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Monitoring and Evaluation Framework for Veterinary Policy: A Case of Veterinary Services in South Sudan
Salah Khatir Jubarah,
Isaac Aleardo Paul
Issue:
Volume 9, Issue 1, March 2021
Pages:
1-14
Received:
30 November 2020
Accepted:
29 December 2020
Published:
12 January 2021
Abstract: Effective and efficient veterinary services in implementing specific disease control measures and disease surveillance, entails monitoring and evaluation system to be integrated into its budgeted policy framework and strategic plan, a system that keeps the directorate of veterinary services in a mode of action-reflection-action. The guiding principles for the envisaged monitoring and evaluation should include, identification and establishment of veterinary services baseline data; adaptation of result-based decisions and management. While it address measurement of performance, data collection and analysis, reporting, reviews and institutional arrangement. The operationalization of monitoring and evaluation framework for the directorate of veterinary services is to be based on the logical approach of inputs, process, output, outcomes and impact indicators. The collected data on each indicator should be analyzed and summarized in the progress reports of the directorate and be reviewed periodically. However, veterinary health projects and nongovernmental organizations should develop their own indicators in a logical frame. Standard data collection and reporting system have to be developed by key stakeholders, however, animal health survey may be disaggregated. Monitoring and evaluation framework for veterinary policy identifies sources for data generation. It suggest that in absence of baseline data, a pilot survey may be undertaken, and that veterinary policy may be assessed under a join implementation review, animal health expenditure review, budgetary and development fund reviews. However, the envisaged monitoring and evaluation framework emphasizes duties and responsibilities of the directorate of veterinary services in generating a quality data, and in establishment of a unit for veterinary statistic which fosters information culture and promote information demand. Furthermore, it undertake progress review, effect prediction and identification of essential policy adjustment, as well as, it measures progress and it determine as to whether veterinary services and animal health actors are meeting their goals or not.
Abstract: Effective and efficient veterinary services in implementing specific disease control measures and disease surveillance, entails monitoring and evaluation system to be integrated into its budgeted policy framework and strategic plan, a system that keeps the directorate of veterinary services in a mode of action-reflection-action. The guiding princip...
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Impact of Work Ethics and Work Environment on Project Success with the Moderating Role of Job Engagement
Muhammad Hayat,
Muhammad Shakeel,
Bo Chen
Issue:
Volume 9, Issue 1, March 2021
Pages:
15-25
Received:
15 December 2020
Accepted:
7 January 2021
Published:
15 January 2021
Abstract: There are many projects going on in global business. Work ethics and work environment is very important because employee’s behavior strongly contribute to the success of the project in global business. The objective of this study to examine the impact of work ethics work environment with moderating role of job engagement on project success in project-based organization of Pakistan. Survey method is used to collect data from the managers along with their employees from different organizations in Islamabad and Rawalpindi, Pakistan. Managers are selected because they are considered the most knowledgeable personnel of the organizations who can provide reliable data. A structured questionnaire was distributed among 250 targeted individuals’ through covariance sampling technique. The questionnaire was followed by the interview to overcome the ambiguities. The response rate was 96.4% which shows the interest of the targeted population and the importance of the study. To check the reliability, we applied internal consistency reliability, correlation. Furthermore, to test the posit hypothesis, was used regression analysis as a statistical analysis technique for measuring the nature and intensity of relationship between work ethics, working environment, work engagement and project success. The study shows that there is a positive direct relation between independent and dependent variables like work ethics, work environment, work engagement and project success. The study concludes that work ethics and work environment is very important for project success. The current study leads to the solid awareness towards the identification of work ethics, working environment, work engagement and their association with the project success.
Abstract: There are many projects going on in global business. Work ethics and work environment is very important because employee’s behavior strongly contribute to the success of the project in global business. The objective of this study to examine the impact of work ethics work environment with moderating role of job engagement on project success in proje...
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The Mechanism of How Integrated Marketing Communications Influence on the Chinese Online Customer’s Repurchase Intention
Shin Kwangyong,
Zhongtian Shen,
Haekun Shin,
Shiyao Zhang,
Ke Chen,
Lijie Li
Issue:
Volume 9, Issue 1, March 2021
Pages:
26-38
Received:
29 December 2020
Accepted:
19 January 2021
Published:
25 January 2021
Abstract: The competition in the online shopping industry is becoming intense. Compared with creating new customers, improving customer stickiness and repurchase intention is more important for the long-term development of E-commerce enterprises. At the same time, with the development of information technology, e-commerce platforms have more multiple channels to communicate with consumers timely. Thus, Integrated Marketing Communication, which is a more effective marketing strategy to E-commerce platform, obtained more attention. The aim of this paper was to clarify the path of Integrated Marketing Communications influence on online customer’s repurchase intention. We collected data by taking 514 questionnaires of e-commerce users who have experience of online shopping in China. This paper used SPSS22.0 and AMOS24.0 data processing software to study the relationship between Integrated Marketing Communications (IMC), and customer satisfaction and online customer’s repurchase intention. The mechanism by which IMC worked in the relationship was also explored. The results showed that IMC has a significant positive effect on customer satisfaction, which has a significant positive effect on online customer’s repurchase intention. Additionally, compared with the negative direct regulation, IMC positively regulates online customer’s repurchase intention by improving online customer satisfaction experience indirectly. The online consumer satisfaction experience plays a significant mediating role of IMC and online customer’s repurchase intention. This analysis is significant. It not only confirms the positive role of IMC in the field of E-commerce in China to increase customer’s repurchase intention but also has a more comprehensive and accurate analysis of the path mechanism.
