In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.
| Published in | International Journal of European Studies (Volume 3, Issue 1) |
| DOI | 10.11648/j.ijes.20190301.11 |
| Page(s) | 1-7 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2019. Published by Science Publishing Group |
Cynicism, Organizational Commitment, Organizational Change, Negative Attitude, Resistance
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APA Style
Hira Toheed, Jamshid Ali Turi, Muhammad Ismail Ramay. (2019). Exploring the Consequences of Organizational Cynicism. International Journal of European Studies, 3(1), 1-7. https://doi.org/10.11648/j.ijes.20190301.11
ACS Style
Hira Toheed; Jamshid Ali Turi; Muhammad Ismail Ramay. Exploring the Consequences of Organizational Cynicism. Int. J. Eur. Stud. 2019, 3(1), 1-7. doi: 10.11648/j.ijes.20190301.11
AMA Style
Hira Toheed, Jamshid Ali Turi, Muhammad Ismail Ramay. Exploring the Consequences of Organizational Cynicism. Int J Eur Stud. 2019;3(1):1-7. doi: 10.11648/j.ijes.20190301.11
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Download@article{10.11648/j.ijes.20190301.11,
author = {Hira Toheed and Jamshid Ali Turi and Muhammad Ismail Ramay},
title = {Exploring the Consequences of Organizational Cynicism},
journal = {International Journal of European Studies},
volume = {3},
number = {1},
pages = {1-7},
doi = {10.11648/j.ijes.20190301.11},
url = {https://doi.org/10.11648/j.ijes.20190301.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijes.20190301.11},
abstract = {In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.},
year = {2019}
}
TY - JOUR T1 - Exploring the Consequences of Organizational Cynicism AU - Hira Toheed AU - Jamshid Ali Turi AU - Muhammad Ismail Ramay Y1 - 2019/03/14 PY - 2019 N1 - https://doi.org/10.11648/j.ijes.20190301.11 DO - 10.11648/j.ijes.20190301.11 T2 - International Journal of European Studies JF - International Journal of European Studies JO - International Journal of European Studies SP - 1 EP - 7 PB - Science Publishing Group SN - 2578-9562 UR - https://doi.org/10.11648/j.ijes.20190301.11 AB - In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising. VL - 3 IS - 1 ER -
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