International Journal of Sustainable Development Research

| Peer-Reviewed |

The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania

Received: Jan. 13, 2019    Accepted: Oct. 22, 2019    Published: Oct. 31, 2019
Views:       Downloads:

Share This Article

Abstract

This study was aimed to examine the effect of market price on the choice of selected fresh vegetables across major markets in Morogoro Municipality. The study employed cross-sectional research design and convenience sampling method to obtain a sample size of 140 respondents. Data collected were analyzed using descriptive statistics and multinomial logit. Regarding variation of market price of the vegetables, findings had shown that, market price of fresh vegetables differed in the selected markets, whereby tomato at Mazimbu market had higher price (Tshs 1,340 per kg) than in Municipal market, with mean price of Tshs 1,125 per kg while it was Tshs 852 per kg for tomato at Mawenzi market. For onion, the mean price was Tshs 1,356 per kg in Municipal market, Tshs 1,138 per kg for Mazimbu market and Tshs 961 per kg at Mawenzi market. Cabbage had high mean price of Tshs 2,545 per kg in Municipal market, Tshs 1,725 per kg at Mazimbu market, and it was Tshs 963 per kg at Mawenzi market. Based on the findings, therefore, the effect of price on selecting fresh vegetable in the market show that customers with formal education who might prefer onion to cabbage would be expected to change by -0.4498 units (44.98%). On the other hand, married customers less prefered onion to cabbage by 0.4975 units (49.75%). In this study, the study recommends that the government should intervene specifically in improving institutional environment so as to reduce market uncetainity and risks of doing business in the fresh vegetable sub-sector. If this recommendation is implemented, then improvement in the fresh vegetable sub-sector would ultimately be realized.

DOI 10.11648/j.ijsdr.20190503.13
Published in International Journal of Sustainable Development Research ( Volume 5, Issue 3, September 2019 )
Page(s) 79-90
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Price, Fresh Vegetable Choices, Selected Markets

