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A Case Study Concerning the Strategic Plan: V2020 of Chosun University
Issue:
Volume 1, Issue 4, December 2013
Pages:
43-57
Received:
1 September 2013
Published:
20 October 2013
Abstract: This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.
Abstract: This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic...
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Customers’ Satisfaction about Services Quality & Services Provided by BASIC Bank Ltd. - A Study on Khulna
Md. Ariful Islam,
Proshenjit Ghosh,
Md. Rayhan Islam,
Mithun Sarker
Issue:
Volume 1, Issue 4, December 2013
Pages:
58-73
Received:
3 October 2013
Published:
10 November 2013
Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. From the study it is found that significant portion of customers is businessman and private service holder. The customers’ satisfaction level towards the overall performance level is quite better. The most positive response factors are products (Average mean value 4.41), procedures of services (average mean score 3.99, charges (average mean score 4.00) and performance of the employee (average mean value 4.11). They are neutral in rate of interest (average mean score 3.67) and physical environment and support (average mean value 3.60). In the last part analysis of the variation in opinion due to demographic difference, it is found that the businessmen are more satisfied by the overall services of BASIC Bank Ltd, Khulna Branch than the service holders. And the customer whose income is between TK. 10000-40000 is more satisfied than the other two groups on average. Moreover, customers whose income is between TK.40000-80000 is less satisfied on average of the six factors. So BASIC Bank Ltd, Khulna Branch need to be concern to remove their dissatisfaction through adopting new mechanism and it will help the bank win customers and increase their profitability.
Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization...
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The Role of Small and Medium Enterprises in Managing Intellectual Property in Kenya: A Case of Gifted Hands
Issue:
Volume 1, Issue 4, December 2013
Pages:
74-80
Received:
1 November 2013
Published:
20 November 2013
Abstract: Intellectual property delivers core competencies, which fuels long-term sustainable competitive advantage. This study sought to determine the role of SME’s in managing intellectual property in Kenya. The study was done on one organization to allow an in-depth analysis. To achieve the main objective of this study, the study was guided by four specific objectives including the determination of how Small and Medium Enterprises create awareness on intellectual property management in Kenya; establishing the extent to which Small and Medium Enterprises fund intellectual property management in Kenya; determining how Small and Medium Enterprises assist the government in formulating policies on intellectual property management in Kenya and establishing the contribution of Small and Medium Enterprises to innovation and inventions in Kenya. The research adopted a descriptive survey. Descriptive research design was chosen because it enabled the researcher to generalise the findings to a larger population. The population of this study comprised the employees at Gifted Hands Limited. From study findings, the study concludes that community workshops should be held to raise awareness of the economic importance of intellectual property and to increase stakeholders’ participation in the intellectual property policy making process. Further the study concludes that to be acceptable, any system of intellectual property rights has to strike a balance on the one hand, between providing incentives and rewards to the rights holder and on the other hand facilitate access to, and widespread diffusion and adoption of the fruits of creativity and innovation. Finally, in order for a firm to effectively manage its intellectual property it needs to establish a comprehensive policy which will provide guidelines on how to handle intellectual property and that the costs of patenting are generally perceived as one of the greatest barriers for SME.
Abstract: Intellectual property delivers core competencies, which fuels long-term sustainable competitive advantage. This study sought to determine the role of SME’s in managing intellectual property in Kenya. The study was done on one organization to allow an in-depth analysis. To achieve the main objective of this study, the study was guided by four specif...
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Comparative Analysis of Enterprises of Covering Floors and Walls by Applying the Radar Charts Methodology
Miguel Angel Pérez Benedito
Issue:
Volume 1, Issue 4, December 2013
Pages:
81-87
Received:
21 November 2013
Published:
20 December 2013
Abstract: The radial chart is a graphic that shows the financial situation of different management areas displayed on it. So we can take decisions in order to get company goals and to measure their effects through the obtained indicators from the application of sine and cosine theorem. The effects are multidirectional, so it is possible to see how the decision taken by a management area affects the display on the radial chart. At same time, the financial structure is linked to geometric figures obtained when the maturation average periods are measured on a radial axis.
Abstract: The radial chart is a graphic that shows the financial situation of different management areas displayed on it. So we can take decisions in order to get company goals and to measure their effects through the obtained indicators from the application of sine and cosine theorem. The effects are multidirectional, so it is possible to see how the decisi...
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Customer Satisfaction and Customer Loyalty through Service Quality Evaluated under SERVQUAL Model- A study on Banking Industries of Bangladesh
Md. Ariful Islam,
Kh. Fahim Hossain,
Md. Rayhan Islam,
Mahmudul Hasan Siddiqui
Issue:
Volume 1, Issue 4, December 2013
Pages:
88-97
Received:
7 December 2013
Published:
30 December 2013
Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. From the study it is found that significant portion of customers is businessman and private service holder. The customers’ satisfaction level towards the overall performance level is quite better. The most positive response factors are products (Average mean value 4.41), procedures of services (average mean score 3.99, charges (average mean score 4.00) and performance of the employee (average mean value 4.11). They are neutral in rate of interest (average mean score 3.67) and physical environment and support (average mean value 3.60). In the last part analysis of the variation in opinion due to demographic difference, it is found that the businessmen are more satisfied by the overall services of BASIC Bank Ltd, Khulna Branch than the service holders. And the customer whose income is between TK. 10000-40000 is more satisfied than the other two groups on average. Moreover, customers whose income is between TK.40000-80000 is less satisfied on average of the six factors. So BASIC Bank Ltd, Khulna Branch need to be concern to remove their dissatisfaction through adopting new mechanism and it will help the bank win customers and increase their profitability.
Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization...
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Status of the Development of Corporate Social Responsibility in China and Suggested Countermeasures for Improvement
Issue:
Volume 1, Issue 4, December 2013
Pages:
98-103
Received:
11 November 2013
Published:
20 January 2014
Abstract: There is a growing recognition that firms that practice Corporate Social Responsibility (hereinafter referred to as CSR) actively perform better both socially and economically than those that are inactive. In China, CSR has drawn increasing attention in recent years. Despite the progress which has been achieved, CSR in China is still in its infancy. This paper traces the emergence and evolution of the concept of CSR and points out the CSR progress that China has achieved and the problems that China is facing now. It is suggested that joint efforts should be made by the government, corporations, media, and NGOs to form a mature CSR system with Chinese characteristics.
Abstract: There is a growing recognition that firms that practice Corporate Social Responsibility (hereinafter referred to as CSR) actively perform better both socially and economically than those that are inactive. In China, CSR has drawn increasing attention in recent years. Despite the progress which has been achieved, CSR in China is still in its infancy...
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