Research Article
Review on: Factors Affecting Rural-Urban Poverty in Ethiopia
Shibeshi Fekadu Tolesa,
Gizaw Fetene Zeleke
Issue:
Volume 8, Issue 4, December 2023
Pages:
108-112
Received:
27 September 2023
Accepted:
16 October 2023
Published:
28 October 2023
Abstract: Agriculture is the backbone of Ethiopian Economy and agricultural production is the source of livelihood for millions of Ethiopians, especially for those in rural areas. Different factors are likely affecting the economic status of rural population of Ethiopia. Specifically, six major factors that are highlighted as contributing to the exasperation of poverty in Ethiopia include: low agricultural production, low non-farm income, low education and poor health, high population growth and weak institutional structures. Poverty is widespread in Ethiopia with a significant proportion of the population lacking the basic necessities of life, such as lack of food, decent clothing, and shelter. In addition, climatic factors, health status of the community, environmental degradation, technological adoption, farming system, and farm size, land degradation, population growth, inappropriate water management, unemployment and lack of income, weak urban governance, low access to education, low access to credit services, and so on, this are the factors that affect rural-urban poverties in Ethiopia. Different authors are used different models like binary logistic regression, variance and multiple regressions, probit regression model. And the model results showed that household education status, dependency ratio, residential area, and access to credit, household size, livestock and farm land ownership, sex of households, age of household head, and land size. Generally, the risk of poverty increases with family size both in urban and rural of Ethiopia.
Abstract: Agriculture is the backbone of Ethiopian Economy and agricultural production is the source of livelihood for millions of Ethiopians, especially for those in rural areas. Different factors are likely affecting the economic status of rural population of Ethiopia. Specifically, six major factors that are highlighted as contributing to the exasperation...
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Research Article
The Impact of Brand Awareness and Brand Perceived Quality Towards Purchase Intention of Mobile Phone from Customers View in Ethiopia
Alemayehu Bakalo*,
Chalchissa Amantie
Issue:
Volume 8, Issue 4, December 2023
Pages:
113-120
Received:
10 November 2023
Accepted:
28 November 2023
Published:
11 December 2023
Abstract: The aim of this study is to examine brand awareness, perceived quality toward purchase intention of customer in mobile phone. The study employed explanatory research design. The convenience sampling techniques used to collect data from 386 respondents. Data collected through closed ended questionnaire with five alternative responses. The data were analyzed by using structural equation (SEM). The result shows that brand awareness is positively related to purchase intention, indicating increased likelihood of considering and intending to purchase products or services from a brand. Brand awareness and perceived quality suggest increased customer trust, an improved brand image, and a higher likelihood of purchase. Researchers suggest that includes other variables, such as brand loyalty, image, and demographics, could also influence these relationships with brand awareness and purchase intention. Use different methodologies, such as surveys and questionnaires, can provide complementary insights. Future researchers will focus to assess the strength and generalizability of the findings. Additionally, considering external factors like marketing campaigns, competitive landscapes, and economic conditions that indicates customers purchase intention.
Abstract: The aim of this study is to examine brand awareness, perceived quality toward purchase intention of customer in mobile phone. The study employed explanatory research design. The convenience sampling techniques used to collect data from 386 respondents. Data collected through closed ended questionnaire with five alternative responses. The data were ...
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