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Anthropocentrism of the Earth and Mankind in Modern World of Science and Technology
Issue:
Volume 3, Issue 6, December 2017
Pages:
76-81
Received:
26 January 2017
Accepted:
16 February 2017
Published:
31 October 2017
Abstract: Mankind regards itself as the most important and central factor in the universe. Technological advances in Astronomy have deprived mankind of anthropocentrism of his planet, the Earth. Mankind is now left to take an open-minded view of our uniqueness or lack thereof in the universe with intensive search for intelligent life elsewhere in the universe to claim anthropocentrism or not. The significance of the paper is that search for intelligent life elsewhere in the universe is a futile exercise costing billions of dollars considering the astronomical factors involved vis – a – vis Veda which establishes that life in physical form exists only in this world in universe and there need be no apprehension of mankind’s anthropocentrism.
Abstract: Mankind regards itself as the most important and central factor in the universe. Technological advances in Astronomy have deprived mankind of anthropocentrism of his planet, the Earth. Mankind is now left to take an open-minded view of our uniqueness or lack thereof in the universe with intensive search for intelligent life elsewhere in the univers...
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Game Theory Analysis on the Incentive Mechanism of Technology Innovation Diffusion in the High-tech Zone
Issue:
Volume 3, Issue 6, December 2017
Pages:
82-86
Received:
28 February 2017
Accepted:
26 April 2017
Published:
31 October 2017
Abstract: By constructing and analyzing the incentive model of technology innovation diffusion in high-tech zone, it is found out that the traditional incentive mechanism will lead technology innovation diffusion into “Prisoner’s Dilemma”, and asymmetrical information’s merely direct incentive to the technology diffusion will result in incentive distortion. Thus, the improved incentive mechanism model based on pooling of interests in high-tech zone is brought forward, and the relevant factors influencing the level of innovation diffusion are obtained. There is a further conclusion that the design of incentive contract and incentive coefficient in high-tech zone should accord to the different innovation ability and the marginal income between the enterprises during diffusion respectively.
Abstract: By constructing and analyzing the incentive model of technology innovation diffusion in high-tech zone, it is found out that the traditional incentive mechanism will lead technology innovation diffusion into “Prisoner’s Dilemma”, and asymmetrical information’s merely direct incentive to the technology diffusion will result in incentive distortion. ...
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National Image: Construction and Identification in Chinese Kungfu Movie
Issue:
Volume 3, Issue 6, December 2017
Pages:
87-91
Received:
8 October 2017
Accepted:
27 October 2017
Published:
20 November 2017
Abstract: In recent years, Chinese movie crouching tiger, hidden dragon, hero, etc. through Hollywood’s doors."Kungfu" has become a symbol of China's national image in the world. In fact, as early as the 1970s, China's kungfu had spread to overseas, but the people with excellent fighting skills were usually the devil and bad guys at that time. In the 21st century, the spread of China's kungfu towards a new stage: both performances and films are widely popular among overseas audiences. Kungfueven has become one of the most representative Chinese culture symbols, which brings a kind of visual wonders to the world.
Abstract: In recent years, Chinese movie crouching tiger, hidden dragon, hero, etc. through Hollywood’s doors."Kungfu" has become a symbol of China's national image in the world. In fact, as early as the 1970s, China's kungfu had spread to overseas, but the people with excellent fighting skills were usually the devil and bad guys at that time. In the 21st ce...
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Review of Research on Evaluation of the Original Innovation Ability
Issue:
Volume 3, Issue 6, December 2017
Pages:
98-101
Received:
7 November 2017
Accepted:
16 November 2017
Published:
5 December 2017
Abstract: This paper reviews the domestic and foreign researches on the evaluation of innovation, original innovation and original innovation ability, and based on the comparison of time with foreign research, focuses on the research and development on the original innovation ability in China, Several of the major up-to-date aspects of China's assessment of the original innovation capacity.
Abstract: This paper reviews the domestic and foreign researches on the evaluation of innovation, original innovation and original innovation ability, and based on the comparison of time with foreign research, focuses on the research and development on the original innovation ability in China, Several of the major up-to-date aspects of China's assessment of ...
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Customer Perception and Influence of Media Campaigns on Retail Banking Products’ Patronage: A Study of Firstbank of Nigeria Ltd
Abah Mercy John,
Danaan Godfrey,
Ali Andesikuteb Yakubu
Issue:
Volume 3, Issue 6, December 2017
Pages:
102-108
Received:
2 June 2017
Accepted:
19 June 2017
Published:
7 December 2017
Abstract: This study examines Customer Perception and Influence of Media Campaigns on Retail Banking in Nigeria: A study of First Bank of Nigeria Ltd adverts. It is aimed at identifying various media used by First Bank of Nigeria Ltd in reaching out to its customers; determining the influence of media campaigns on the customers; determining the perception of the customers towards the bank’s advertisement. A survey research method was used; data was obtained from both primary and secondary. A total of hundred (100) questionnaires were purposively administered to selected customers of Bukuru branch of the bank to elicit information on their perception on its products and services and the efficacy of the various media adverts. The theory used for this study is Cultivation perception of Social Reality theory, which states that the audience should pay attention to mass communication messages, learn the contents of the messages and make appropriate changes in attitudes or beliefs or produce the desired behavioural responses. Uses and Gratification theory was used to examine how media consumers are influenced by the content. The study found that First Bank’s placement of adverts in the television, radio, newspapers, internet and billboards influence the customers’ perception on their products and services and recommends that, more of these media campaigns should be undertaken by the Bank to increase her level of profitability.
Abstract: This study examines Customer Perception and Influence of Media Campaigns on Retail Banking in Nigeria: A study of First Bank of Nigeria Ltd adverts. It is aimed at identifying various media used by First Bank of Nigeria Ltd in reaching out to its customers; determining the influence of media campaigns on the customers; determining the perception of...
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