The present research examines the impact of trust, social and structural bonds, in a B2B relationship between companies in times of economic crisis. The aim of the research is to investigate the importance of trust, social and structural bonds in the creation and maintenance of long-term relationships in B2B firms. A quantitative research was carried out using a structured questionnaire, distributed by e-mail. Forty-four (44) medium and large companies, responded, based in Attica Greece, were sampled for the survey. According to the findings, companies have incorporated relational marketing into their philosophy. All of the participated companies maintain long-term partnerships with other companies in the sector. All the companies that took part in the survey have become aware of the important role that trust plays in their collaborations, as well as the role of structural bonds, while the results give less weight to social bonds. Companies choose long-term relationships, and the present research highlights the important role of a good partnership. Therefore, in order to survive, manufacturers develop cooperative relationships with each other in order to jointly face the challenges of the times. Project partnerships, consortia, associations of companies and joint partnerships are now being created in order to take part in public procurement or to undertake the execution of a project.
| Published in | American Journal of Theoretical and Applied Business (Volume 7, Issue 2) |
| DOI | 10.11648/j.ajtab.20210702.11 |
| Page(s) | 30-38 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2021. Published by Science Publishing Group |
Relational Marketing, Trust Development, B2B Firms, Sructural Βonds, Social Bonds
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APA Style
Irene Samanta. (2021). The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies. American Journal of Theoretical and Applied Business, 7(2), 30-38. https://doi.org/10.11648/j.ajtab.20210702.11
ACS Style
Irene Samanta. The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies. Am. J. Theor. Appl. Bus. 2021, 7(2), 30-38. doi: 10.11648/j.ajtab.20210702.11
AMA Style
Irene Samanta. The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies. Am J Theor Appl Bus. 2021;7(2):30-38. doi: 10.11648/j.ajtab.20210702.11
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Download@article{10.11648/j.ajtab.20210702.11,
author = {Irene Samanta},
title = {The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies},
journal = {American Journal of Theoretical and Applied Business},
volume = {7},
number = {2},
pages = {30-38},
doi = {10.11648/j.ajtab.20210702.11},
url = {https://doi.org/10.11648/j.ajtab.20210702.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20210702.11},
abstract = {The present research examines the impact of trust, social and structural bonds, in a B2B relationship between companies in times of economic crisis. The aim of the research is to investigate the importance of trust, social and structural bonds in the creation and maintenance of long-term relationships in B2B firms. A quantitative research was carried out using a structured questionnaire, distributed by e-mail. Forty-four (44) medium and large companies, responded, based in Attica Greece, were sampled for the survey. According to the findings, companies have incorporated relational marketing into their philosophy. All of the participated companies maintain long-term partnerships with other companies in the sector. All the companies that took part in the survey have become aware of the important role that trust plays in their collaborations, as well as the role of structural bonds, while the results give less weight to social bonds. Companies choose long-term relationships, and the present research highlights the important role of a good partnership. Therefore, in order to survive, manufacturers develop cooperative relationships with each other in order to jointly face the challenges of the times. Project partnerships, consortia, associations of companies and joint partnerships are now being created in order to take part in public procurement or to undertake the execution of a project.},
year = {2021}
}
TY - JOUR T1 - The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies AU - Irene Samanta Y1 - 2021/06/04 PY - 2021 N1 - https://doi.org/10.11648/j.ajtab.20210702.11 DO - 10.11648/j.ajtab.20210702.11 T2 - American Journal of Theoretical and Applied Business JF - American Journal of Theoretical and Applied Business JO - American Journal of Theoretical and Applied Business SP - 30 EP - 38 PB - Science Publishing Group SN - 2469-7842 UR - https://doi.org/10.11648/j.ajtab.20210702.11 AB - The present research examines the impact of trust, social and structural bonds, in a B2B relationship between companies in times of economic crisis. The aim of the research is to investigate the importance of trust, social and structural bonds in the creation and maintenance of long-term relationships in B2B firms. A quantitative research was carried out using a structured questionnaire, distributed by e-mail. Forty-four (44) medium and large companies, responded, based in Attica Greece, were sampled for the survey. According to the findings, companies have incorporated relational marketing into their philosophy. All of the participated companies maintain long-term partnerships with other companies in the sector. All the companies that took part in the survey have become aware of the important role that trust plays in their collaborations, as well as the role of structural bonds, while the results give less weight to social bonds. Companies choose long-term relationships, and the present research highlights the important role of a good partnership. Therefore, in order to survive, manufacturers develop cooperative relationships with each other in order to jointly face the challenges of the times. Project partnerships, consortia, associations of companies and joint partnerships are now being created in order to take part in public procurement or to undertake the execution of a project. VL - 7 IS - 2 ER -
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