01About This Special Issue
The special issue main purpose is to invite the scholars from the worldwide for the academic progress. The second main purpose is to attract those researchers who had done quality research work but they had not published it. The special issue will publish those current works which will inevitably contribute in the practical field. The third purpose will be to contribute in the all fields described above so that each student, scholar, researcher should get benefits from that and they will enhance their educational path. The fourth goal will be to explore those research works from the third world countries or developing countries which will appreciate them and the findings will boost up their economic conditions while the application of the research findings. The fifth goal will be to target the rural areas along with the urban areas, so that the researchers of that particular territory must have opportunity to publish their work at cheapest cost. The mission is to publish empirical research that tests, extends, or builds management theory and contributes to management practices and also the marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome. To be published in the special issue, the research must make strong empirical and theoretical contributions and the manuscript should highlight the relevance of those contributions to management practice. The special issue will strive to produce original, insightful, interesting, important, and theoretically bold research that demonstrates a significant “value-added” contribution to the field's understanding of an issue or topic.
Aims and Scope:
- Marketing
- Management
- Advertising
- E-commerce
- Supply Chain
- Human Resource
02Meet the Guest Editors
Our distinguished editors bring deep subject-matter expertise to curate high-quality research and ensure a rigorous peer-review process.
Lead Guest Editor
Muhammad Salman Arshad
Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan
Guest Editor
Honorata Howaniec
Department of Marketing and Entrepreneurship, University of Bielsko-Biala, Bielsko-Biala, Poland
Guest Editor
Rohail Jibran
Department of Management Sciences, University of Central Punjab, Faisalabad Campus, Faisalabad, Pakistan
Guest Editor
Muhammad Usman Arshad
Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan
Guest Editor
Zubair Nawaz
Department of Business Management, Superior Group of Colleges, Faisalabad, Pakistan
Guest Editor
Wafia Shoaib
Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan
Guest Editor
Hafiz Ayaz
Department of Management Sciences, University of Central Punjab, Faisalabad, Pakistan
Guest Editor
Hinza Naz
University of Agriculture Faisalabad, Faisalabad, Pakistan