Green Tea Consumption and Its Determinants in Taraba State of Nigeria

Oladokun Yetunde Olasimbo Mary; Oluyole Kayode Akanni

doi:doi:10.11648/j.ajtab.20210704.15

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Green Tea Consumption and Its Determinants in Taraba State of Nigeria

Oladokun Yetunde Olasimbo Mary, Oluyole Kayode Akanni

Published in American Journal of Theoretical and Applied Business (Volume 7, Issue 4)

Received: 22 June 2021 Accepted: 5 July 2021 Published: 10 November 2021

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Abstract

Green tea is obtained from unfermented tea leaves. This product is typical of the use of tea in China and Japan. This study examined the green tea consumption and its determinants in Taraba State, Nigeria. Respondents were selected in the study area using Multistage sampling technique. Three villages were randomly selected; they are Mayo-kusuku, Kakara and Kasalasah. Information was obtained from the respondents using well structured questionnaire. Information was collected from 128 respondents and the information collected was used for analysis. Analytical techniques used in the study are descriptive statistics, composite score analysis and ordered probit regression. Sixty seven percent of the respondents that consume green tea are above 30years. The mean age of the respondents is 41years. Majority of green tea consumers are male (92.2%). Majority (89.8%) of green tea consumers in Taraba State are farmers. Also, in the study, 94.1% of the respondents said that they consumed green tea while 6% of the respondents do not consume green tea. The reasons why they do not consume green tea are: they do not like it (2.2%), they do not have money to buy it (13.2%), they do not know where to buy it (7.4%), other reasons (0.7%). Eighty six percent of respondents reported that they consumed between 1 and 7 sachets per week, 8% consumedbetween 8 and 14 sachets per week while 6% consumed more than 15 sachets per week. Sixty two percent of the respondents are in the low level meaning they consume between 1and 2 sachets. Twenty seven percent are in the medium/intermediate level. Respondents in this level consume between 3 and 10 sachets. Twelve percent of the respondents are in the high level meaning they consume between 11 and 36 sachets of green tea. Age (β=0.03), sex of respondent (female: β=1.07), location (Kakara β=1.03; Kasalasah β=1.27) improved green tea consumption while occupation (technical/craftsmanship: β=-2.92), price of green tea (β=-0.29) reduced green tea consumption. This study recommended that appropriate measures should be put in place for farmers to reduce price of green tea so that more people can buy and consume green tea.

Published in	American Journal of Theoretical and Applied Business (Volume 7, Issue 4)
DOI	10.11648/j.ajtab.20210704.15
Page(s)	105-111
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Green Tea, Level, Consumption, Price, Taraba State

