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Priority Identification for Improving Product Quality as Marketing Strategy
Mugiono Mugiono,
Sirajuddin Omsa,
Marjam Desma Rahadhini,
Nur Hilal
Issue:
Volume 4, Issue 2, June 2018
Pages:
37-43
Received:
13 February 2018
Accepted:
8 April 2018
Published:
17 May 2018
Abstract: This study aims to produce an outcome of a draft policy to improve the quality of fish nugget made by Melati Business Group (MBG) in Makassar City. By Implementing the suggested policy, it is expected not only can improve the quality of fish nuggets, but also may increase customer buying interest, as well as increase income and welfare of its members. The draft of policy regarding service quality improvement is made by PFI (Priorities for Improvement) analysis method, using gap analysis method to 10 (ten) product quality attributes that have been identified. In addition, mapping is done by using Cartesian diagram to determine the attributes position in each quadrant. Data collection is done by distributing questionnaires to customers in 7 (seven) regions who have consumed fish nuggets made by MBG. They are also interviewed and observed directly in their location. Those 7 regions are South Celebes, East Java, West Celebes, North Celebes, Central Celebes, Bali, and West Nusa Tenggara. The results show that the attributes that must be put in the high priority in regards to the product quality improvement are the expiration date, followed by the successive identity of the producer, the information about the product content, and the product coating materials.
Abstract: This study aims to produce an outcome of a draft policy to improve the quality of fish nugget made by Melati Business Group (MBG) in Makassar City. By Implementing the suggested policy, it is expected not only can improve the quality of fish nuggets, but also may increase customer buying interest, as well as increase income and welfare of its membe...
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Economic Effects of Product Packaging on Consumer Shopping Behavior: The Case of Lebanon
Bassam Charif Hamdar,
Mona Al Dana,
Ghida Al Chawa
Issue:
Volume 4, Issue 2, June 2018
Pages:
44-47
Received:
10 April 2018
Accepted:
26 April 2018
Published:
19 May 2018
Abstract: In today's competitive market place, it's harder than ever to attract a consumer's attention. It's estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product. The discipline of package design focuses on producing a container that will get noticed. By skillfully teaming colorful graphics, a unique shape, or any other eye-arresting method, the package designer is a key player in any company's marketing effort. No matter how beneficial the product inside the container may be, unless a consumer decides to pick it up, that product will never get tested. Moreover, many studies indicate that consumers have high motivation to pay for Packaging related to energy efficient products. Subsequently; the pristine packaging color-coded, which designed by professionals to be the silent salesman of the brand, undoubtedly, has considerable impact on the purchasing decision. The objective of this study is to determine the impact of packaging on customer’s buying behavior. Data have been collected through a questionnaire and analyzed using the SPSS software. Furthermore, a sample of 200 respondents has been utilized to indicate that design packaging has a critical role to play in the consumption of products in Lebanon. Additionally, the results of the study reflected that packaging, especially, Color and Wrapping Design play a vital role in the decision buying process of the consumer.
Abstract: In today's competitive market place, it's harder than ever to attract a consumer's attention. It's estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product. The discipline of package design focuses on producing a container that will get not...
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Successfully Managing the Hidden Danger of Rapid Growth: Theoretical Framework, Measurement Tools, and Practical Applications
Eric Flamholtz,
Yvonne Randle,
Simon Kuang Yaojun,
Tony Wong Xiaohong,
Ivy Sun Qian
Issue:
Volume 4, Issue 2, June 2018
Pages:
48-56
Received:
23 April 2018
Accepted:
31 May 2018
Published:
14 June 2018
Abstract: All business organizations seek growth. Very rapid growth is celebrated as an indication of organizational success. But while growth in general, is good, too much growth too rapidly can be a very serious problem for organizations if they do not manage it appropriately. This problem is termed the “hidden dangers” of very rapid growth. Based upon decades of experience and research, this article examines how a company can identify and assess the severity of the dangers of too rapid growth. Accordingly, the article identifies the ten most common organizational growing pains; presents a method for measuring their severity and interpreting the degree of risk posed by of various “levels” (numerical scores) of growing pains; examines a case example of a company dealing with growing pains; and proposes some practical actions steps to reduce growing pains and their related risks (danger). The article proposes that the optimal strategy for a firm that anticipates rapid growth is to build an infrastructure sufficient for the size of the organization it anticipates becoming prior to actually reaching that size.
Abstract: All business organizations seek growth. Very rapid growth is celebrated as an indication of organizational success. But while growth in general, is good, too much growth too rapidly can be a very serious problem for organizations if they do not manage it appropriately. This problem is termed the “hidden dangers” of very rapid growth. Based upon dec...
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Big Data in Healthcare Management: A Review of Literature
Senthilkumar SA,
Bharatendara K Rai,
Amruta A Meshram,
Angappa Gunasekaran,
Chandrakumarmangalam S
Issue:
Volume 4, Issue 2, June 2018
Pages:
57-69
Received:
4 March 2018
Accepted:
3 May 2018
Published:
3 July 2018
Abstract: A systematic literature review of papers on big data in healthcare published between 2010 and 2015 was conducted. This paper reviews the definition, process, and use of big data in healthcare management. Unstructured data are growing very faster than semi-structured and structured data. 90 percentages of the big data are in a form of unstructured data, major steps of big data management in healthcare industry are data acquisition, storage of data, managing the data, analysis on data and data visualization. Recent researches targets on big data visualization tools. In this paper the authors analysed the effective tools used for visualization of big data and suggesting new visualization tools to manage the big data in healthcare industry. This article will be helpful to understand the processes and use of big data in healthcare management.
Abstract: A systematic literature review of papers on big data in healthcare published between 2010 and 2015 was conducted. This paper reviews the definition, process, and use of big data in healthcare management. Unstructured data are growing very faster than semi-structured and structured data. 90 percentages of the big data are in a form of unstructured d...
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Scenarios for Change Management Models of the Audit Process of the State Audit Office of Vietnam
Issue:
Volume 4, Issue 2, June 2018
Pages:
70-78
Received:
15 June 2018
Accepted:
3 July 2018
Published:
26 July 2018
Abstract: The audit process of the State Audit Office of Vietnam (SAV) is inadequate in several ways. This may have a negative influence on the quality and effectiveness of the performance of the SAV. Changing the SAV audit process is thus a strategy that has the potential to contribute significantly to the SAV development. The purpose of this paper is to develop scenarios for change management models of SAV’s audit process in order to identify the most possible scenario which represents the most advantageous and positive features of the change model of SAV audit process. This paper presents literature underpinning the identification of the key driving forces involved in shifting SAV’s audit process and document review to be employed during the research. The research has identified and assessed four different but plausible scenarios based on the major drivers of systems and social forces combined with international auditing standards. The Australian public sector auditing model, which may portray to some extent the characteristics of scenario 1 (international auditing standards and technology-driven system), represents the most desirable prospect. It is expected that this research will contribute to the development of an effective audit process for SAV which serves as a mechanism to ensure the transparency, and effectiveness of public sector expenditure.
Abstract: The audit process of the State Audit Office of Vietnam (SAV) is inadequate in several ways. This may have a negative influence on the quality and effectiveness of the performance of the SAV. Changing the SAV audit process is thus a strategy that has the potential to contribute significantly to the SAV development. The purpose of this paper is to de...
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