An Analysis of Person Deixis in E-commerce Live-streaming Advertising

Hongya Fan; Haoyang Li

doi:doi:10.11648/j.ijll.20221001.11

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An Analysis of Person Deixis in E-commerce Live-streaming Advertising

Hongya Fan, Haoyang Li

Published in International Journal of Language and Linguistics (Volume 10, Issue 1)

Received: 11 November 2021 Accepted: 5 January 2022 Published: 12 January 2022

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Abstract

Deixis is a significant component of pragmatic study and one of its types is person deixis which plays a crucial role in people’s communication. Person deixis is the reference of a person. Flexible use of person deixis can facilitate interpersonal relationships so as to achieve the goal of communication. Live-streaming advertisers’ discursive practices are investigated from the perspective of person deixis in this paper to examine how the anchor uses the various discourse practices to attract consumers and motivate the purchase desire to buy with the way of qualitative analysis. Findings indicate that the discursive practices of first person deixis help construct the unique characteristics of live-streaming anchors and shorten the social distance between the anchors and the audiences; the discursive practices of the second person deixis is a labor-saving way to refer to every audience and make them have the sense of involvement so as to boost sales; the discursive practices of the third person deixis help anchors modify their commodities as well as lead customers’ attention. Theoretically, this paper is an empirical endeavour towards the analysis of person deixis and practically, it reveals the pragmatic realization of person deixis in virtual sales activities so as to be possibly applicable.

Published in	International Journal of Language and Linguistics (Volume 10, Issue 1)
DOI	10.11648/j.ijll.20221001.11
Page(s)	1-4
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Pragmatics, Person Deixis, E-commerce Live-streaming Advertising

References

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[5]	Yan Huang. Pragmatics [M]. Beijing: Foreign Language Teaching and Research Press, 2009.
[6]	Cruse D A. Meaning in language: an introduction to semantics and pragmatics [M]. New York: Oxford University Press, 2000.
[7]	Peng Yuqing. Pragmatic Analysis of Personal Deixis in Mobile Phone Software Advertising Language [J]. Journal of Heilongjiang Institute of Technology (Comprehensive Edition), 2020 (07): 148-152.
[8]	Rotua Elfrida Pangaribuan, Sondang Manik, Tiara Pasaribu. Deixis Used on Business Brochures Text: A Pragmatics Study [J]. International Journal of English Linguistics, 2015, 5 (5).
[9]	Oliva M. It can be us or you. The desubjectification of viewpoint through person choice in Spanish oral and written media discourse [J]. Journal of Pragmatics, 2020, 163: 4-17.
[10]	Luo Yujia, Liu Fengguang. A Study on Personal Deixis in the Queen's Public Health Crisis Discourse [J]. English Square, 2021 (03): 28-31.
[11]	Feng Guangwu, Ding Jiaolong. The Subjectivity of First-person Self-referring Deixis as Subjects in Classical Chinese [J]. Foreign Language Studies, 2019 (05): 1-6.
[12]	Peng Yuan. Pragmatic Empathy and Discourse Mitigation Achieved Through Personal Deixis: Focusing on Scaffolding Activities [J]. Foreign Languages and Foreign Language Teaching, 2018 (05): 139-146+151.
[13]	Gao Yifeng. Pragmatic Analysis of Personal Deixis in Joy Luck Club from the Perspective of Adaptation Theory [D]. Jilin University, 2018.
[14]	Jiang Bei. An Investigation into Politeness Functions of Person Deixis in Talk Show Intimate Talk with Lijing [D]. Yunnan Normal University, 2017.
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APA Style

Hongya Fan, Haoyang Li. (2022). An Analysis of Person Deixis in E-commerce Live-streaming Advertising. International Journal of Language and Linguistics, 10(1), 1-4. https://doi.org/10.11648/j.ijll.20221001.11

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ACS Style

Hongya Fan; Haoyang Li. An Analysis of Person Deixis in E-commerce Live-streaming Advertising. Int. J. Lang. Linguist. 2022, 10(1), 1-4. doi: 10.11648/j.ijll.20221001.11

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AMA Style

Hongya Fan, Haoyang Li. An Analysis of Person Deixis in E-commerce Live-streaming Advertising. Int J Lang Linguist. 2022;10(1):1-4. doi: 10.11648/j.ijll.20221001.11

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@article{10.11648/j.ijll.20221001.11,
  author = {Hongya Fan and Haoyang Li},
  title = {An Analysis of Person Deixis in E-commerce Live-streaming Advertising},
  journal = {International Journal of Language and Linguistics},
  volume = {10},
  number = {1},
  pages = {1-4},
  doi = {10.11648/j.ijll.20221001.11},
  url = {https://doi.org/10.11648/j.ijll.20221001.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20221001.11},
  abstract = {Deixis is a significant component of pragmatic study and one of its types is person deixis which plays a crucial role in people’s communication. Person deixis is the reference of a person. Flexible use of person deixis can facilitate interpersonal relationships so as to achieve the goal of communication. Live-streaming advertisers’ discursive practices are investigated from the perspective of person deixis in this paper to examine how the anchor uses the various discourse practices to attract consumers and motivate the purchase desire to buy with the way of qualitative analysis. Findings indicate that the discursive practices of first person deixis help construct the unique characteristics of live-streaming anchors and shorten the social distance between the anchors and the audiences; the discursive practices of the second person deixis is a labor-saving way to refer to every audience and make them have the sense of involvement so as to boost sales; the discursive practices of the third person deixis help anchors modify their commodities as well as lead customers’ attention. Theoretically, this paper is an empirical endeavour towards the analysis of person deixis and practically, it reveals the pragmatic realization of person deixis in virtual sales activities so as to be possibly applicable.},
 year = {2022}
}

