Archive:: International Journal of Data Science and Analysis:: Science Publishing Group

Volume 10, Issue 4, August 2024

Research Article
Exploring Customer Insight Analytics with Descriptive Methodology: A Case Study of Adventure Hardware Group

Lucky Ehizojie^*, Robert Okiyi, Solomon Olusakin Akindipe, Solomon Adebayo, Chukwu Nwachukwu, David Hector, Tayo Tomiwa, Abiola Samuel Ajayi

Issue: Volume 10, Issue 4, August 2024

Pages: 61-76

Received: 28 January 2024

Accepted: 11 June 2024

Published: 20 September 2024

DOI: 10.11648/j.ijdsa.20241004.11

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Abstract: In contemporary business, understanding consumer behavior is essential, giving firms the knowledge needed to make educated decisions and improve customer experiences. Hence, the main objective of this research is to conduct an assessment of retail outlets adaptation to changes in customer preferences to uncover profit opportunities and take advanta... Show More

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Research Article
A Pandemic of Mental Health: Evidence from the U.S.

Ed Coleman, Jhavon Innocent, Sarah Kircher, Hugo Moisés Montesinos-Yufa^*, McKade Trauger

Issue: Volume 10, Issue 4, August 2024

Pages: 77-85

Received: 30 July 2024

Accepted: 26 August 2024

Published: 26 September 2024

DOI: 10.11648/j.ijdsa.20241004.12

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Abstract: The direct impact of the COVID-19 pandemic and the indirect impact of the ensuing economic and political response have affected the United States on a large scale. We document a substantial surge in anxiety and depression symptoms from 2019 to 2020 driven by the young adult population, indicating a disproportional indirect impact on the young. Mult... Show More

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