International Journal of European Studies

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Exploring the Consequences of Organizational Cynicism

Received: Nov. 15, 2018    Accepted: Dec. 03, 2018    Published: Mar. 14, 2019
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Abstract

In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.

DOI 10.11648/j.ijes.20190301.11
Published in International Journal of European Studies ( Volume 3, Issue 1, June 2019 )
Page(s) 1-7
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Cynicism, Organizational Commitment, Organizational Change, Negative Attitude, Resistance

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  • APA Style

    Hira Toheed, Jamshid Ali Turi, Muhammad Ismail Ramay. (2019). Exploring the Consequences of Organizational Cynicism. International Journal of European Studies, 3(1), 1-7. https://doi.org/10.11648/j.ijes.20190301.11

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    ACS Style

    Hira Toheed; Jamshid Ali Turi; Muhammad Ismail Ramay. Exploring the Consequences of Organizational Cynicism. Int. J. Eur. Stud. 2019, 3(1), 1-7. doi: 10.11648/j.ijes.20190301.11

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    AMA Style

    Hira Toheed, Jamshid Ali Turi, Muhammad Ismail Ramay. Exploring the Consequences of Organizational Cynicism. Int J Eur Stud. 2019;3(1):1-7. doi: 10.11648/j.ijes.20190301.11

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  • @article{10.11648/j.ijes.20190301.11,
      author = {Hira Toheed and Jamshid Ali Turi and Muhammad Ismail Ramay},
      title = {Exploring the Consequences of Organizational Cynicism},
      journal = {International Journal of European Studies},
      volume = {3},
      number = {1},
      pages = {1-7},
      doi = {10.11648/j.ijes.20190301.11},
      url = {https://doi.org/10.11648/j.ijes.20190301.11},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijes.20190301.11},
      abstract = {In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.},
     year = {2019}
    }
    

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    T1  - Exploring the Consequences of Organizational Cynicism
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    AU  - Jamshid Ali Turi
    AU  - Muhammad Ismail Ramay
    Y1  - 2019/03/14
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    DO  - 10.11648/j.ijes.20190301.11
    T2  - International Journal of European Studies
    JF  - International Journal of European Studies
    JO  - International Journal of European Studies
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    EP  - 7
    PB  - Science Publishing Group
    SN  - 2578-9562
    UR  - https://doi.org/10.11648/j.ijes.20190301.11
    AB  - In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.
    VL  - 3
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Author Information
  • Department of Management Sciences, Bahria University, Islamabad, Pakistan

  • The Smart School and College System, Parachinar Campus, Pakistan

  • Department of Management Sciences, Bahria University, Islamabad, Pakistan

  • Section