Tourism has been emerged as one of the effective tools in eradicating poverty. Ethiopia has huge tourism potentials like natural, non-natural, historical and cultural resources. Gambella Region is one of the attractive tourismdestinations located at South West of Ethiopia. But, its tourism industry development is in infant stage. Nonetheless, limited study has carried out on identifying opportunities. Hence, the main objective of this study was identifying opportunities to enhance tourism industry development in the Region. To do so, key informants from three zones, five regional offices and thirteen woredas has purposively selected based on the defined criteria. Altogether, 103 key informants were interviewed besides to field observation. The collected firsthand data were edited, categorized, arranged and organized and encoded into SPSS software version 20. Qualitative data was being analyzed in meaningful content description whereas quantitative data was being analyzed in numerical values. Findings of this study revealed that recruiting trained human power, organizing local tour guide associations, making linkage with tour operators, developing tourist guidebook, installing tourist information centers, enhancing promotion and marketing of tourism destinations, information update, improving infrastructures development, and installing accommodation deliverers are the major opportunities to enhance tourism industry development in the Region.
Published in | International Journal of Hospitality & Tourism Management (Volume 3, Issue 2) |
DOI | 10.11648/j.ijhtm.20190302.11 |
Page(s) | 18-24 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
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Copyright © The Author(s), 2019. Published by Science Publishing Group |
Tourism, Tourism Industry, Opportunities, Gambella Region
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APA Style
Selemon Thomas Fakana, Alemken Berihun Mengist. (2019). Opportunities to Enhance Tourism Industry Development: Gambella People’s National Regional State, South West Ethiopia. International Journal of Hospitality & Tourism Management, 3(2), 18-24. https://doi.org/10.11648/j.ijhtm.20190302.11
ACS Style
Selemon Thomas Fakana; Alemken Berihun Mengist. Opportunities to Enhance Tourism Industry Development: Gambella People’s National Regional State, South West Ethiopia. Int. J. Hosp. Tour. Manag. 2019, 3(2), 18-24. doi: 10.11648/j.ijhtm.20190302.11
AMA Style
Selemon Thomas Fakana, Alemken Berihun Mengist. Opportunities to Enhance Tourism Industry Development: Gambella People’s National Regional State, South West Ethiopia. Int J Hosp Tour Manag. 2019;3(2):18-24. doi: 10.11648/j.ijhtm.20190302.11
@article{10.11648/j.ijhtm.20190302.11, author = {Selemon Thomas Fakana and Alemken Berihun Mengist}, title = {Opportunities to Enhance Tourism Industry Development: Gambella People’s National Regional State, South West Ethiopia}, journal = {International Journal of Hospitality & Tourism Management}, volume = {3}, number = {2}, pages = {18-24}, doi = {10.11648/j.ijhtm.20190302.11}, url = {https://doi.org/10.11648/j.ijhtm.20190302.11}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20190302.11}, abstract = {Tourism has been emerged as one of the effective tools in eradicating poverty. Ethiopia has huge tourism potentials like natural, non-natural, historical and cultural resources. Gambella Region is one of the attractive tourismdestinations located at South West of Ethiopia. But, its tourism industry development is in infant stage. Nonetheless, limited study has carried out on identifying opportunities. Hence, the main objective of this study was identifying opportunities to enhance tourism industry development in the Region. To do so, key informants from three zones, five regional offices and thirteen woredas has purposively selected based on the defined criteria. Altogether, 103 key informants were interviewed besides to field observation. The collected firsthand data were edited, categorized, arranged and organized and encoded into SPSS software version 20. Qualitative data was being analyzed in meaningful content description whereas quantitative data was being analyzed in numerical values. Findings of this study revealed that recruiting trained human power, organizing local tour guide associations, making linkage with tour operators, developing tourist guidebook, installing tourist information centers, enhancing promotion and marketing of tourism destinations, information update, improving infrastructures development, and installing accommodation deliverers are the major opportunities to enhance tourism industry development in the Region.}, year = {2019} }
TY - JOUR T1 - Opportunities to Enhance Tourism Industry Development: Gambella People’s National Regional State, South West Ethiopia AU - Selemon Thomas Fakana AU - Alemken Berihun Mengist Y1 - 2019/11/21 PY - 2019 N1 - https://doi.org/10.11648/j.ijhtm.20190302.11 DO - 10.11648/j.ijhtm.20190302.11 T2 - International Journal of Hospitality & Tourism Management JF - International Journal of Hospitality & Tourism Management JO - International Journal of Hospitality & Tourism Management SP - 18 EP - 24 PB - Science Publishing Group SN - 2640-1800 UR - https://doi.org/10.11648/j.ijhtm.20190302.11 AB - Tourism has been emerged as one of the effective tools in eradicating poverty. Ethiopia has huge tourism potentials like natural, non-natural, historical and cultural resources. Gambella Region is one of the attractive tourismdestinations located at South West of Ethiopia. But, its tourism industry development is in infant stage. Nonetheless, limited study has carried out on identifying opportunities. Hence, the main objective of this study was identifying opportunities to enhance tourism industry development in the Region. To do so, key informants from three zones, five regional offices and thirteen woredas has purposively selected based on the defined criteria. Altogether, 103 key informants were interviewed besides to field observation. The collected firsthand data were edited, categorized, arranged and organized and encoded into SPSS software version 20. Qualitative data was being analyzed in meaningful content description whereas quantitative data was being analyzed in numerical values. Findings of this study revealed that recruiting trained human power, organizing local tour guide associations, making linkage with tour operators, developing tourist guidebook, installing tourist information centers, enhancing promotion and marketing of tourism destinations, information update, improving infrastructures development, and installing accommodation deliverers are the major opportunities to enhance tourism industry development in the Region. VL - 3 IS - 2 ER -