References

[1]	Famaye A. O (2006). Hand Book on Tea Production in Nigeria. Published by Pamma Press, Akure. ISBN 978-072-546-6. 33 pp.
[2]	Salimonu, K. K. 2007. Attitude to Risk in Resource Allocation among food crop farmers in Osun State, Nigeria. Ph.D. Thesis. Department of Agricultural Economics. University of Ibadan.
[3]	Adepoju, A. A., Oni, O. A., Omonona, B. T, and Oyekale, A. S. 2011. Social Capital And Rural Farming Households’ Welfare in Southwest Nigeria. World Rural Observations 3 (3): 150-161.
[4]	Olawuyi, S. O and Olawuyi T. D (2015). Social Capital Formation: The Missing Link Among Food Crops Farmers in Osun State, Nigeria. Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 6 (7): 181-189.
[5]	Oladokun Y. O. M (2018). Asset Ownership and Welfare Deprivation among Women in Rural Nigeria. Unpublished Ph.D thesis. Department of Agricultural Economics, University of Ibadan. xiv +160pp.
[6]	Adeoye, A. 2016. Asset Ownership and Poverty Reduction among Female-Headed Households inRural Nigeria. MPhil Dissertation. Department of AgriculturalEconomics, University of Ibadan. xiii + 98pp.
[7]	Aroyeun, S. O., Shittu, T. R, and Yahaya, A. T, Sowunmi F. A, Odumbaku L. A, Okelana, F. A and Akoroda M. O. (2013): Green Tea Processing in Nigeria and its Economic Implications. Global Advanced Research Journal of Management and Business Studies. 2 (1): 50-55.
[8]	CRIN (1989). Progress in Tree Crop Research in Nigeria, 2^nd Edition. Cocoa, Kola, Coffee, Tea and Cashew, a commemorative book to mark the 25^th Anniversary of CRIN, Ibadan, December, 1989. 224 pp.
[9]	Ndagi I., Alfred, S. D. Y., Fasina, O. O., Sanusi R. A and Adeogun, S. O (2015): Socio-economic factors affecting tea consumption among tea farmers in Nigeria. International Journal of Advanced Biological Research. 5 (4): 377-381.
[10]	Opeke L. K (2005): Tropical commodity crops. Second Edition. Published by Spectrum books limited. 503 pp.
[11]	Oluyole, K. A., Yahaya, A. T. and Agbebaku, E. E. O. (2017). Competitiveness of tea production and challenges of tea value chain in taraba state, Nigeria. Journal of. Innovative. Agriculture. 4 (1): 10-16.
[12]	Hainsworth, E. (1981). Tea production on the Plateau, Gongola State of Nigeria. A report on the project by the consultants for the Nigeria Beverages production Company Ltd. Pests and Disease. 120.
[13]	Obatolu C. R. and Ayoola B. F. (2001). Features of Tea (Camellia sinensis L.) Production in Nigeria. www.o-cha.net. Downloaded on 05/10/2013. Oluyole, K. A. 2014. Tea Economics in Nigeria.
[14]	Oluyole, K. A. 2014. Tea Economics in Nigeria, Yesterday, Today and Tomorrow. CRIN at 50. Book in Commemoration of the 50^th Anniversary Ceremony of the Cocoa Research Institute of Nigeria. Pp. 219-222.
[15]	Oluyole, K. A., Daniel, M. A. and Yahaya, A. T. (2015). Land Use and Its Effects on the Income of Tea Farmers on Mambilla Plateau in Taraba State, Nigeria. Journal of Basic and Applied Research International, 4 (4): 144-147.

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Oladokun Yetunde Olasimbo Mary, Oluyole Kayode Akanni. (2021). Green Tea Consumption and Its Determinants in Taraba State of Nigeria. American Journal of Theoretical and Applied Business, 7(4), 105-111. https://doi.org/10.11648/j.ajtab.20210704.15

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Oladokun Yetunde Olasimbo Mary; Oluyole Kayode Akanni. Green Tea Consumption and Its Determinants in Taraba State of Nigeria. Am. J. Theor. Appl. Bus. 2021, 7(4), 105-111. doi: 10.11648/j.ajtab.20210704.15

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AMA Style

Oladokun Yetunde Olasimbo Mary, Oluyole Kayode Akanni. Green Tea Consumption and Its Determinants in Taraba State of Nigeria. Am J Theor Appl Bus. 2021;7(4):105-111. doi: 10.11648/j.ajtab.20210704.15

