The proposal is to establish, by the method of rhetorical rereading, the possible relations between what Han called infocracy, and its correlated complete digitization of life and the necessary and constitutive rhetoric of democratic practice in general, pointing to the important role that algorithms and the recent and sophisticated means of communication fulfill the constitution and manipulation of the subject and its process of subjectivation, no longer from the calculation of power over life, which Foucault called biopolitics, or even over death, which Mbembe defined as necropolitics, but rather, from an algorithmic calculation, complete, precise, and definitive, of power over human thought or desire and its capacity to dream, which Han called psychopolitics. In this new contemporary technology of governmentality, democratic governments and their rhetoric are late manifestations of the absolute control of information systems over our will that, now through an algorithmic rhetoric, subsumes that democratic rhetoric and turns citizens into consumers, artificially forging convenient understandings of ourselves and the world, reinforcing, at the same time, the narcissistic and self-centered appreciation of what is properly ours and the colonialist aversion to the other, naturalizing a superficial and inauthentic existence, where the criterion of value becomes how many "likes" or followers one can get. In this new “culture of likes", as Han called it, the libidinal energies move away from things and we start to live under the spell and fetish of information. Democracy here is only the delayed, fictional and hallucinatory rationalization and legitimization of an infocratic government that exercises its control from a digital panopticon.
Published in | International Journal of Language and Linguistics (Volume 11, Issue 6) |
DOI | 10.11648/j.ijll.20231106.15 |
Page(s) | 215-224 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2023. Published by Science Publishing Group |
Infocracy, Democratic Rhetoric, Algorithmic Rhetoric, Psychoanalysis, Digital Colonialism, Digital Narcissism
[1] | ALEXY, R. 2005. Teoria da Argumentação Jurídica: A Teoria do Discurso Racional como Teoria da Fundamentação Jurídica. Trad. Zilda Hutchinson Shild Silva. 2. ed. São Paulo: Ed. Landy, 2005. |
[2] | ALLPORT, Gordon. The Nature of Prejudice. New York. Doubleday Anchor Books, 1958. |
[3] | ANDERSON, C. The end of theory: the data deluge makes the scientific method obsolete. wired.com, acesso em 23/08/2023. |
[4] | ARISTÓTELES. Arte Retórica e Arte Poética. Trad. Antonio Pinto Carvalho. São Paulo; Ed. Difusão Européia do Livro, 1959. |
[5] | ARISTÓTELES. Órganon. Trad. E. Bini. Bauru: Edipro, 2005. |
[6] | BAUDRILLARD, J. À Sombra das Maiorias Silenciosas: O Fim do Social e o Surgimento das Massas. Trad. Suely Bastos. São Paulo; Ed. Brasiliense, 1985. |
[7] | CAMPBELL, George. The philosophy of Rhetoric. Carbondale and Edwardsville: Southern Illinois University Press, 1963. |
[8] | CASTRO, Eduardo Viveiros. Metafísicas Canibais: Elementos para uma Antropologia Pós-Estrutural. São Paulo; Ubu Editora, 2018. |
[9] | CÉSAIRE, Aimé. Discours sur le Colonialisme. Paris: Éditions Réclame, 1950. |
[10] | FOCAULT, Michel. As Palavras e as Coisas: Uma Arqueologia das Ciências Humanas. Trad. Salma Tannus Muchail. São Paulo; Ed. Martins Fontes, 2002. |
[11] | FOUCAULT, M. A Ordem do Discurso. Trad. Laura Fraga de Almeida Sampaio. 22a ed. São Paulo: Ed. Loyola, 2012. |
[12] | FREUD, Sigmund. O Tabu da Virgindade (1918) b. Trad. Jayme Salomão. Rio de Janeiro; Ed. Imago, 1974. |
[13] | FREUD, Sigmund. Psicologia de Grupo e Análise do Ego (1921) c. Trad. Jayme Salomão. Rio de Janeiro; Ed. Imago, 1974. |
[14] | FREUD, Sigmund. Sobre o Narcisismo: Uma Introdução (1914) a. Trad. Jayme Salomão. Rio de Janeiro; Ed. Imago, 1974. |
[15] | FREUD, Sigmund. O Mal-Estar na Civilização. Novas Conferências Introdutórias (1930-1936). São Paulo: Companhia das Letras, 2010. |
[16] | FUKS, Betty. O Pensamento Freudiano sobre a Intolerância, in: Psic. Clin, Rio de Janeiro, vol. 19, n. 1, p. 59-73, 2007. |
[17] | GADAMER, Hans-Georg. Verdade e Método I: Traços Fundamentais de uma Hermenêutica Filosófica. Trad. Flávio Paulo Meurer. Rio de Janeiro: Ed. Vozes, 2004. |
[18] | HAN, BYUNG-CHUL. Sociedade do Cansaço. Trad. Enio Paulo Giachini. Petrópolis, RJ; Ed. Vozes, 2017. |