References
[1] Acharya, S. S & Agarwal, N. L (1994), Agricultural Price Analysis and Policy. New Delhi, India: Oxford and IBH Publishing Co. Pvt. Ltd., (Chapter 6).
[2] Albayrak, N (1998). Wheat supply response: Some evidence on aggregation issues. Development Policy Review 16: 241–263.
[3] Ashomogo, G. C and Lazaro, E. A (1989). “Vegetable market in Mgeta, Morogoro District” Franco-Tanzanian horticulture Development Project, Sokoine University of Agriculture, Morogoro, Tanzania. 128 pp.
[4] Blein, R & Longo, R (2009), Food price volatility. How to help smallholder farmers manage risk and uncertainty. Discussion Paper for Round Table 1, International Fund for Agricultural Development.
[5] Cernansky R (2015). The rise of Africa’s super vegetables. Nature 522: 146-148.
[6] Chweya J. A and Eyzaguirre P. B (1999). (Eds.) The Biodiversity of Traditional Leafy Vegetables. International Plant Genetic Resources Institute, Rome Italy.
[7] Commons, J. R (2000), The definition of price, in (ed.) American Economics (Research in the History of Economic Thought and Methodology, Volume 18 Part 2) Emerald Group Publishing Limited, pp. 309-334.
[8] Diakosawas, D and Kirkpatrick, C (1990). “Exchange-Rate Policy and Agricultural Exports Performance in Sub Saharan Africa: Development Policy Review,” (SAGE, London, Newbury Park and New Delhi), Vol. 8, pp. 29-42.
[9] Elster, J. Ed (1986). Rational Choice. Oxford: Basil Blackwell.
[10] Engel, J (1995). Consumer Behavior. International ed. ed. Florida: Dryden.
[11] Engel, J. F (1968). Consumer Behavior. New York: Holt, Rinehart and Winston.
[12] FAO (2005). The state of food insecurity in the world: Monitoring progress towards World Food Summit and Millennium Development Goals.
[13] FAO (2012). Save and Grow: A policymaker’s guide to the sustainable intensification of smallholder crop production. Rome, Italy.
[14] Gujarati, D. N. (2004), Basic Econometrics (4th ed.). New York: McGraw Hill, Inc.
[15] Gustavsson, J., C. Cederberg, U. Sonesson, R. Van Otterdijk, and A. Meybeck. (2011).“Global Food Losses and Food Waste: Extent Causes and Prevention.” United Nations, Food and Agriculture Organization. Rome, Italy.
[16] Hirsch, R. (2013). The peasants way – Initiatives to support peasant agriculture. In: Fanfest, Rosia Montana, Romania, August 17, 2013.
[17] Homans, G. (1961). Social Behaviour: Its Elementary Forms. London: Routledge and Kegan Paul.
[18] Khan, N. Ruqia, B. Hussain, J. Jamila, N. Ur Rahman, N. And Hussain, S. (2013). Nutritional Assessment and Proximate Analysis of Selected Vegetables from Parachinar Kurram Agency. American Journal of Research Communication volume 1.
[19] Kingu, J (2014). Trade liberalization and export performance in Tanzanian Cashew Nuts. Journal of Economics and Sustainable Development. ISSN 2222-1700. ISSN 2222-2855. Vol. 5, No. 3, 2014.
[20] Makokha, A. O and Ombwara, F. K (2002). Challenges and Opportunities in commercial production of indigenous vegetables in Kenya. In: Wesonga JM et al (Eds). Proceedings of the Second Horticultural Seminar – Sustainable Horticultural Production in the Tropics. Juja Kenya.
[21] Massey, P (2000). Market Definition and Market Power in Competition Analysis: Some Practical Issues. The Economic and Social review, Vol 31, No. 4, PP. 309-328.
[22] Mgeni, C. P and Temu, A. E (2010). Economic Analysis of Fresh Fruit and Vegetable Export Marketing Channels by Small-Scale Farmers in Tanzania: The Case of Meru District. Tanzania Journal of Agricultural Sciences. Vol. 10, No. 1, 46-54.
[23] Mgeni, C. P. (2009). Economic Analysis of Fresh Fruit and Vegetable Export Marketing Channels by Small-Scale Farmers in Tanzania: The Case of Arumeru District. Dissertation for award of MSc Degree at Sokoine University of Agriculture, Morogoro, Tanzania. 107 pp.
[24] Mold, A., & Prizzon, A (2010). “Fragile states, commodity booms and export performance: analysis of the Sub Saharan African case”. Ideas. repec.org/p/rsceui/2010-21 html.
[25] Nyange D., Duma, T. and Temu, A. E (2000). Fresh Fruit Marketing in Tanzania: Prospects for International Marketing. In Cases and Research in Agricultural Marketing and Agribusiness. FAO. 119 pp.
[26] Oirschot Q, Westby A and Tomlins K (2003). Food Africa: Improving Food Systems in sub-Saharan Africa. Responding to a changing environment. Food Africa Workshop, aounde Cameroon.
[27] Putter, H. de., van Koesveld, M. J and de Visser, C. L. M (2007). Overview of the vegetable sector in Tanzania.
[28] Roemer, J (1988). Free To Lose. London: Radius.
[29] Rweyemamu, D. (2003). “Reforms in the agricultural sector: The Tanzanian xperience”. A paper submitted to GDN under the Global Development Award Competition 2003. Agricultural Reforms and Rural Development in LICs Economic and Social Research Foundation, Tanzania.
[30] Shafer, W and Sonnenschein, H (1982). ‘Market Demand and Excess Demand Functions’, in K. Arrow and M. Intrilligator (eds.), Handbook of Mathematical Economics. Amsterdam: North Holland, 2, 671–693.
[31] Solomon, M (2006). Consumer Behaviour: A European Perspective. 3rd ed. Harlow: Prentice Hall
[32] The United Republic of Tanzania (2002). “The economic survey 2002. The Ministry of Finance and Economic Affairs”. Dar es salaam, Tanzania. Government Printing Office.
[33] The United Republic of Tanzania (2010). “The economic survey 2010. The Ministry of Finance and Economic Affairs”. Dar es salaam, Tanzania. Government Printing Office.
[34] Thompson, C. (2004). A Logistics Perspective: Being a Preferred Supplier. A guide to help you become and stay a preferred supplier to your customers. Customer Centricity. Months or years). http://www.customercentricity.biz site visited on 10/08/2016.
[35] Worldbank (2005). Agriculture can be an engine of growth in Sub-Saharan Africa World Development Report: Agriculture for Development. Washington Dc, USA.
[36] Wright, E. O (1989). 'Rethinking The Concept of Class Structure'. In The Debate on Classes. Edited by E. O. Wright and others. London: Verso.
Cite This Article
  • APA Style

    Robert Makorere, Jackline Mariki, Samuel Mrisha. (2019). The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania. International Journal of Sustainable Development Research, 5(3), 79-90. https://doi.org/10.11648/j.ijsdr.20190503.13

    Copy | Download

    ACS Style

    Robert Makorere; Jackline Mariki; Samuel Mrisha. The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania. Int. J. Sustain. Dev. Res. 2019, 5(3), 79-90. doi: 10.11648/j.ijsdr.20190503.13