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@article{10.11648/j.ajtab.20210704.15,
  author = {Oladokun Yetunde Olasimbo Mary and Oluyole Kayode Akanni},
  title = {Green Tea Consumption and Its Determinants in Taraba State of Nigeria},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {7},
  number = {4},
  pages = {105-111},
  doi = {10.11648/j.ajtab.20210704.15},
  url = {https://doi.org/10.11648/j.ajtab.20210704.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20210704.15},
  abstract = {Green tea is obtained from unfermented tea leaves. This product is typical of the use of tea in China and Japan. This study examined the green tea consumption and its determinants in Taraba State, Nigeria. Respondents were selected in the study area using Multistage sampling technique. Three villages were randomly selected; they are Mayo-kusuku, Kakara and Kasalasah. Information was obtained from the respondents using well structured questionnaire. Information was collected from 128 respondents and the information collected was used for analysis. Analytical techniques used in the study are descriptive statistics, composite score analysis and ordered probit regression. Sixty seven percent of the respondents that consume green tea are above 30years. The mean age of the respondents is 41years. Majority of green tea consumers are male (92.2%). Majority (89.8%) of green tea consumers in Taraba State are farmers. Also, in the study, 94.1% of the respondents said that they consumed green tea while 6% of the respondents do not consume green tea. The reasons why they do not consume green tea are: they do not like it (2.2%), they do not have money to buy it (13.2%), they do not know where to buy it (7.4%), other reasons (0.7%). Eighty six percent of respondents reported that they consumed between 1 and 7 sachets per week, 8% consumedbetween 8 and 14 sachets per week while 6% consumed more than 15 sachets per week. Sixty two percent of the respondents are in the low level meaning they consume between 1and 2 sachets. Twenty seven percent are in the medium/intermediate level. Respondents in this level consume between 3 and 10 sachets. Twelve percent of the respondents are in the high level meaning they consume between 11 and 36 sachets of green tea. Age (β=0.03), sex of respondent (female: β=1.07), location (Kakara β=1.03; Kasalasah β=1.27) improved green tea consumption while occupation (technical/craftsmanship: β=-2.92), price of green tea (β=-0.29) reduced green tea consumption. This study recommended that appropriate measures should be put in place for farmers to reduce price of green tea so that more people can buy and consume green tea.},
 year = {2021}
}

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TY - JOUR
T1 - Green Tea Consumption and Its Determinants in Taraba State of Nigeria
AU - Oladokun Yetunde Olasimbo Mary
AU - Oluyole Kayode Akanni
Y1 - 2021/11/10
PY - 2021
N1 - https://doi.org/10.11648/j.ajtab.20210704.15
DO - 10.11648/j.ajtab.20210704.15
T2 - American Journal of Theoretical and Applied Business
JF - American Journal of Theoretical and Applied Business
JO - American Journal of Theoretical and Applied Business
SP - 105
EP - 111
PB - Science Publishing Group
SN - 2469-7842
UR - https://doi.org/10.11648/j.ajtab.20210704.15
AB - Green tea is obtained from unfermented tea leaves. This product is typical of the use of tea in China and Japan. This study examined the green tea consumption and its determinants in Taraba State, Nigeria. Respondents were selected in the study area using Multistage sampling technique. Three villages were randomly selected; they are Mayo-kusuku, Kakara and Kasalasah. Information was obtained from the respondents using well structured questionnaire. Information was collected from 128 respondents and the information collected was used for analysis. Analytical techniques used in the study are descriptive statistics, composite score analysis and ordered probit regression. Sixty seven percent of the respondents that consume green tea are above 30years. The mean age of the respondents is 41years. Majority of green tea consumers are male (92.2%). Majority (89.8%) of green tea consumers in Taraba State are farmers. Also, in the study, 94.1% of the respondents said that they consumed green tea while 6% of the respondents do not consume green tea. The reasons why they do not consume green tea are: they do not like it (2.2%), they do not have money to buy it (13.2%), they do not know where to buy it (7.4%), other reasons (0.7%). Eighty six percent of respondents reported that they consumed between 1 and 7 sachets per week, 8% consumedbetween 8 and 14 sachets per week while 6% consumed more than 15 sachets per week. Sixty two percent of the respondents are in the low level meaning they consume between 1and 2 sachets. Twenty seven percent are in the medium/intermediate level. Respondents in this level consume between 3 and 10 sachets. Twelve percent of the respondents are in the high level meaning they consume between 11 and 36 sachets of green tea. Age (β=0.03), sex of respondent (female: β=1.07), location (Kakara β=1.03; Kasalasah β=1.27) improved green tea consumption while occupation (technical/craftsmanship: β=-2.92), price of green tea (β=-0.29) reduced green tea consumption. This study recommended that appropriate measures should be put in place for farmers to reduce price of green tea so that more people can buy and consume green tea.
VL - 7
IS - 4
ER -