[19] | HAN, BYUNG-CHUL. Psicopolítica: O Neoliberalismo e as Novas Técnicas do Poder. Belo Horizonte: Ed. Âyiné, 2020. |
[20] | HAN, BYUNG-CHUL. No-Cosas: Quiebras del Mundo de Hoy. Madrid: Ed. Taurus, 2021. |
[21] | HAN, BYUNG-CHUL. A Expulsão do Outro. Trad. Lucas Machado. Petrópolis, RJ: Ed. Vozes, 2022a. |
[22] | HAN, BYUNG-CHUL. Infocracia. Madrid: Ed. Taurus, 2022b. |
[23] | HARARI, Y. N. Homo Deus: História Breve do Amanhã. Trad. Bruno Vieira Amaral. Lisboa: PRH Grupo Editorial, 2017. |
[24] | HOVLAND, C. & JANIS, I, & KELLEY, H. Communication and Persuasion: psychological studies of opinion change. New Haven and London: Yale University Press, 1964. |
[25] | INGRAHAM, Chris. Toward an Algorithmic Rhetoric, in: Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World. Hershey, PA, Verhuls-Limbu, Editors, 2014. |
[26] | JORNAL ESTADO DE SÃO PAULO. Facebook chega a 2,13 Bilhões de Usuários em Todo o Mundo. Disponível em: link.estadao.com.br, acesso em 17.08.18. |
[27] | KEMP, Simon. Facebook Statistics and Trends. datareportal.com, access 2/28/23. |
[28] | LACAN, Jacques. O Desejo e sua Interpretação. Porto Alegre; Ed. Associação Psicanalítica de Porto Alegre, 2002. |
[29] | LACAN, Jacques. O Seminário: Livro I: Os Escritos Técnicos de Freud, 1953-1954. Rio de Janeiro; Jorge Zahar Editor, 1996. |
[30] | LANIER, Jaron. Who owns the Future? New York: Ed. Simon & Schuster, 2013. |
[31] | LEFEBVRE, Henri. Lógica Formal/Lógica Dialética. Trad. Carlos Nelson Coutinho. Rio de Janeiro; Ed. Civilização Brasileira, 1975. |
[32] | LIAUZU, Claude. Dictionaire de la Colonisation Française. Paris: Larousse, 2007. |
[33] | MARTINS, André. Uma Violência Silenciosa: Considerações sobre a Perversão Narcísica, in: Cadernos de Psicanálise – CPRJ, Rio de Janeiro, ano 31, n. 22, p37-56, 2009. |
[34] | MOREIRA, Isabela. A Microsoft criou uma Robô que Interage nas Redes Sociais e ela virou Nazista, in: www.revistagalileu.globo.com, 03/24/2018. |
[35] | NIETZSCHE, F. Da Retórica. Trad. Tito Cardoso e Cunha. Lisboa: Ed. Passagens, 1995. |
[36] | ORTEGA, Andrés. Colonialismo Digital, in: Jornal El País de 30/09/2018. |
[37] | OSTERHAMMEL, Jürgen. Colonialism: A Theoretical Overview. NJ: M. Wiener Publishers, 1997. |
[38] | PERELMAN, Chaim. Tratado da Argumentação: A Nova Retórica. Trad. Maria Ermantina Galvão. São Paulo, 2002. |
[39] | RUSSO, Renato. “Índios”, in: Legião Urbana. Álbum Dois. Rio de Janeiro: Emi-Odeon, Brazil, 1986, 4,23 min. |
[40] | SANTOS, Boaventura de S. A Gramática do Tempo: Para uma Nova Cultura Política. 3. ed. São Paulo; Ed. Cortez, 2010. |
[41] | SCHIAPPA, E. GREGG, P, & HEWES, D. The parasocial contact hypothesis. In: Communication Monographs, vol. 72, n. 1, march 2005. |
[42] | SCHIAPPA, E. Can one tv show make a difference? Will and Grace and the parasocial contact hypothesis. In: Journal of Homosexuality, 51 (4), p. 15-37, 2006. |
[43] | SCHIAPPA, Edward. Persistent Question in the Historiography of Early Greek Rhetorical Theory, in: Logos without Rhetoric: The Arts of Language before Plato. Columbia: South Carolina Press, 2017. |
[44] |
TOZETTO, C. Dados Públicos da Maioria dos 2,13 Bi de Usuários do Facebook já Foram Coletados por Terceiros. In |
[45] | TWENGE, J & CAMPBELL, k. The Narcissism Epidemic: Living the Age of Entitlement. Georgia. Free Press, 2009. |
[46] | TOULMIN, S. Os Usos do Argumento. Trad. Reinaldo Guarany. São Paulo: Ed. Martins Fontes, 2006. |
APA Style
de Marsillac, N., Pedro Ribeiro, E. (2023). Democracy, Infocracy and the Challenges of Algorithmization to Democratic Rhetoric: The Digital Narcissism and Colonialism. International Journal of Language and Linguistics, 11(6), 215-224. https://doi.org/10.11648/j.ijll.20231106.15
ACS Style
de Marsillac, N.; Pedro Ribeiro, E. Democracy, Infocracy and the Challenges of Algorithmization to Democratic Rhetoric: The Digital Narcissism and Colonialism. Int. J. Lang. Linguist. 2023, 11(6), 215-224. doi: 10.11648/j.ijll.20231106.15
AMA Style
de Marsillac N, Pedro Ribeiro E. Democracy, Infocracy and the Challenges of Algorithmization to Democratic Rhetoric: The Digital Narcissism and Colonialism. Int J Lang Linguist. 2023;11(6):215-224. doi: 10.11648/j.ijll.20231106.15