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TY  - JOUR
T1  - An Analysis of Person Deixis in E-commerce Live-streaming Advertising
AU  - Hongya Fan
AU  - Haoyang Li
Y1  - 2022/01/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijll.20221001.11
DO  - 10.11648/j.ijll.20221001.11
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
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SN  - 2330-0221
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AB  - Deixis is a significant component of pragmatic study and one of its types is person deixis which plays a crucial role in people’s communication. Person deixis is the reference of a person. Flexible use of person deixis can facilitate interpersonal relationships so as to achieve the goal of communication. Live-streaming advertisers’ discursive practices are investigated from the perspective of person deixis in this paper to examine how the anchor uses the various discourse practices to attract consumers and motivate the purchase desire to buy with the way of qualitative analysis. Findings indicate that the discursive practices of first person deixis help construct the unique characteristics of live-streaming anchors and shorten the social distance between the anchors and the audiences; the discursive practices of the second person deixis is a labor-saving way to refer to every audience and make them have the sense of involvement so as to boost sales; the discursive practices of the third person deixis help anchors modify their commodities as well as lead customers’ attention. Theoretically, this paper is an empirical endeavour towards the analysis of person deixis and practically, it reveals the pragmatic realization of person deixis in virtual sales activities so as to be possibly applicable.
VL  - 10
IS  - 1
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Author Information

Hongya Fan

School of Foreign Languages, Shanxi University, Taiyuan, China
Haoyang Li

School of Foreign Languages, Shanxi University, Taiyuan, China

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Plain Text BibTeX RIS

APA Style

Hongya Fan, Haoyang Li. (2022). An Analysis of Person Deixis in E-commerce Live-streaming Advertising. International Journal of Language and Linguistics, 10(1), 1-4. https://doi.org/10.11648/j.ijll.20221001.11

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ACS Style

Hongya Fan; Haoyang Li. An Analysis of Person Deixis in E-commerce Live-streaming Advertising. Int. J. Lang. Linguist. 2022, 10(1), 1-4. doi: 10.11648/j.ijll.20221001.11

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AMA Style

Hongya Fan, Haoyang Li. An Analysis of Person Deixis in E-commerce Live-streaming Advertising. Int J Lang Linguist. 2022;10(1):1-4. doi: 10.11648/j.ijll.20221001.11

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@article{10.11648/j.ijll.20221001.11,
  author = {Hongya Fan and Haoyang Li},
  title = {An Analysis of Person Deixis in E-commerce Live-streaming Advertising},
  journal = {International Journal of Language and Linguistics},
  volume = {10},
  number = {1},
  pages = {1-4},
  doi = {10.11648/j.ijll.20221001.11},
  url = {https://doi.org/10.11648/j.ijll.20221001.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20221001.11},
  abstract = {Deixis is a significant component of pragmatic study and one of its types is person deixis which plays a crucial role in people’s communication. Person deixis is the reference of a person. Flexible use of person deixis can facilitate interpersonal relationships so as to achieve the goal of communication. Live-streaming advertisers’ discursive practices are investigated from the perspective of person deixis in this paper to examine how the anchor uses the various discourse practices to attract consumers and motivate the purchase desire to buy with the way of qualitative analysis. Findings indicate that the discursive practices of first person deixis help construct the unique characteristics of live-streaming anchors and shorten the social distance between the anchors and the audiences; the discursive practices of the second person deixis is a labor-saving way to refer to every audience and make them have the sense of involvement so as to boost sales; the discursive practices of the third person deixis help anchors modify their commodities as well as lead customers’ attention. Theoretically, this paper is an empirical endeavour towards the analysis of person deixis and practically, it reveals the pragmatic realization of person deixis in virtual sales activities so as to be possibly applicable.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - An Analysis of Person Deixis in E-commerce Live-streaming Advertising
AU  - Hongya Fan
AU  - Haoyang Li
Y1  - 2022/01/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijll.20221001.11
DO  - 10.11648/j.ijll.20221001.11
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
SP  - 1
EP  - 4
PB  - Science Publishing Group
SN  - 2330-0221
UR  - https://doi.org/10.11648/j.ijll.20221001.11
AB  - Deixis is a significant component of pragmatic study and one of its types is person deixis which plays a crucial role in people’s communication. Person deixis is the reference of a person. Flexible use of person deixis can facilitate interpersonal relationships so as to achieve the goal of communication. Live-streaming advertisers’ discursive practices are investigated from the perspective of person deixis in this paper to examine how the anchor uses the various discourse practices to attract consumers and motivate the purchase desire to buy with the way of qualitative analysis. Findings indicate that the discursive practices of first person deixis help construct the unique characteristics of live-streaming anchors and shorten the social distance between the anchors and the audiences; the discursive practices of the second person deixis is a labor-saving way to refer to every audience and make them have the sense of involvement so as to boost sales; the discursive practices of the third person deixis help anchors modify their commodities as well as lead customers’ attention. Theoretically, this paper is an empirical endeavour towards the analysis of person deixis and practically, it reveals the pragmatic realization of person deixis in virtual sales activities so as to be possibly applicable.
VL  - 10
IS  - 1
ER  -

Copy | Download