    Copy | Download

    AMA Style

    Robert Makorere, Jackline Mariki, Samuel Mrisha. The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania. Int J Sustain Dev Res. 2019;5(3):79-90. doi: 10.11648/j.ijsdr.20190503.13

    Copy | Download

  • @article{10.11648/j.ijsdr.20190503.13,
      author = {Robert Makorere and Jackline Mariki and Samuel Mrisha},
      title = {The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania},
      journal = {International Journal of Sustainable Development Research},
      volume = {5},
      number = {3},
      pages = {79-90},
      doi = {10.11648/j.ijsdr.20190503.13},
      url = {https://doi.org/10.11648/j.ijsdr.20190503.13},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijsdr.20190503.13},
      abstract = {This study was aimed to examine the effect of market price on the choice of selected fresh vegetables across major markets in Morogoro Municipality. The study employed cross-sectional research design and convenience sampling method to obtain a sample size of 140 respondents. Data collected were analyzed using descriptive statistics and multinomial logit. Regarding variation of market price of the vegetables, findings had shown that, market price of fresh vegetables differed in the selected markets, whereby tomato at Mazimbu market had higher price (Tshs 1,340 per kg) than in Municipal market, with mean price of Tshs 1,125 per kg while it was Tshs 852 per kg for tomato at Mawenzi market. For onion, the mean price was Tshs 1,356 per kg in Municipal market, Tshs 1,138 per kg for Mazimbu market and Tshs 961 per kg at Mawenzi market. Cabbage had high mean price of Tshs 2,545 per kg in Municipal market, Tshs 1,725 per kg at Mazimbu market, and it was Tshs 963 per kg at Mawenzi market. Based on the findings, therefore, the effect of price on selecting fresh vegetable in the market show that customers with formal education who might prefer onion to cabbage would be expected to change by -0.4498 units (44.98%). On the other hand, married customers less prefered onion to cabbage by 0.4975 units (49.75%). In this study, the study recommends that the government should intervene specifically in improving institutional environment so as to reduce market uncetainity and risks of doing business in the fresh vegetable sub-sector. If this recommendation is implemented, then improvement in the fresh vegetable sub-sector would ultimately be realized.},
     year = {2019}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania
    AU  - Robert Makorere
    AU  - Jackline Mariki
    AU  - Samuel Mrisha
    Y1  - 2019/10/31
    PY  - 2019
    N1  - https://doi.org/10.11648/j.ijsdr.20190503.13
    DO  - 10.11648/j.ijsdr.20190503.13
    T2  - International Journal of Sustainable Development Research
    JF  - International Journal of Sustainable Development Research
    JO  - International Journal of Sustainable Development Research
    SP  - 79
    EP  - 90
    PB  - Science Publishing Group
    SN  - 2575-1832
    UR  - https://doi.org/10.11648/j.ijsdr.20190503.13
    AB  - This study was aimed to examine the effect of market price on the choice of selected fresh vegetables across major markets in Morogoro Municipality. The study employed cross-sectional research design and convenience sampling method to obtain a sample size of 140 respondents. Data collected were analyzed using descriptive statistics and multinomial logit. Regarding variation of market price of the vegetables, findings had shown that, market price of fresh vegetables differed in the selected markets, whereby tomato at Mazimbu market had higher price (Tshs 1,340 per kg) than in Municipal market, with mean price of Tshs 1,125 per kg while it was Tshs 852 per kg for tomato at Mawenzi market. For onion, the mean price was Tshs 1,356 per kg in Municipal market, Tshs 1,138 per kg for Mazimbu market and Tshs 961 per kg at Mawenzi market. Cabbage had high mean price of Tshs 2,545 per kg in Municipal market, Tshs 1,725 per kg at Mazimbu market, and it was Tshs 963 per kg at Mawenzi market. Based on the findings, therefore, the effect of price on selecting fresh vegetable in the market show that customers with formal education who might prefer onion to cabbage would be expected to change by -0.4498 units (44.98%). On the other hand, married customers less prefered onion to cabbage by 0.4975 units (49.75%). In this study, the study recommends that the government should intervene specifically in improving institutional environment so as to reduce market uncetainity and risks of doing business in the fresh vegetable sub-sector. If this recommendation is implemented, then improvement in the fresh vegetable sub-sector would ultimately be realized.
    VL  - 5
    IS  - 3
    ER  - 

    Copy | Download

Author Information
  • Department of Marketing and Entrepreneurship, Mzumbe University, Morogoro, Tanzania

  • Department of Marketing and Entrepreneurship, Mzumbe University, Morogoro, Tanzania

  • Department of Marketing and Entrepreneurship, Mzumbe University, Morogoro, Tanzania

  • Section