@article{10.11648/j.ijll.20231106.15, author = {Narbal de Marsillac and Emmanuel Pedro Ribeiro}, title = {Democracy, Infocracy and the Challenges of Algorithmization to Democratic Rhetoric: The Digital Narcissism and Colonialism}, journal = {International Journal of Language and Linguistics}, volume = {11}, number = {6}, pages = {215-224}, doi = {10.11648/j.ijll.20231106.15}, url = {https://doi.org/10.11648/j.ijll.20231106.15}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20231106.15}, abstract = {The proposal is to establish, by the method of rhetorical rereading, the possible relations between what Han called infocracy, and its correlated complete digitization of life and the necessary and constitutive rhetoric of democratic practice in general, pointing to the important role that algorithms and the recent and sophisticated means of communication fulfill the constitution and manipulation of the subject and its process of subjectivation, no longer from the calculation of power over life, which Foucault called biopolitics, or even over death, which Mbembe defined as necropolitics, but rather, from an algorithmic calculation, complete, precise, and definitive, of power over human thought or desire and its capacity to dream, which Han called psychopolitics. In this new contemporary technology of governmentality, democratic governments and their rhetoric are late manifestations of the absolute control of information systems over our will that, now through an algorithmic rhetoric, subsumes that democratic rhetoric and turns citizens into consumers, artificially forging convenient understandings of ourselves and the world, reinforcing, at the same time, the narcissistic and self-centered appreciation of what is properly ours and the colonialist aversion to the other, naturalizing a superficial and inauthentic existence, where the criterion of value becomes how many "likes" or followers one can get. In this new “culture of likes", as Han called it, the libidinal energies move away from things and we start to live under the spell and fetish of information. Democracy here is only the delayed, fictional and hallucinatory rationalization and legitimization of an infocratic government that exercises its control from a digital panopticon. }, year = {2023} }
TY - JOUR T1 - Democracy, Infocracy and the Challenges of Algorithmization to Democratic Rhetoric: The Digital Narcissism and Colonialism AU - Narbal de Marsillac AU - Emmanuel Pedro Ribeiro Y1 - 2023/12/26 PY - 2023 N1 - https://doi.org/10.11648/j.ijll.20231106.15 DO - 10.11648/j.ijll.20231106.15 T2 - International Journal of Language and Linguistics JF - International Journal of Language and Linguistics JO - International Journal of Language and Linguistics SP - 215 EP - 224 PB - Science Publishing Group SN - 2330-0221 UR - https://doi.org/10.11648/j.ijll.20231106.15 AB - The proposal is to establish, by the method of rhetorical rereading, the possible relations between what Han called infocracy, and its correlated complete digitization of life and the necessary and constitutive rhetoric of democratic practice in general, pointing to the important role that algorithms and the recent and sophisticated means of communication fulfill the constitution and manipulation of the subject and its process of subjectivation, no longer from the calculation of power over life, which Foucault called biopolitics, or even over death, which Mbembe defined as necropolitics, but rather, from an algorithmic calculation, complete, precise, and definitive, of power over human thought or desire and its capacity to dream, which Han called psychopolitics. In this new contemporary technology of governmentality, democratic governments and their rhetoric are late manifestations of the absolute control of information systems over our will that, now through an algorithmic rhetoric, subsumes that democratic rhetoric and turns citizens into consumers, artificially forging convenient understandings of ourselves and the world, reinforcing, at the same time, the narcissistic and self-centered appreciation of what is properly ours and the colonialist aversion to the other, naturalizing a superficial and inauthentic existence, where the criterion of value becomes how many "likes" or followers one can get. In this new “culture of likes", as Han called it, the libidinal energies move away from things and we start to live under the spell and fetish of information. Democracy here is only the delayed, fictional and hallucinatory rationalization and legitimization of an infocratic government that exercises its control from a digital panopticon. VL - 11 IS - 6 ER -