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Author Information

Oladokun Yetunde Olasimbo Mary

Economics and Extension Department, Cocoa Research Institute of Nigeria, Idi-Ayunre, Ibadan, Nigeria
Oluyole Kayode Akanni

Economics and Extension Department, Cocoa Research Institute of Nigeria, Idi-Ayunre, Ibadan, Nigeria

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APA Style

Oladokun Yetunde Olasimbo Mary, Oluyole Kayode Akanni. (2021). Green Tea Consumption and Its Determinants in Taraba State of Nigeria. American Journal of Theoretical and Applied Business, 7(4), 105-111. https://doi.org/10.11648/j.ajtab.20210704.15

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ACS Style

Oladokun Yetunde Olasimbo Mary; Oluyole Kayode Akanni. Green Tea Consumption and Its Determinants in Taraba State of Nigeria. Am. J. Theor. Appl. Bus. 2021, 7(4), 105-111. doi: 10.11648/j.ajtab.20210704.15

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AMA Style

Oladokun Yetunde Olasimbo Mary, Oluyole Kayode Akanni. Green Tea Consumption and Its Determinants in Taraba State of Nigeria. Am J Theor Appl Bus. 2021;7(4):105-111. doi: 10.11648/j.ajtab.20210704.15

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@article{10.11648/j.ajtab.20210704.15,
  author = {Oladokun Yetunde Olasimbo Mary and Oluyole Kayode Akanni},
  title = {Green Tea Consumption and Its Determinants in Taraba State of Nigeria},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {7},
  number = {4},
  pages = {105-111},
  doi = {10.11648/j.ajtab.20210704.15},
  url = {https://doi.org/10.11648/j.ajtab.20210704.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20210704.15},
  abstract = {Green tea is obtained from unfermented tea leaves. This product is typical of the use of tea in China and Japan. This study examined the green tea consumption and its determinants in Taraba State, Nigeria. Respondents were selected in the study area using Multistage sampling technique. Three villages were randomly selected; they are Mayo-kusuku, Kakara and Kasalasah. Information was obtained from the respondents using well structured questionnaire. Information was collected from 128 respondents and the information collected was used for analysis. Analytical techniques used in the study are descriptive statistics, composite score analysis and ordered probit regression. Sixty seven percent of the respondents that consume green tea are above 30years. The mean age of the respondents is 41years. Majority of green tea consumers are male (92.2%). Majority (89.8%) of green tea consumers in Taraba State are farmers. Also, in the study, 94.1% of the respondents said that they consumed green tea while 6% of the respondents do not consume green tea. The reasons why they do not consume green tea are: they do not like it (2.2%), they do not have money to buy it (13.2%), they do not know where to buy it (7.4%), other reasons (0.7%). Eighty six percent of respondents reported that they consumed between 1 and 7 sachets per week, 8% consumedbetween 8 and 14 sachets per week while 6% consumed more than 15 sachets per week. Sixty two percent of the respondents are in the low level meaning they consume between 1and 2 sachets. Twenty seven percent are in the medium/intermediate level. Respondents in this level consume between 3 and 10 sachets. Twelve percent of the respondents are in the high level meaning they consume between 11 and 36 sachets of green tea. Age (β=0.03), sex of respondent (female: β=1.07), location (Kakara β=1.03; Kasalasah β=1.27) improved green tea consumption while occupation (technical/craftsmanship: β=-2.92), price of green tea (β=-0.29) reduced green tea consumption. This study recommended that appropriate measures should be put in place for farmers to reduce price of green tea so that more people can buy and consume green tea.},
 year = {2021}
}

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