper draws from McLuhan’s Technological Determinism; Katz, Blumler & Gurevitch Uses and Gratification theories as theoretical foundation in tandem with qualitative analysis of documented relevant literature from which deductions were made. The discourse suggests that radio stations especially in developing countries must step up integrating the use of SNSs for associated socio-economic benefits if the stations are to remain relevant in current digital media landscape.},
 year = {2019}
}

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TY  - JOUR
T1  - Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age
AU  - Moses Ofome Asak
AU  - Abiodun Salawu
Y1  - 2019/12/06
PY  - 2019
N1  - https://doi.org/10.11648/j.ijsts.20190706.13
DO  - 10.11648/j.ijsts.20190706.13
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
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EP  - 99
PB  - Science Publishing Group
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UR  - https://doi.org/10.11648/j.ijsts.20190706.13
AB  - The use of social network sites (SNSs) by people in and outside work settings has become a global phenomenon and this activity is growing at geometric progression. Consequently, the growth of the use of SNSs as a major communication tool now has a relatively greater importance for organizations’ continual communication with the public and in building relationships. The use of SNSs today cuts across boundaries and seems to dim the attraction for the use of other forms of digital communication. This is essentially because of its stronger interactive ability to build virtual communities and followers for different organizations and individuals. In this paper, the use of social media, particularly social network sites by traditional radio broadcasting for public engagement is examined to establish its offer of social capital for radio stations, the public and advertisers. The paper draws from McLuhan’s Technological Determinism; Katz, Blumler & Gurevitch Uses and Gratification theories as theoretical foundation in tandem with qualitative analysis of documented relevant literature from which deductions were made. The discourse suggests that radio stations especially in developing countries must step up integrating the use of SNSs for associated socio-economic benefits if the stations are to remain relevant in current digital media landscape.
VL  - 7
IS  - 6
ER  -

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Author Information

Moses Ofome Asak

Department of Communication, Faculty of Humanities, North West University, Vanderbijlpark, South Africa
Abiodun Salawu

Department of Communication, Faculty of Humanities, North West University, Vanderbijlpark, South Africa

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Plain Text BibTeX RIS

APA Style

Moses Ofome Asak, Abiodun Salawu. (2019). Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. International Journal of Science, Technology and Society, 7(6), 93-99. https://doi.org/10.11648/j.ijsts.20190706.13

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ACS Style

Moses Ofome Asak; Abiodun Salawu. Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. Int. J. Sci. Technol. Soc. 2019, 7(6), 93-99. doi: 10.11648/j.ijsts.20190706.13

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AMA Style

Moses Ofome Asak, Abiodun Salawu. Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age. Int J Sci Technol Soc. 2019;7(6):93-99. doi: 10.11648/j.ijsts.20190706.13

Copy | Download

@article{10.11648/j.ijsts.20190706.13,
  author = {Moses Ofome Asak and Abiodun Salawu},
  title = {Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age},
  journal = {International Journal of Science, Technology and Society},
  volume = {7},
  number = {6},
  pages = {93-99},
  doi = {10.11648/j.ijsts.20190706.13},
  url = {https://doi.org/10.11648/j.ijsts.20190706.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20190706.13},
  abstract = {The use of social network sites (SNSs) by people in and outside work settings has become a global phenomenon and this activity is growing at geometric progression. Consequently, the growth of the use of SNSs as a major communication tool now has a relatively greater importance for organizations’ continual communication with the public and in building relationships. The use of SNSs today cuts across boundaries and seems to dim the attraction for the use of other forms of digital communication. This is essentially because of its stronger interactive ability to build virtual communities and followers for different organizations and individuals. In this paper, the use of social media, particularly social network sites by traditional radio broadcasting for public engagement is examined to establish its offer of social capital for radio stations, the public and advertisers. The paper draws from McLuhan’s Technological Determinism; Katz, Blumler & Gurevitch Uses and Gratification theories as theoretical foundation in tandem with qualitative analysis of documented relevant literature from which deductions were made. The discourse suggests that radio stations especially in developing countries must step up integrating the use of SNSs for associated socio-economic benefits if the stations are to remain relevant in current digital media landscape.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Hybridization of Terrestrial Radio and SNSs for Public Engagements is Synergy for Social Capital in Digital Age
AU  - Moses Ofome Asak
AU  - Abiodun Salawu
Y1  - 2019/12/06
PY  - 2019
N1  - https://doi.org/10.11648/j.ijsts.20190706.13
DO  - 10.11648/j.ijsts.20190706.13
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 93
EP  - 99
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20190706.13
AB  - The use of social network sites (SNSs) by people in and outside work settings has become a global phenomenon and this activity is growing at geometric progression. Consequently, the growth of the use of SNSs as a major communication tool now has a relatively greater importance for organizations’ continual communication with the public and in building relationships. The use of SNSs today cuts across boundaries and seems to dim the attraction for the use of other forms of digital communication. This is essentially because of its stronger interactive ability to build virtual communities and followers for different organizations and individuals. In this paper, the use of social media, particularly social network sites by traditional radio broadcasting for public engagement is examined to establish its offer of social capital for radio stations, the public and advertisers. The paper draws from McLuhan’s Technological Determinism; Katz, Blumler & Gurevitch Uses and Gratification theories as theoretical foundation in tandem with qualitative analysis of documented relevant literature from which deductions were made. The discourse suggests that radio stations especially in developing countries must step up integrating the use of SNSs for associated socio-economic benefits if the stations are to remain relevant in current digital media landscape.
VL  - 7
IS  - 6
ER  -

Copy | Download