Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin

François Agossou; Jacques Saizonou; Castro Hounmenou; Blasselle Houssou; Assumption Hounsa; Gyslain Mahoutin Zannou; Cyriaque Ahodekon; Patrick Makoutode; Virginie Mongbo; Edgard-Marius Ouendo

doi:doi:10.11648/j.cajph.20210701.13

Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin

François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, Gyslain Mahoutin Zannou, Cyriaque Ahodekon, Patrick Makoutode, Virginie Mongbo, Edgard-Marius Ouendo

Published in Central African Journal of Public Health (Volume 7, Issue 1)

Received: 25 November 2020 Accepted: 10 December 2020 Published: 22 January 2021

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Abstract

Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.

Published in	Central African Journal of Public Health (Volume 7, Issue 1)
DOI	10.11648/j.cajph.20210701.13
Page(s)	23-31
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Public Road Accidents, Motorized Two-Wheelers, Road Code, Modeling, Benin

References

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APA Style

François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. (2021). Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Central African Journal of Public Health, 7(1), 23-31. https://doi.org/10.11648/j.cajph.20210701.13

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ACS Style

François Agossou; Jacques Saizonou; Castro Hounmenou; Blasselle Houssou; Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent. Afr. J. Public Health 2021, 7(1), 23-31. doi: 10.11648/j.cajph.20210701.13

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AMA Style

François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent Afr J Public Health. 2021;7(1):23-31. doi: 10.11648/j.cajph.20210701.13

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@article{10.11648/j.cajph.20210701.13,
  author = {François Agossou and Jacques Saizonou and Castro Hounmenou and Blasselle Houssou and Assumption Hounsa and Gyslain Mahoutin Zannou and Cyriaque Ahodekon and Patrick Makoutode and Virginie Mongbo and Edgard-Marius Ouendo},
  title = {Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin},
  journal = {Central African Journal of Public Health},
  volume = {7},
  number = {1},
  pages = {23-31},
  doi = {10.11648/j.cajph.20210701.13},
  url = {https://doi.org/10.11648/j.cajph.20210701.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cajph.20210701.13},
  abstract = {Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.},
 year = {2021}
}

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TY  - JOUR
T1  - Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin
AU  - François Agossou
AU  - Jacques Saizonou
AU  - Castro Hounmenou
AU  - Blasselle Houssou
AU  - Assumption Hounsa
AU  - Gyslain Mahoutin Zannou
AU  - Cyriaque Ahodekon
AU  - Patrick Makoutode
AU  - Virginie Mongbo
AU  - Edgard-Marius Ouendo
Y1  - 2021/01/22
PY  - 2021
N1  - https://doi.org/10.11648/j.cajph.20210701.13
DO  - 10.11648/j.cajph.20210701.13
T2  - Central African Journal of Public Health
JF  - Central African Journal of Public Health
JO  - Central African Journal of Public Health
SP  - 23
EP  - 31
PB  - Science Publishing Group
SN  - 2575-5781
UR  - https://doi.org/10.11648/j.cajph.20210701.13
AB  - Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.
VL  - 7
IS  - 1
ER  -

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Author Information

François Agossou
Jacques Saizonou

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin
Castro Hounmenou

Institute of Mathematics and Physical Sciences, University of Abomey-Calavi, Porto-Novo, Benin
Blasselle Houssou

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin
Assumption Hounsa

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin
Gyslain Mahoutin Zannou

Faculty of Economics and Administration, University of Abomey-Calavi, Abomey-Calavi, Benin
Cyriaque Ahodekon

Pluridisciplinary Doctoral School ‘Spaces, Cultures and Development’, University of Abomey-Calavi, Abomey-Calavi, Benin
Patrick Makoutode

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin
Virginie Mongbo

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin
Edgard-Marius Ouendo

Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

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APA Style

François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. (2021). Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Central African Journal of Public Health, 7(1), 23-31. https://doi.org/10.11648/j.cajph.20210701.13

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ACS Style

François Agossou; Jacques Saizonou; Castro Hounmenou; Blasselle Houssou; Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent. Afr. J. Public Health 2021, 7(1), 23-31. doi: 10.11648/j.cajph.20210701.13

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AMA Style

François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent Afr J Public Health. 2021;7(1):23-31. doi: 10.11648/j.cajph.20210701.13

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@article{10.11648/j.cajph.20210701.13,
  author = {François Agossou and Jacques Saizonou and Castro Hounmenou and Blasselle Houssou and Assumption Hounsa and Gyslain Mahoutin Zannou and Cyriaque Ahodekon and Patrick Makoutode and Virginie Mongbo and Edgard-Marius Ouendo},
  title = {Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin},
  journal = {Central African Journal of Public Health},
  volume = {7},
  number = {1},
  pages = {23-31},
  doi = {10.11648/j.cajph.20210701.13},
  url = {https://doi.org/10.11648/j.cajph.20210701.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cajph.20210701.13},
  abstract = {Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.},
 year = {2021}
}

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TY  - JOUR
T1  - Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin
AU  - François Agossou
AU  - Jacques Saizonou
AU  - Castro Hounmenou
AU  - Blasselle Houssou
AU  - Assumption Hounsa
AU  - Gyslain Mahoutin Zannou
AU  - Cyriaque Ahodekon
AU  - Patrick Makoutode
AU  - Virginie Mongbo
AU  - Edgard-Marius Ouendo
Y1  - 2021/01/22
PY  - 2021
N1  - https://doi.org/10.11648/j.cajph.20210701.13
DO  - 10.11648/j.cajph.20210701.13
T2  - Central African Journal of Public Health
JF  - Central African Journal of Public Health
JO  - Central African Journal of Public Health
SP  - 23
EP  - 31
PB  - Science Publishing Group
SN  - 2575-5781
UR  - https://doi.org/10.11648/j.cajph.20210701.13
AB  - Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.
VL  - 7
IS  - 1
ER  -

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