Abstract: The competition in the online shopping industry is becoming intense. Compared with creating new customers, improving customer stickiness and repurchase intention is more important for the long-term development of E-commerce enterprises. At the same time, with the development of information technology, e-commerce platforms have more multiple channel...
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Study on Big Order Selling in the Framework of Strategic Marketing Analysis
Issue:
Volume 9, Issue 1, March 2021
Pages:
39-46
Received:
31 December 2020
Accepted:
19 January 2021
Published:
26 February 2021
Abstract: This paper aimed at researching big order selling. In the past, there were very few researches based on this in China. Therefore, in this paper, relevant literatures will be reviewed again, and theories such as “strategic marketing analysis” and “4Ps”, which were widely used in studying transaction costs and marketing tactics, will be employed to study the big order selling. In addition, research approaches of literature survey, case study, induction and comparative analysis have also been used. Generally speaking, big order selling is quite different from other orders; this paper explores how to successfully complete it. Firstly, this paper analyzes the characteristics, essences, and prerequisites of big order selling. Then, it introduces the theory of strategic marketing analysis. This paper’s author points out that it is critical to build up a sort of adapting organizational structure, which further carries out the principle of relationship marketing and fleshly explains 4P tactics with the four kinds of costs derived from the theory of strategic marketing analysis. This paper also offers some concrete suggestions such as paying more attention to the process, emphasizing demand surveys, attaching importance to two types of costs: information searching cost and moral crises cost, using epilogue skills with caution, and so on. The findings of this study include following standpoints. First, the purpose of big order selling is to offer a systematic solution to thorny problems facing customers. Second, big order sales are typically complex purchases. Customers have high requirements for a company’s prestige. Third, the ultimate total cost borne by customers play s a key role in big order sales. In short, this paper aims to provide some theoretical guidance and reference for those who specialize in big order selling.
Abstract: This paper aimed at researching big order selling. In the past, there were very few researches based on this in China. Therefore, in this paper, relevant literatures will be reviewed again, and theories such as “strategic marketing analysis” and “4Ps”, which were widely used in studying transaction costs and marketing tactics, will be employed to s...
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Promoting Customer Satisfaction: The Role of Relationship Marketing Practices and Relationship Value
Benon Nabimanya Muhumuza,
Charles Lagat,
Hassan Bashir
Issue:
Volume 9, Issue 1, March 2021
Pages:
47-54
Received:
7 February 2021
Accepted:
19 February 2021
Published:
12 March 2021
Abstract: In the current era of growing competition and changing customer expectations within the hotel industry, managers are compelled to devise strategies of promoting customer satisfaction in order to attain a competitive advantage. This study investigated the mediation effect of relationship value in the relationship between relationship marketing practices and customer satisfaction in the hotel industry of Uganda. A quantitative survey design was adopted to investigate the envisaged linkage between the study variables from a relational perspective. The results of the study establish that relationship value significantly mediates the relationship between relationship marketing practices and customer satisfaction. In terms study limitations, the study focused on hotel customers in all the four regions of Uganda. The study results provide a reason for hotels to devote more resources towards relationship marketing practices in a bid to propel relationship value, which resonates customer satisfaction. The results of the study support the idea that improved relationship marketing practices through relationship value generate a sustainable psychological satisfaction not only for customers but also high market share for the organization. The study recommends to hotel managers to regularly consider the drivers of relationship marketing practices, which build a long-term relationship and bonds with customers to yield relationship value. As evidenced in this study, it is of great importance to develop relationship-marketing practices that increase relationship value, an aspect that is vital in boosting customer satisfaction. This article is an original piece of work with both empirical and theoretical value. Empirically, this work is the first of its kind aimed at investigating the mediation effect of relationship value between relationship marketing and customer satisfaction within the hospitality setting. Theoretically, the study extends the adaptability of the social exchange theory by expounding relationship marketing in enhancing customer satisfaction.
Abstract: In the current era of growing competition and changing customer expectations within the hotel industry, managers are compelled to devise strategies of promoting customer satisfaction in order to attain a competitive advantage. This study investigated the mediation effect of relationship value in the relationship between relationship marketing pract...
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